Gordon Ramsay launches Hell’s Hard Seltzer

By Rachel Arthur contact

- Last updated on GMT

Gordon Ramsay launches Hell’s Hard Seltzer

Related tags: hard seltzer, Us, Npd

TV chef Gordon Ramsay is getting into the hard seltzer game with the launch of Hell’s Seltzer in the US early next year.

The 5.5% hard seltzer comes in four ‘unapologetically bold flavors with premium drinkability’, crafted by the Hell’s Kitchen chef. Each recipe is inspired by popular menu items from his restaurants across the US.

National distribution platform Brew Pipeline – whose focus is on linking craft brewers to new markets – will bring the hard seltzer to life in partnership with beverage developing and branding agency Global Brews of London (which works with clients in the music, entertainment and celebrity industry).

Hell’s Seltzer will be sold in 12-pack variety packs; with all drinks being gluten-free and use natural flavors. The four flavors are:

  • Berry Inferno – ​peach, blueberry, raspberry
  • Knicker Twist – ​passionfruit, pineapple, orange
  • Mean Green – ​kiwi, lime, mint, pineapple
  • That’s Forked – ​Key Lime, vanilla, graham

Celebrity chef Gordon Ramsay produces TV shows on both sides of the Atlantic, seen by audiences worldwide in more than 200 territories. In the US, he has four prime-time national network shows. He hosts and executive produces “Hell’s Kitchen,” “MasterChef,” “MasterChef Junior” and “Gordon Ramsay’s 24 Hours to Hell and Back” on Fox, in addition to yearly “MasterChef Celebrity Showdown” specials.

hells seltzer inset

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