PepsiCo has been upping its game in the water category, notably with premium lifestyle brand LIFEWTR, the ‘fun, playful’ brand bubly, and the acquisition of SodaStream. And there’s big opportunity to grow in the category, says PepsiCo.
With Coca-Cola Energy now rolling out across the world, will PepsiCo counterattack with a Pepsi Energy launch, or does it have a different take on the energy category to its biggest rival?
Coca-Cola maintains its position as the most valuable soft drink brand, with the revival of Diet Coke helping protect the brand in an increasingly challenging market, according to Brand Finance.
From consumer digital engagement to reverse writing on packaging which appears left to right on selfies, Christopher Houghton, brand innovation and packaging, Cambridge Design Partnership (CDP) highlights the five areas to ensure ‘Context is King’.
PepsiCo Latin America is launching its 'Recycling with Purpose' program by rolling out Ecoins in Peru, a virtual currency that offers consumers discounts for recyclable waste.
PepsiCo has patented a process to co-ferment oats and dairy milk, creating a drinkable or spoonable product with "unique" metabolites and a versatile taste profile.
PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...
While the sugar-free kids’ beverage company Hapi Drinks was the only one of the 10 startups in PepsiCo’s Nutrition Greenhouse North American’s inaugural class to receive the coveted $100,000 grant awarded by the accelerator, all of the participants –...
PepsiCo is launching a new hydration platform: eyeing up rising demand for customizable, healthier options while developing ways to deliver beverages without single-use plastic bottles.
De-cocainized coca leaf extract makes diet cola sodas taste better, according to a patent, and the scientist behind it is promising "a revolution in soda beverages that benefits the people of South America, not anonymous multinationals".
