Coca Cola and Pepsi are to consider launching a 'mid-calorie' drink
that will sit in between their diet cola ranges and original drinks
section. The 'mid-calorie' drink is thought to be targeting those
Lipton's lead position within the fast-growing ready-to-drink
global tea market is to get stronger after Unilever and PepsiCo
announced a joint venture to expand marketing and distribution of
the RTD range.
PepsiCo is to launch a vanilla-flavoured version of its cola brand
later this summer, almost a year after Vanilla Coke hit US shelves.
And Coca-Cola is not to be outdone, with the launch of Sprite Ice,
a mint version of the lemon-lime...