Beverage giants – think Coca-Cola and PepsiCo – are no longer simply about soda. They’re now about creating portfolios with products which promise to prioritize health, wellness and convenience: whether in hot new product categories or investments in areas such as touchless tech and at-home solutions.
Meanwhile, beverage entrepreneurs are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries.
Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. But what does that actually mean when it comes to beverage innovations? How are fortunes faring for some of the most hyped categories in the beverage market? What innovations truly have the chance to conquer the market? And which innovations are going to continue to shape the category in years to come?
Focusing on the US market, Essentia Water CEO Scott Miller will take us through the brand's impressive journey to date - and in particular how becoming part of Nestle USA will shape the direction of the brand in the future. Drawing on his extensive experience in the beverage industry, he'll also give us his insights into opportunities in the wider beverage industry.
Bringing in a global focus is Ioana Tanasa, global head of marketing and innovation in non-alcoholic beverages at Anheuser-Busch InBev. The company - best known for beer - also boasts a portfolio of soft drinks and she'll take us through how the company identifies scalable opportunities.