A.G. Barr invests in oat-based business Moma
![A.G. Barr sees Moma's oat milk as a 'premium quality product with huge potential'. Pic: A.G. Barr/Moma](/var/wrbm_gb_food_pharma/storage/images/_aliases/wrbm_large/publications/food-beverage-nutrition/beveragedaily.com/news/manufacturers/a.g.-barr-invests-in-oat-based-business-moma/13068767-1-eng-GB/A.G.-Barr-invests-in-oat-based-business-Moma.jpg)
London-based Moma Foods was founded in 2006 by Tom Mercer and is a ‘modern challenger brand’ in the porridge market with its British jumbo oats. It has recently diversified into the plant-based milk sector, and is now the UK’s third largest oat milk brand. The company also produces a range of low sugar granola and bircher muesli branded products.
A.G. Barr owns beverage brands such as Irn-Bru, Rubicon and Funkin: with the investment in Moma representing its first move outside drinks.
Roger White, CEO of AG Barr, said: “I’m delighted that AG Barr is venturing into healthy oat-based products with such a great brand and an experienced team, led by Tom.
"Plant-based milk is a fast-growing category, in particular, and MOMA’s oat milk is a premium quality product with huge potential. This exciting investment is a positive indication of AG Barr’s growth ambitions.”