Innovation

FinalStraw collapsible, reusable straw smashes Kickstarter target

Ex-straw-dinary: Collapsible, reusable straw smashes Kickstarter target

By Rachel Arthur

FinalStaw – a collapsible, resusable straw – set out to raise $12,000 on Kickstarter. Within seven days it had gained $550,000 from more than 11,000 backers. Co-founder Emma Cohen says this proves that people do care about the planet and want to see change....

‘We’re less afraid of failure!’ Heineken exec on UK innovation

NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS

‘We’re less afraid of failure!’ Heineken exec on UK innovation

By Ben BOUCKLEY

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations for new brands.

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