Pepsi debuts three new flavors for summer

The flagship beverage brand of global CPG giant PepsiCo is growing this summer. Pepsi will debut three permanent fruit-forward flavors in the US, using real fruit juice in the formula for the first time.

Pepsi Lime, Pepsi Mango and Pepsi Berry are debuting nationwide this month in 12oz cans in 12-packs. Following this June, they will be available in 12oz sleek cans in eight-packs at Walmart and Target stores.

Todd Kaplan, VP of marketing at PepsiCo, said "We are really excited to release these three new flavors, as they provide our fans with a flavorful new cola experience that combines the delicious flavor of an ice-cold Pepsi with a splash of real fruit juice."​

The new flavors join Pepsi’s core collection, including original, diet, caffeine free, real sugar and zero sugar options. They will be most closely related to existing flavors Wild Cherry and Vanilla, which have several variations and have been part of the Pepsi portfolio for years.

Wild Cherry and Vanilla are getting a packaging 'refresh' this summer, but right now Pepsi does not have plans to reformulate any other drinks with real fruit juice.

"Pepsi is committed to being an innovator in developing new ways for our fans to enjoy the classic Pepsi. Including real fruit juice in the newest additions to our flavor portfolio is a natural extension of this commitment and the perfect way to show fans we are dedicated to giving them the best experience they can get,"​ Pepsi told BeverageDaily.