What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

Three Olives Vodka announces a rebrand in the US. Pic: Three Olives Vodka.
Three Olives Vodka announces a rebrand in the US. Pic: Three Olives Vodka.

Related tags Vodka Us Npd

From vodka to ice tea, we take a look at some of the latest beverage launches around the globe.

Three Olives Vodka rebrands


US brand Three Olives Vodka has announced a major rebrand, with the new and improved liquid coming 25 years after Three Olives first launched in 1998.

The vodka has been reformulated with the mindfully modern drinker in mind to introduce low calorie, zero sugar and gluten free vodka options across its 13 expressions. Highlights include:

  • Three Olives Original Vodka is crafted from only three simple ingredients–water, grain and yeast– and distilled five five times to deliver an exceptionally smooth vodka at 40% ABV with only 100 calories per serving 
  • Three Olives 12 Flavored Vodkas including Cherry, Grape, Espresso, Vanilla, Loopy, Orange, Berry, Citrus, Raspberry, Blueberry, Mango and Rose were also reformulated with all-natural flavors, 80 calories or less per serving and a lower ABV at 30% 
  • Fresh, fun bottle redesign ‘captures the essence of expressiveness and vibrancy while maintaining a sense of simplicity’.

“The ultimate drink for letting go, living in the moment and having fun, Three Olives mixes well with any occasion,” says the brand. “From brunch to happy hour to all-night ragers, each expression can be enjoyed in a simple mixed drink, as a chilled shot or in uncomplicated, yet delicious cocktails.”

The new Three Olives Vodka is rolling out nationwide, retailing at $14.99 per 750ml and $17.99 per 1L bottle.

Lipton Ice Tea expands range into multipack cans


Lipton has launched 330ml cans of its classic lemon and peach flavour ice teas into the UK market for the first time, with a six-pack multipack.

The format is set to help Lipton tap into more at-home occasions and are available across both the grocery and convenience channels. 

“Lipton has identified the at-home occasion as one it can grow in with the multipack cans able to unlock an additional 3.1m at home opportunities,” says UK distributor Britvic.

“This is particularly true as hybrid working continues for many and there is consumer demand for larger formats to meet their needs, with multipack now the fastest growing format within the deferred occasion.

"Over half of customers see cans providing advantages on specific occasions over bottles, which has been Lipton’s primary format. Perceptions include cans keeping drinks colder for longer, as well as being easier to carry on some occasions.”

Laird Superfood launches limited-edition pumpkin spice creamer


Functional plant-based creamer brand Laird Superfood has announced its fall lineup of seasonal products, featuring the return of fan-favorite Pumpkin Spice.

“Available this month, customers can once again enjoy Pumpkin Spice Superfood Creamer (powder),Pumpkin Spice Superfood Creamer + Adaptogens (liquid) as well as the new Pumpkin Spice Instant Latte (coffee + creamer + adaptogens), and Pumpkin Spice Protein Bar + Adaptogens,” says the brand.

“These offerings are only available for a limited time and fall marks the perfect season for consumers to stock up on their favorites.

“Known for their plant-based, real-food ingredients, Laird Superfood’s Pumpkin Spice line is crafted with a signature blend of ginger, nutmeg, cloves, and cinnamon, plus real pumpkin. Without reliance on sugary syrups or hydrogenated oils, these products are non-GMO, vegan, gluten-free, dairy free, and soy free.”

New flavors for microdrink brand waterdrop


Hydration-tech brand waterdrop is introducing three new flavors for its microdrinks (fruit and plant extracts compressed into a small cube which the consumer can then mix with fresh water) in an Ice Tea collection.

“With a trio of delightful flavors – Lemon, Peach, and Blueberry – this waterdrop Microdrinks launch transforms plain water into an Ice Tea delight,” says the company. “Beyond its incredible taste, each Microdrink cube is compact with natural fruit, plant extracts, and valuable vitamins and crafted with real tea + zero sugar, for a refreshing twist to your daily hydration routine.

“Whether you're relaxing at home or embarking on an adventure, waterdrop Microdrinks are a simple and convenient way to encourage hydration. The delicious cubes are also designed with sustainability in mind, with waterdrop Ice Tea Microdrinks containing 98% less CO2 and plastic compared to a traditional bottled beverage.”

Ultra-premium water


NDO H2O ultra-premium water has launched in Miami with still and sparkling water in 16oz cans.

NDO H2O combines a reverse osmosis purification process with a proprietary blend of essential minerals including calcium, magnesium and potassium to create ‘the purest, most refreshing water on the market, and has an optimal pH balance, helping consumers feel better and perform better.’

“Created by visionary fitness entrepreneur and CEO/Founder of Legacy gyms, Manning Sumner, NDO H2O is more than a can of water: it’s a symbol of dedication and commitment that represents the idea that success is not achieved overnight, but through consistent effort and hard work,” says the brand.

Oceano Wines Launches ultra-premium non-alcoholic wine, Oceano Zero

oceano wine

Oceano Wines, the San Luis Obispo-based wine brand known for its Pinot Noirs and Chardonnays, is introducing its first ultra-premium non-alcoholic wine.

The first varietal under the label is a non-alcoholic 2022 Pinot Noir (SRP $55), made with the same care and craftsmanship as Oceano Wines’ existing portfolio of wines.

“The complexities and flavor profile of the 2022 non-alcoholic Pinot Noir boldly challenges the stereotypes associated with other juice-like non-alcoholic wines on the market,” says the company. “Oceano Zero sets out to prove that non-alcoholic wines can be created with the same artistic intention as traditional wines and distinguished by the same factors – geography, geology, climate, and the winemaker’s point of view.”

Like Oceano’s original wines, Oceano Zero will feature single-vineyard, single-vintage premium wines sourced from the sustainably-certified Spanish Springs Vineyard along the San Luis Obispo Coast.

Oceano Wines has partnered with BevZero to create its wines. All but 0.25% of the alcohol is removed from Oceano Zero wines, then a portion of the flavor and aroma essence is added back in resulting in wines with les than 0.5% ABV. The alcohol-removal process is done through a spinning cone column, which places the wine under a high vacuum at a very low temperature within the column.

Oceano Zero has partnered with Boisson, a curator and distributor of non-alcoholic spirits, beer, wine and mixology supplies, as its exclusive distribution partner. Consumers can find Oceano Zero online and in-person at Boisson locations and at select restaurants and retailers nationwide.


eau yes

New mineral water brand eauYES will make its UK debut at Lunch Show in September, followed by an EU launch at Anuga in October.

“Derived from the Mediterranean Mountains, eauYES is ready to enchant your senses with an exquisite array of naturally flavored and meticulously curated premium sparkling waters,” says the brand. What sets this exceptional water apart is its minimal sodium and carefully balanced mineral content, contrary to conventional mineral waters.”

The brand comes in flavors such as orange blossom, pink grapefruit, lemon, pineapple and coconut, sour apple, raspberry and lime.

New look for Asian drinks


Asian food and beverage company Yeo Hiap Seng has unveiled a new logo and product packaging design to celebrate its brewing heritage of using simple, authentic Asian ingredients.

"The sleek, modern new look is designed to better connect with consumers of all ages, while continuing to feature authentic Asian ingredients such as Yeo’s signature chrysanthemum and soy milk," says the company. "The vibrancy of ingredients Yeo’s uses to brew its signature beverage range invites consumers to 'taste with their eyes'."

The new packaging is gradually being rolled out across the Group’s key markets including Singapore and Malaysia, from this month onwards.

The portfolio of RTD beverages - which include a lychee flavored drink and chrysanthemum tea - remains the same.

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