The investment will allow the Fort Worth Brewery to remove third-party vendors for final pack assembly, which the company believes will help alleviate shipping costs and improve time to market.
The 200,000 square foot warehouse will enhance the brewery’s ability to internalize storage, packaging, shipping, and logistics of variety packed can beverages, while bringing additional jobs to the Fort Worth market. It will include a state-of-the-art variety pack system capable of packaging up to six different flavors in 12- or 24-pack configurations and repacking up to 1.5 million barrels annually.
The new warehouse may also be used for future brands the company develops as part of its ambition to expand its portfolio beyond the beer aisle.
“This expansion truly represents the next step toward strengthening our in-house hard seltzer capabilities, as its one of many recent investments we made at Fort Worth aimed at growing our above premium portfolio and transforming the company’s offerings to meet consumers’ changing preferences,” said Jim Crawford, vice president and plant manager, Molson Coors.
Construction is expected to be completed later this year.
Molson Coors' hard seltzers include Vizzy, Topo Chico Hard Seltzer (in partnership with The Coca-Cola Company) and Coors Hard Seltzer.
In 2020, the company invested in capital projects to expand its US hard seltzer production capacity by about 400%. In 2021, it quadrupled Canadian hard seltzer production and invested another $35m in the UK to make a range of upgrades, including adding its first hard seltzer canning line.