Health and Wellness

Pic:getty/martinwahlborg

The emerging global hard seltzer market

By Emily Smith, Content and Editorial Analyst at FMCG Gurus

Awareness of hard seltzers still needs to be built for the category to succeed globally, says Emily Smith of FMCG Gurus in this guest article.

Pic:getty/patterson

Dry January sales up on last year

By Rachel Arthur

UK consumers have bought 15% more low or no alcohol beer, cider, wine and spirits over Dry January this year than they did a year ago, according to supermarket Tesco.

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CEEV calls for science-based alcohol recommendations

By Rachel Arthur

The European wine industry body, Comité Européen des Entreprises Vins (CEEV), is re-iterating the importance of ‘science- and evidence-based’ policies ahead of a vote on the European Parliament’s report in the Special Committee on Beating Cancer (BECA)....

A.G. Barr sees Moma's oat milk as a 'premium quality product with huge potential'. Pic: A.G. Barr/Moma

A.G. Barr invests in oat-based business Moma

By Rachel Arthur

UK soft drink producer A.G. Barr has taken an initial 60% equity stake in porridge and plant-based milk business Moma Foods Limited; with an agreed path to full ownership over the next three years.

Tepache - a fermented beverage made from the peel and rind of pineapples - is one of the beverages making a comeback. Pic:getty/riou

Forgotten fermentation: Uncovering Mexico’s traditional beverages

By Rachel Arthur

Could Mexico’s traditional fermented beverages offer inspiration for healthy beverages today? Researchers are calling for the recovery and conservation of ancient fermented drinks, which could offer an 'outstanding reservoir' of genetic resources...

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Bacardi’s top five cocktail trends

By Rachel Arthur

From smoky flavors to spicy margaritas, Bacardi highlights the trends it sees influencing the cocktail and wider spirits scene in 2021.

Pic:getty/marilyna

PepsiCo and Beyond Meat launch JV for plant-based beverages and snacks

By Rachel Arthur

PepsiCo and Beyond Meat will form The PLANeT Partnership to develop, produce and market beverages and snacks made from plant-based protein. PepsiCo says plant-based protein offers ‘a new frontier’ in its efforts to build a more sustainable food system,...

2021 - all going well - may be a year of indulgence after 2020. Pic:getty/roxiller

The 6 big consumer trends to target in 2021

By Tom Harvey, co-founder, YesMore Drinks Marketing Agency

What are the big, overarching trends that have shaped 2020 - and which will continue to make their presence felt in 2021 and beyond? Tom Harvey, co-founder of YesMore Drinks Marketing Agency, outlines his six top picks in this guest article.

Pic:getty/azatvaleev

Could warning labels on soda reduce consumption?

By Rachel Arthur

Displaying health warnings on sugar-sweetened drinks could be an effective way of reducing consumption, suggest US researchers, who found a 14.5% decline in consumption among students when warning labels were displayed on drinks in a college cafeteria....

Pic:getty/siraanamwong

AB InBev: Three 2020 innovations that address today’s mega-trends

By Rachel Arthur

What does successful innovation look like in a year defined by a global pandemic? From big seltzer bet Bud Light Hard Seltzer in the US, to a new beer from a company-government-farmer collaboration in Ecuador, AB InBev CEO Carlos Brito highlights three...

Pic:getty/bymandesigns

A future of fizz or going flat? The soft drinks industry post-2020

By Danielle Jackson, Strategic Planner, ZEAL Creative

The soft drinks category has been working through a challenging year. Danielle Jackson, strategic planner at UK brand activation marketing agency ZEAL Creative, asks what lessons the industry can learn and take into 2021.

Juices are an attractive base for personalized beverages, given they already contain real nutritional ingredients. Pic:getty/mizina

Do consumers want personalized beverages?

By Will Cowling, marketing manager, FMCG Gurus

Personalized nutrition is somewhat a revolutionary technology within the beverage industry, offering consumer specific nutrition recommendations in real-time based on their DNA and gene profiling. But are consumers aware of this technology, and would...

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