Heineken and AriZona launch SunRise Hard Seltzer
Described as ‘a refreshing take on a hard seltzer made with a splash of real fruit’, AriZona SunRise Hard Seltzer comes in four flavors: Mucho Mango, Cherry Punch, Lemon and Grapefruit.
The drink contains 100 calories per 11.5oz can and has an ABV of 4.6%. It is also gluten free, low in carbs (2-4g per can) and contains no added sugar.
Don Vultaggio, Chairman AriZona Beverage Company, said: “AriZona is an iconic player in the beverage industry, famous for bringing delicious and all-natural non-alcoholic products to diverse consumers across the United States and worldwide. Heineken USA brings strong relationships with the distributor network in the US and extensive manufacturing and brand building expertise in alcohol.
“Together, we teamed up to both do what we do best. We intend to broaden the appeal of Hard Seltzer by bringing more people to the party.”
Jonnie Cahill, SVP & Chief Marketing Officer, Heineken USA, added: “The current hard seltzers on the market have very similar positioning and we wanted to offer a range of tastes to appeal to a wide array of people."
Heineken’s other plays in hard seltzer in the US include Mexican hard seltzer Canijilla; while it is also testing new hard seltzer brand Pure Piraña in New Zealand and Mexico.
