What's hitting the shelves? New beverage launches

By Rachel Arthur

- Last updated on GMT

Plenish launches barista style plant-based m*lks. Pic: Britvic
Plenish launches barista style plant-based m*lks. Pic: Britvic

Related tags Npd Energy drinks New product New product development Wine Dairy alternatives Sparkling water

From barista dairy alternatives to a 'breakfast x beverage' collaboration, we take a look at some of the new beverages launching around the globe.

Plant-based barista m*lks

Plant-based drinks brand Plenish is expanding its dairy alternatives range with the launch of three organic Barista M*lks: oat, almond and soy (pictured above).

Hitting grocery shelves in the UK this month, the move is designed to support retailers by offering broader choice in the growing barista segment, while encouraging shoppers to trade up.

“Specially formulated to deliver a silky, frothy m*lk alternative for a professional cup of coffee at home, Plenish has spent the last few years perfecting its Barista M*lks recipe to deliver perfect functionality without compromise,” says Britvic. “The barista segment is continuing to drive the plant-based category forward, having grown 21.8% in the last year alone and making up 23% of dairy alternatives (vs. 19% a year ago).

“The growth demonstrates consumer appetite for specialist products in this area and marks the importance of Plenish expanding with an option free from added oils or acidity regulators, which are commonly used in plant-based milk. This is in keeping with the brand’s ongoing commitment to using only the finest, naturally sourced ingredients.”

Plenish Barista M*lks will be available to buy in 1L cartons, Oat and Soya will have an MRSP of £2.40 and Almond will have an MRSP of £2.75. 

Celsius on-the-go powder flavors


Celsius is growing its on-the-go powder line with two new flavors: strawberry coconut and blueberry lemonade.

“Packed with flavor and clinically proven benefits, Celsius On-the-Go Powders feature portable packaging to provide a convenient way for busy individuals to enjoy essential energy anytime, anywhere,” says the energy and fitness brand.

The new flavors are available at retailers across the US including Walmart, Target, Publix Kroger and more.

Nestle and Kellogg 'breakfast x beverage' collab

nestle breakfast

Two 'new and nostalgic' Nestle Sensations flavored milks are hitting shelves in the US: Nestle Sensations Frosted Flakes Cereal Flavored Milk and Nestle Sensations Eggo Maple Waffle Flavored Milk.

The two ‘breakfast x beverage collabs you didn’t know you needed’ features the two Kellogg brands, with the drinks hitting shelves in the US in November.

“Breakfast is synonymous with cereal and waffles, and fans will be able to shake up their morning routine with a drinkable way to enjoy the taste of both,” said Meaghan Sparkman, Nestlé USA General Manager and Marketing Director for the Ready-to-Drink Business Unit.

“Inspired by two Kellogg classics, new Nestlé Sensations Frosted Flakes Cereal and Sensations Eggo Maple Waffle combines the magic of childhood meals with the delicious flavor of our iconic milk beverages, delivering a delightful taste to our fans nationwide.” 

ZOA+ Powder 

zoa plus

ZOA Energy – a US ‘better-for-you’ energy drink – is adding ZOA+ Powder to its lineup.

“The 5-in-1 advanced formula pre-workout supplement designed to deliver maximum performance and mental focus – will set an uncompromising benchmark for innovative fitness standards,” says the brand.

“Formulated by ZOA Energy Co-founder and Chief Innovation Officer, Dave Rienzi, ZOA+ Powder promises a superior fitness experience. This collaboration is championed by Rienzi's dedicated co-founders and fitness-forward professionals, including Dwyane "The Rock" Johnson, Chief Energy Officer; Dany Garcia, Chief Visionary Officer; and John Shulman, Chief Positivity Officer.

Ingredients include natural caffeine and electrolytes, alongside:

  • To support high-intensity workouts: Beta Alanine, Betaine Anhydrous and CON-CRET®​ Creatine HCL
  • For focus: L-Tyrosine, Alpha GPC, and Gingko biloba

ZOA+ Powder comes in three flavors: Fruit Punch, Wild Berry, and Cherry Lime.

Tenzing launches latest energy drink blend

tenzing Lime  Mint

Natural energy drink Tenzing is launching its latest blend, Lime & Mint, now available online and launching in grocery stores across the UK from October 23.

“All of Tenzing’s ingredients are sourced from nature, with no artificial ingredients, sweeteners or flavourings,” says the brand. “The new blend of juicy limes and refreshing mint is mixed with the original recipe to bring a taste sensation to the energy drink fridge.

“Much like our existing blends, this drink boasts its signature triple hit of natural caffeine, vitamin C and electrolytes - a far cry from the sweeteners, artificials and sugar crash that is typical of traditional energy drinks.

“Tenzing contains 60% less sugar than traditional energy drinks and always looks for the best quality, plant-based ingredients.

“Limes have a number of health benefits, such as high vitamin C content and antioxidants - both which support the body’s immune system. Mint is also filled with vitamin A and iron, and its menthol ‘cooling’ properties are known to help enhance exercise performance on hot days.”

Heartsease Farm

heartsease farm

Welsh brand Heartsease Farm is adding two new flavors to its premium sparkling pressé range.

Apple & Rhubarb ‘combines the fresh, sweet taste of handpicked British apples blended with a sharp twang of rhubarb and Radnorshire spring water’.

Meanwhile, Apple & Pear ‘celebrates British orchards and combines two of the nation’s favourite fruits for a delicate and delicious pressé.’

Heartsease Farm is made in Wales by UK soft drink manufacturer Radnor Hills.

“The brand is made using the finest ingredients from the countryside, blended with Radnor’s very own spring water, sourced from boreholes just minutes from the production line,” says the company.

“The pressés are delicious to drink on their own or add a sparkle to your favourite cocktails by using as a mixer.”

Other flavours include Sparkling British Raspberry Lemonade, Sparkling Traditional Lemonade, Sparkling Fiery Ginger Beer and Sparkling Wild Elderflower.

Heartsease Farm comes in a variety of sizes and formats (330ml cans RRP £1.69/ 330ml glass bottle RRP £1.99 / 750ml glass bottle RRP £2.99) and is available to stockists across the UK.

Fiano, Rosato, Negroamaro

copper crew

The Copper Crew is set to launch a new range of wines packed in 187ml cans with a fun, fresh new design in the UK.

The new-look range debuts with three new wines from Puglia in Italy.

The Copper Crew, which was acquired by Canned Wine Co. earlier this year, says the new selection will have broad appeal, providing convenience and minimal waste for the on and off-trade.

The all organic and vegan friendly range from Puglia IGP, comprises a ‘vibrant and zesty Fiano, a fresh and fruity Rosato and a smooth and silky Negroamaro’.

Wine Buyer and co-founder Ben Franks explains: “We chose to partner with Tenuta Viglione in Puglia for its fruit-forward, organic wines. The winery is situated between the Murgia Materana park and the forest of Mercadente with its vines at higher altitude, giving them a distinct freshness alongside their ripe fruit character. 

"The team also shares our holistic approach to sustainability, has invested in their growers, and has exciting plans to develop its new winery and focus on wine production that will have less impact on our planet.”

Rosenberger's Original Lemon Iced Tea and Vodka

rosenberg iced tea vodka

Craft distiller Boardroom Spirits and iced tea brand Rosenberger’s have partnered to launch Rosenberger’s Original Lemon Iced Tea and Vodka (4.5% ABV).

“The refreshingly sweet collaboration targets fans over 21 and marries the smooth, premium vodka for which Boardroom Spirits has become known, with the iconic iced tea Pennsylvanians grew up with and love,” say the brands.

“Rosenberger’s Iced Tea & Vodka is the perfect canned cocktail for a day on the beach, golf course, or lounging poolside and is made with real iced tea, all-natural premium ingredients, and no artificial colors, sweeteners or preservatives.”

Currently available for pickup, local delivery including Philadelphia, or FedEx shipping within Pennsylvania, Rosenberger’s Iced Tea & Vodka is produced, packaged, and sold by Boardroom Spirits through their online store.

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