A.G. Barr invests in oat-based business Moma

By Rachel Arthur contact

- Last updated on GMT

A.G. Barr sees Moma's oat milk as a 'premium quality product with huge potential'. Pic: A.G. Barr/Moma
A.G. Barr sees Moma's oat milk as a 'premium quality product with huge potential'. Pic: A.G. Barr/Moma

Related tags: A.g. barr, oatmilk, Porridge, Uk

UK soft drink producer A.G. Barr has taken an initial 60% equity stake in porridge and plant-based milk business Moma Foods Limited; with an agreed path to full ownership over the next three years.

London-based Moma Foods was founded in 2006 by Tom Mercer and is a ‘modern challenger brand’ in the porridge market with its British jumbo oats. It has recently diversified into the plant-based milk sector, and is now the UK’s third largest oat milk brand. The company also produces a range of low sugar granola and bircher muesli branded products.

A.G. Barr owns beverage brands such as Irn-Bru, Rubicon and Funkin: with the investment in Moma representing its first move outside drinks.

Roger White, CEO of AG Barr, said: “I’m delighted that AG Barr is venturing into healthy oat-based products with such a great brand and an experienced team, led by Tom.

"Plant-based milk is a fast-growing category, in particular, and MOMA’s oat milk is a premium quality product with huge potential. This exciting investment is a positive indication of AG Barr’s growth ambitions.”

moma oat inset jpeg

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