As the coronavirus outbreak continues to spread, beverage brands are donating their money, time and products to keep their communities afloat in uncertain times. Here's just some of the initiatives that have emerged this week.
In a sea of US craft distilleries perfecting bourbon, scotch and tequila, Holla Spirits is turning its attention to vodka. Rare savory ingredients like jalapenos and pickle brine are taking a stab at reinventing the category.
New York-based LIQS Cocktail Shots is taking its growth international with November’s launch into Japan. Its lines of liquor-based and wine-based shots build their audience first on-premise at concerts, stadiums and festivals.
A US start-up has created vodka quite literally from thin air – using solar power to convert carbon from the air and convert it into alcohol. It’s now working with NASA to look at other opportunities for capturing carbon.