New RTD vodka soda brand Two Days is debuting its 3% ABV drinks: which are designed to be lower in alcohol than other hard seltzers. The brand is the brainchild of entrepreneurs Elise Marks and Brendan Bennett – who came up with the idea during lockdown...
Carlsberg is exploring the global potential of the hard seltzer category with the launch of products in Norway and Singapore. ‘It’s still early days, but we are positive of the opportunity’, says the brewer.
The Coca-Cola Company will launch a hard seltzer under its Topo Chico brand later this year; while Coca-Cola With Coffee will make its debut in the US in 2021.
The new Corona Hard Seltzer has already become the #4 hard seltzer brand in the US. And Constellation Brands sees the overall hard seltzer category continue to blossom: ‘If anything, previous estimates are starting to look conservative'.
White Claw Hard Seltzer – ‘America’s most successful new alcohol brand in a generation’ – is launching in the UK. And the brand promises more global launches in the coming months.
While coronavirus has delayed some innovations, Molson Coors is powering ahead with its hard seltzer strategy – the launch of Vizzy hard seltzer and Coors seltzer – and is ‘very pleased’ with the initial response.
Molson Coors is stacking its hard seltzer portfolio with the announcement of the Leinenkugel’s Spritzen. It claims to be the first to a new category, beer brewed with fruity seltzer.
Ficks Beverage Co. wants to transform the flavor quality in hard seltzer without malt liquor or flavors. It takes cues from health-forward, non-alcoholic seltzers by using only fruit juice and no chemical additives.
Molson Coors will launch a new hard seltzer under its Coors brand in July. “In the spirit of smart core innovation, what better brand than Coors to get into hard seltzers?” says the company.
Beer giants such as AB InBev, Constellation Brands, Molson Coors and Carlsberg are all vying to grab a slice of the seltzer action. How will the entry of Big Beer transform the category in 2020?
Carlsberg has been working on hard seltzers and is looking into a pilot launch this year: hoping to become an early pioneer for the category in Europe.
Molson Coors is investing millions in new hard seltzer Vizzy, which will debut in the US next month. “This is going to be our biggest bet yet on the hard seltzer segment, which we think will reach a couple of billion dollars in sales this year,” says...
Makers of the Brizzy hard seltzer drink have filed a trademark infringement lawsuit against Molson Coors, who plans to release a hard seltzer called Vizzy this year.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.
Hard seltzers are soaring, attracting consumers with their low cal image and bright branding. Cannabis drinks look set to battle wine for the attention of younger consumers. And this is all against the backdrop of declining wine volumes. Is wine facing...
Following the summer of hard seltzers in 2019, White Claw’s popularity is expanding in 2020. It announced plans for a new facility to keep up with demand for the drink, and the brand will sponsor one of the biggest American festivals of the year.
US hard seltzer consumption is set to triple by 2023. But will consumers be able to support the stream of new launches? And can other global markets mimic the success of seltzer in the US?
Nielsen’s annual Top 25 Breakthrough Innovation awards whittled down 45,000 CPG products and singled out five US beverages. Products from PepsiCo and Coca-Cola were among those gaining top honors; alongside hard seltzer success story White Claw.
Hard seltzers have hit the UK, hoping to mirror the meteoric success of the category in the US. But will Brits seize seltzers and embrace them in the same way as Americans have – or are the two markets more different than they first appear?
In a new deal inked with JetBlue, Truly Hard Seltzer will be the first official alcoholic seltzer of a US airline. Starting this fall, the Wild Berry flavor will be available on all JetBlue flights.
AB InBev is launching Mike’s Hard Sparkling Water in the UK. “We’ve seen how quickly the alcoholic sparkling water market has grown in the US, and we believe now is the time to bring the trend to the UK,” says the brand.
Hard seltzer brands like White Claw and Truly have stormed onto the scene: injecting growth, excitement, and more than a little anxiety into the struggling US beer industry. Can big brewers win marketshare from 'big seltzer' with their own brands?...
The meteoric rise of hard seltzer in the US has drawn comparisons to the rise of craft. But there’s one key difference: seltzer will be a ‘game of big brands’ and beverage giants like AB InBev are perfectly positioned to play in the category, according...
Truly has reformulated its 13 flavors of hard seltzer to make them ‘crisper and more refreshing,’ and will add four new SKUs with a flavored lemonade line.
Most food and beverage categories direct their marketing strategy toward millennials and the upcoming Gen Z generations, largely disregarding everyone older than 40. Experts say it’s the wrong move.
After 175 years of perfecting its beer, Pabst Brewing Co. has expanded its flagship Blue Ribbon (PBR) brand in 2019 with hard coffee, hard seltzer and whiskey launches.
Though not quite a wine and not quite a flavored malt beverage (FMB), the line of hybrid alcoholic drinks from BeatBox Beverages is proving useful and popular at warm-weather events like concerts and festivals.
Hard seltzer brand White Claw is rolling out a new ‘anti-flavor’ this week. Pure is plain with no flavor, designed to serve as a base for other drinks or enjoyed alone as a vodka soda alternative.
