SunnyD launches hard seltzer

By Rachel Arthur

- Last updated on GMT

The new hard seltzer launches this weekend. Pic: Harvest Hill
The new hard seltzer launches this weekend. Pic: Harvest Hill

Related tags hard seltzer

SunnyD Vodka Seltzer - ‘the brand new hard seltzer created by popular demand’ – is rolling out in the US.

Launching this weekend in select Walmart stores, the 4.5% ABV SunnyD Vodka Seltzer comes in a four-pack with a suggested retail price of $9.99.

The brand was first developed in 1963 in Florida and enjoyed a wave of popularity in the 1990s It was acquired by Harvest Hill Beverage Company in 2017, experiencing 30%+ growth since 2019.

"SunnyD is a powerful brand, the most boldly unique orange drink on the planet," shared Ilene Bergenfeld, Chief Marketing Officer, Harvest Hill Beverage Company. "Consumers are passionate about this iconic brand, rooted in nostalgia but with a taste that resonates today. Many have told us that they enjoy SunnyD as a mixer and asked for this product. So, we looked at the hard seltzer category, and thought, good, but we can do better. And SunnyD Vodka Seltzer was born."

SunnyD held a blind taste test to try its new Vodka Seltzer and, according to the company, consumers responded:

  • 57% said it's better than the hard seltzers they usually drink;
  • 85% said it tastes unique and 87% said this is different from other hard seltzers;
  • 72% agree that this is different than other products currently on the market.

Available in a 4 pack of 12oz Slim Cans, each contains 95 calories and is made with real fruit juice, and includes zero grams of sugar. Single 12oz cans are also available to purchase.

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