Health and Wellness

Crave pinapple and coconut: a 'natural energy drink with immunity support'

NPD in functional and fortified beverages

By Rachel Arthur

Innovation is in full swing across the functional and fortified beverage category. From natural energy drinks to probiotic seltzers, we take a look at some of the recent launches around the globe.

Pic:gettypremyudatospim

Kombucha’s potential reaches beyond millennials

By Rachel Arthur

While the US is the most developed market for kombucha, the category is growing in Europe with the drink’s natural and functional positioning ready to tap into health and wellness trends. But the evolution of the French, German and UK markets shows the...

Huzzah is a 'pumped up, full-flavored' seltzer with added probiotics. Pic:MolsonCoors.

Molson Coors launches probiotic seltzer

By Rachel Arthur

Molson Coors is launching non-alcoholic HUZZAH Probiotic Seltzer in the US, promising more innovations in the non-alcoholic category are to follow.

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