Mondelēz International announced the two winners of its first SnackFutures ‘Future of Snacking’ pitch competition at the Seeds & Chips annual Global Innovation Summit held in Milan, Italy, from May 6-9 2018.
By Laura Gurski, senior managing director and global lead of consumer goods and products, Accenture
Beverage manufacturers have long been at the leading edge of innovation, but we are seeing a tidal wave of smaller players, who were born digital, disrupt the market and turn ‘business as usual’ on its head.
From a booming craft beer sector to a hidden wine industry, Wales believes its beverage industry has the potential to grow and thrive over the coming years. It recently released a strategy that sets out the path to build the sector.
Coca-Cola is on a mission to ‘kill the zombies’: products that - for whatever reason - simply haven’t taken off. So far this year it has identified 125 ‘underperforming SKUs for elimination’ in one region alone.