What's hitting the shelves? New product launches in the beverage aisle

By Rachel Arthur

- Last updated on GMT

New beverage launches around the world: July 2020

Related tags Npd Innovation

From lingonberry elderflower hard seltzer to hazelnut rum, we take a look at some of the new products hitting shelves around the globe this month.

PepsiCo’s Naked Zing

Naked_Packshot_Zing_Strawberry_750ml B_NEW_LID (002)

PepsiCo has launched Naked Zing, a new sub-range of breakfast smoothies with a citrus twist.

The smoothies - designed to deliver a ‘bolder start to every day’ – come in 750ml bottles in three flavors:

  • Naked Strawberry Zing – Strawberry, banana and zingy lime
  • Naked Tropical Zing – Kiwi, pineapple, passionfruit and zingy lime
  • Naked Mango Zing – Mango, carrot and zingy lime

Strawberry Zing and Tropical Zing are also available in 360ml bottles.

Charlotte Ashburner, Senior Marketing Manager, PepsiCo, said: “Research shows that consumers are actively seeking out innovative new smoothie flavours and 50% of juice consumers are looking for new products to enjoy. We created the Naked Zing range with these consumers in mind, to offer a bold, invigorating take on the breakfast smoothie.”

Pure Life for kids

Nestlé ​Pure Life has released a new flavored water collection for kids called Fruity Water (pictured above).

The fruit-flavored water beverage has zero sugar, sweeteners, preservatives or artificial colors. It is packaged in a Tetra Pak carton with a paper straw.

The three flavors are apple; watermelon; and tropical twist, all of which use brightly colored packaging and fruit characters.

Fruity Water is available across the US through e-commerce sites (such as Amazon and Walmart), and retail stores (including Walmart and various supermarkets). The suggested retail price is $3.99 for an eight-pack of Fruity Water, $14.99 for a twenty-four-pack. Fruity Water is also available through ReadyRefresh for home delivery.

Lingonberry Elderflower hard seltzer


PRESS Premium Alcohol Seltzer has introduced two new flavors to its permanent portfolio: Pineapple Basil and Lingonberry Elderflower.

“We love delivering elevated, unexpected flavor profiles,”​ said Amy Walberg, founder of PRESS Premium Alcohol Seltzer.

“Our new Pineapple Basil and Lingonberry Elderflower flavors hit all the right notes - the sweet pineapple is balanced with fresh basil and tart lingonberry finishes with a touch of sweet elderflower.”

Both flavors will be included in a new permanent variety pack alongside previous rotational favorites, Pear Chamomile and Apple Cinnamon, to be released later this year.

PRESS Premium Alcohol Seltzer is crafted with natural ingredients at 110 calories and 4% ABV. The ultra-premium brand can be found in all 48 contiguous states. 

English pale rosé

folc, a new English rosé brand, has launched in the UK this month.

folc 2

Founded by Tom Cannon, the ‘high quality, crisp, pale rosé’ is sourced from local grape growers in Kent and bottled down the road in a lightweight casing, using 30% less energy to produce than traditional wine bottles.

Tom Cannon, founder, folc, said: “2020 is our first year in the making… what a year to launch! We had some big plans for our debut year; various food & drink festivals across the country, weddings, private functions, all culminating at a high-end waterfront bar for the Henley Regatta. But it seems the world had some other ideas.

"Although a lot of our plans may have gone out the window, nothing could stand between us and our rosé (not even a global pandemic), and that’s why we’re thrilled to announce the launch of our rose. It’s been a long journey for us but 100% worth it.”

Dead Man’s Fingers

Spiced rum brand, Dead Man’s Fingers, is expanding its range with four new flavors: lime, raspberry, passionfruit and hazelnut rum.

DMF Passion Fruit

Sam Caulfield, Brand Manager for Dark Spirits at Halewood Wines & Spirits said:  “We know that rum drinkers are adventurous and keen to experiment with innovative new flavour profiles.

"Lockdown has also seen consumers getting more experimental and willing to try new alcoholic drinks, and we expect this to continue as consumers start going back out into bars and restaurants”.

The bottles use the Dead Man’s Fingers branding and bold colour palettes to capture attention on the backbar. The new launches join Pineapple, Coconut, Coffee, Hemp, as well as the original Spiced Rum.  Available as of this month, the new variants come in a 70cl bottle, with an ABV of 37.5%. 

Cold brew americano

Cold Brew Americano

Coco bruni has launched two new beverages in South Korea.

Cold Brew Americano and Cold Brew Latte are packaged in an Ecolean pouch to ‘save up to 34% of plastic used’. The 200ml drinks come with a straw and are available in convenience stores nationwide.

Yuzu, hibiscus and rose, and cucumber seltzers 

London-based seltzer brand Something & Nothing is launching in the US this month with its yuzu, hibiscus & rose, and cucumber flavours.

Something & Nothing seltzers only use natural ingredients and have a ‘uniquely balanced and refreshingly full flavour’ created by using grape juice and lemon juice as a base, then blending a combination of extracts, juices and botanicals inspired by the travels and experiences of the founders.

Something and nothing

The seltzers are naturally low in calories, vegan and come in infinitely recyclable aluminium cans and cardboard packaging. The brand also donates 1p from every can sold to Glimpse, a collective who use creativity for the good of society and the planet.

Something & Nothing is partnering with Iris Nova for US distribution, and will be available DTC across America and in select venues in New York and LA.

The brand’s next project is to launch a range of alcoholic seltzers in Autumn 2020.

JIN JIN fermented ‘superdrink’

New drink brand JIN JIN has launched its cultured fruit and vegetable drink concentrate as it looks to bring the ancient Asian drink to the UK. 

“Packed full of probiotics and complex enzymes from more than 35 raw and natural ingredients, JIN JIN is a fermented drink containing living beneficial bacteria,"​ says the brand.

jin jin

“Using traditional methods of fermentation, JIN JIN is made from different kinds of fruits, vegetables, mushrooms, and cultures. This ancient process produces beneficial bacteria, supporting gut health which helps introduce balance to the body's functions.” 

Low in sugar, JIN JIN is positioned as an alternative to sugary soft drinks and a gluten-free, dairy-free and vegan ingredient. It also contains the probiotic Lactobacillus.

Unlike fermented tea-based kombucha ready to drink products, JIN JIN is a cordial, similar in consistency to honey, with a recommended ratio of 1 part (20ml) of the concentrate with 10 parts water (still or sparkling). The drink can also be added to smoothies, or used as a mixer in cocktails.

JIN JIN is available online, starting from £25 for 10 x 20ml bottles (10 servings), in 750ml bottles (37.5 servings), or on a subscription basis.

New Kombrewcha flavors

Core 3@72x

Hard kombucha Kombrewcha is launching two new flavors in the US: blood orange and mango pineapple.

The brand is also launched a new 12oz 4-can variety pack, which combines the new flavors and returning flavors berry hibiscus and ginger lemon.

The variety pack hopes to introduce new consumers to the brand and category – encouraging trial more than 12 or 24 party packs.

Apple cider vinegar

Wellness company The Good Glow has launched its first product: an apple cider vinegar shot.

good glow

The 2 oz. wellness shot made up of pure distilled water, organic raw unfiltered apple cider vinegar, 100% organic lemon juice, 100% organic lime juice, and organic ginger. The formula, two years in the making, is made with organic ingredients with no added sugar or sweeteners.

Each shot contains a dose of amino acids, antimicrobials, probiotics, and antioxidants to help increase metabolism, boost energy and improve digestion. The compact size is designed for travel - whether that be a daily commute or long-distance vacation.

Founder Lauren Whatley says: “We recognized a need for wellness brands that are convenient, approachable and affordable, which is why we felt compelled to create The Good Glow.”

The Good Glow’s ACV wellness shots are sold exclusively direct-to-consumer via their website in 3-packs ($10), 7-packs ($22), and 14-packs ($39).

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