Hard Seltzer

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Pic:gettydilokklaisataporn

UK consumers still need help understanding what hard seltzers are

By Rachel Arthur

While the hard seltzer market in the UK is increasing, a large number of consumers still don't fully understand what the product is. Brands, therefore, should take extra care to ensure that consumers realize the product is alcoholic, according to...

Hard seltzer brand claims carbon negative ‘world first’

Hard seltzer brand claims carbon negative ‘world first’

By Oliver Morrison

Premium British hard seltzer brand SERVED claims it has become the ‘world’s first’ carbon negative hard seltzer brand to introduce carbon footprint labelling which it will roll out across its range from next month.

Pic:getty/romanista

Coca-Cola reveals early learnings from Topo Chico Hard Seltzer launch

By Rachel Arthur

Coca-Cola’s Topo Chico Hard Seltzer has entered a buzzing – but also competitive – hard seltzer market. What has the company learned from its first months in the US and other markets? And with the brand representing Coca-Cola’s first global push into...

Pic:getty/suppachoknuthep

Hard seltzer growth will continue: Rabobank

By Rachel Arthur

It’s no secret that hard seltzers are a massive US success story: but part of the excitement around the category is the continued potential for the future. “It’s not just the current size of the category, which is attention grabbing enough, but the fact...

Pic:getty/siraanamwong

AB InBev: Three 2020 innovations that address today’s mega-trends

By Rachel Arthur

What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...

Pic:getty/artrush

Hard seltzer storm: Big brands take seltzer strategies up a notch

By Rachel Arthur

Constellation Brands is lining up new flavors and SKUs for Corona Hard Seltzer. Anheuser-Busch is bringing a new product into play with Michelob Ultra Organic Seltzer. Coca-Cola will launch its hard seltzer in 2021 - and is PepsiCo eying up an entry into...

Garage Hard Seltzer launched in Norway in May. Pic:Carlsberg.

Carlsberg trials hard seltzers in Norway and Singapore

By Rachel Arthur

Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.

White Claw Hard Seltzer to launch in the UK

White Claw Hard Seltzer to launch in the UK

By Rachel Arthur

White Claw Hard Seltzer – ‘America’s most successful new alcohol brand in a generation’ – is launching in the UK. And the brand promises more global launches in the coming months.

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