Innovation

FinalStraw collapsible, reusable straw smashes Kickstarter target

Ex-straw-dinary: Collapsible, reusable straw smashes Kickstarter target

By Rachel Arthur

FinalStaw – a collapsible, resusable straw – set out to raise $12,000 on Kickstarter. Within seven days it had gained $550,000 from more than 11,000 backers. Co-founder Emma Cohen says this proves that people do care about the planet and want to see change....

‘We’re less afraid of failure!’ Heineken exec on UK innovation

NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS

‘We’re less afraid of failure!’ Heineken exec on UK innovation

By Ben BOUCKLEY

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations for new brands.

DrinkTec 2013 show director Petra Westphal

DRINKTEC 2013 SPECIAL: PETRA WESTPHAL HAILS 'BIGGEST, MOST INTERNATIONAL' DRINKS SHOW

‘Nobody Does It Better…than drinktec’: 2013 show director claims

By Ben BOUCKLEY

Drinktec exhibition director Petra Westphal insists that no other beverage trade show can rival it for appeal, as she reveals 2013 highlights in Munich including a greater focus on dairy and liquid foods.

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