Nestlé Sanpellegrino Strawberry Crema launch: Overview
- Nestlé launches Strawberry Crema within Sanpellegrino Zero Added Sugar range
- New flavour combines dessert-inspired indulgence with popular berry trends
- Drink contains added vitamin B6 and magnesium
- Product delivers functional low-calorie refreshment with just 10kcal per can
- Launch supports premium beverage strategy amid growing wellness-focused demand
Nestlé’s giving Sanpellegrino a distinctly summery twist with the launch of Strawberry Crema.
And while the timing of the release might seem a little confusing heading, as we are, into winter, it does cleverly tap into two of the decade’s biggest trends – dessert-inspired indulgences and all things health and wellness.
Because, not only does it contain zero sugar, it’s also enriched with added vitamin B6 and magnesium.
The move reflects a broader shift in the soft drinks category as manufacturers increasingly combine indulgent flavour profiles with health-focused credentials.
“Strawberry Crema brings a distinctive new twist to the Sanpellegrino Crafted Soda Italiana Zero Added Sugar range,” says Gemma Barton, marketing manager at Nestlé Waters & Premium Beverages UK. “Created for modern, balanced lifestyles, it delivers a moment of ‘permissible indulgence’ with only 10kcal per can and the functionality consumers are increasingly looking for in their soft drinks.”
Beyond citrus
The introduction of Strawberry Crema marks Sanpellegrino’s first move beyond its traditional citrus-flavour heritage, broadening the appeal of the range.
It also supports Nestlé Waters & Premium Beverages’ wider ambition to grow its premium offering through differentiated products that deliver added value beyond simple refreshment.
The launch highlights how the soft drinks category is evolving, with consumers increasingly seeking products that deliver both enjoyment and added benefits.
By combining a dessert-inspired flavour with functional credentials and zero sugar, Nestlé’s positioning Sanpellegrino within two of the industry’s fastest-growing segments – indulgence and wellness.
As demand for premium soft drinks continues to rise, Strawberry Crema could offer a glimpse of where beverage innovation is heading next.
Strawberry Crema joins Pesca and Clementina, Limonata, and Aranciata Rossa in the Zero Added Sugar range.
