The energy drink category - which did not set the world on fire in most other retail channels this summer - posted 7.4% dollar sales growth in the US convenience store channel in the four weeks to August 3, driven by a strong performance from Red Bull...
It was a dismal summer in the US soft drinks aisles, with dollar sales of diet/low calorie soda plunging 7.1% in the four weeks to August 3 vs the same period last year, while unit sales slumped 6.9%, according to new report from Wells Fargo.
PepsiCo will use Rexam’s Fusion aluminum bottle for its limited edition Beyoncé design because of its shape and the potential for high definition printing, and Jim Beam has redesigned its RTD cans.
“The most common mistake by western fast moving consumer good (FMCG) companies who launch new food and beverage brands in emerging markets is that they jump straight in to a Pleasure position with their brands.”
A US man has taken a bath in 300+ cans of Pepsi MAX, in what must count of one of the more unusual uses for the cola and an act that lends the brand free publicity on err…tap.
From Decio Pignatari’s ‘concrete poem’ Bebe Coca-Cola to a 2004 English novel called, err, Pepsi and Maria, literary mentions of the US’s top-selling soft drinks are legion, but when has the inky hype hit its apogee in the years from 1886-2008?
PepsiCo CFO Hugh Johnston says the firm is not interested in buying Mondelez for a premium price of $80bn due to integration risks and dubious value for his firm’s shareholders.
Sports nutrition marketers have traditionally focused on young men, sports teams and hardcore athletes. In future, however, they will need to spend more time targeting women, weekend warriors and consumers pursuing individual sports and fitness activities...
The chair of can giant Crown Holdings was tight-lipped when asked about the impact on the packaging industry if PepsiCo chose to spun-off its beverage business as 'activist-investor' Nelson Peltz demands.
PepsiCo brand Naked Juice will stop using ‘all natural’ to describe its products due to lack of detailed regulatory guidance around the word ‘natural’, after agreeing to settle a class action for $9m.
A top financial analyst is skeptical about the long-term viability of PepsiCo’s new ‘hybrid everyday value’ US pricing structure given Coke’s apparent bid to ‘aggressively out-promote’ the strategy.
PepsiCo brand Tropicana has failed in its bid to dismiss a US class action that claims it falsely labeled its orange juice as ‘100% pure and natural’ despite pasteurization, processing, coloring and flavoring.
The US FDA has issued a ‘No Objection’ GRAS letter allowing beverage manufacturers to use Pure Circle’s high-purity Reb D stevia to sweeten US products, a move that could reignite the Pepsi/Coke cola wars.
Speculation is sure to mount over the coming months as to whether Coke will extend the launch of mid-calorie Coca-Cola Life, the first version of its flagship cola to use stevia, beyond Argentina.
With orange juice sales sliding in the US, PepsiCo’s Tropicana Trop50 brand is one of the ‘few notable successes’ in the space, although its status as a nectar signals the potential of this category.
PepsiCo CEO Indra Nooyi believes a ‘maniacal focus’ on cola's woes is unhelpful within the US beverage market, and despite the firm’s heavy investment in Rebaudioside D-based sweetener innovation, claims Stevia ‘does not work well in colas’.
Mid-calorie carbonated soft drink manufacturers must deal with the aftertaste issues associated with stevia, as the natural sweetener becomes more widely accepted by consumers, according to Datamonitor consumer analyst, Melanie Felgate.
Beam Inc. revealed yesterday that bourbon brand Maker’s Mark Q1 2013 sales rose 44% due to short-lived plans for an alcohol cut that prompted a sales spike, but is this PR blunder turned marketing masterstroke one brands could intentionally replicate?
PepsiCo’s has pulled a Mountain Dew advert created by controversial US hip-hop artist Tyler the Creator, after causing uproar after viewers claimed it embraced racial stereotypes and trivialized violence towards women.
While the US juice market has been “essentially flat” for five years, Packaged Facts predicts stronger growth in future driven by reduced calorie products, better-for-you premium juices and blends, and an increase in the number of ‘multicultural’ households...
A patent application filed by PepsiCo reveals some of the more “surprising” properties of Rebaudioside D (Reb-D) - the steviol glycoside claimed to have one of the best sweetness profiles of them all.
Heineken has refused to comment on rumors it has now put its Finnish business Hartwall up for sale seeking around €500m, after starting a strategic review of the unit in February.
PepsiCo tells BeverageDaily.com that it seeks partnerships with ‘relevant and attainable designers’ who keep the focus on the Diet Pepsi brand rather than overshadow it.
An international patent application filed by PepsiCo last September - and published yesterday - reveals the firm is seeking to patent high-protein nutrition beverages in 4floz ‘hydration units’ containing alpha-lactalbumin, whey protein hydrolysates,...
Coca-Cola lost UK volume share in 2012, while Pepsi grew both its volume and value share and Lucozade and Red Bull’s success reflected growing consumer interest in functional drinks.
Scientists in the US have genetically modified an E.coli strain so that it is ‘addicted’ to caffeine, where it feeds on the stimulant and serves as a biosensor to measure levels thereof in common beverages such as Coke.
The CSPI last week released a report arguing that big beverage uses philanthropy to protect its image and profits, and short circuits public health and regulatory policies aimed at limiting soda consumption.
As we await the latest Forbes league tables listing US executive pay, we look back at the 2012 list that saw Coca-Cola Enterprises CEO John Brock take the laurels as top 2011 drinks earner, trumping Muhtar Kent and PepiCo chief Indra Nooyi, though neither...
PACKAGING EXPERT NOTES DISTANCE FROM CLASSIC COKE BOTTLE
PepsiCo will roll out its first new shape Pepsi bottle since 1996 across the US from April and says further launches will follow in 2013, and packaging expert Andrew Streeter tells BeverageDaily.com he thinks the brand has distanced itself from the classic...
PepsiCo has the jump on The Coca-Cola Company in the newly released Access to Nutrition Index (ATNI) that ranks 25 large food and beverage firms in terms of nutrition-related performance globally.
Dispatches from the RCA annual conference & culinology expo
The market for dairy-based soft drinks is still small, but demand is on the rise, analysts have claim – backing up a 2012 Rabobank forecast that soft drink-dairy category “convergence” would increase.
Oxfam will step up its campaign to improve the treatment of people and resources that form part of the supply chain of the world’s biggest food conglomerates, after it cast industry responses to its damning Behind the Brands report as ‘bland’ and ‘complacent’.
The Coca-Cola Company and PepsiCo both received dismal scores in a new Oxfam report that claims the world’s ‘Big 10’ food and beverage companies fail to protect workers, especially women.
PepsiCo CFO Hugh Johnston tells analysts the firm believes its new sweetener innovations will be 'more evolutionary than revolutionary' and that work in this direction has delayed a beverage business review until 2014.
Whether it’s the latest starlet bouncing round in a boob tube, or that bad boy musician who swops his rap records for raki, there’s no doubting that celebrity endorsements are big business for the beverage industry
Americans have rights. To bear arms, to enjoy free speech, life, liberty and the pursuit of happiness. They also have the right - argue opponents of NYC Mayor Bloomberg’s super-size soda ban - to drink a 44oz soda containing more than 30 teaspoons of...
PepsiCo CEO Indra Nooyi says the firm has a ‘terrific position’ as the top food and beverage business in Russia, where 10% organic revenue growth in 2013 helped offset weaknesses in Western Europe.
Uncertainties over the $2.2bn merger of AG Barr and Britvic remain, as the Office of Fair Trading (OFT) yesterday referred the deal to the UK Competition Commission, citing concerns over the closeness of Britvic brands Pepsi and Tango to Barr staples.
Growth in the US sports nutrition market has been pretty explosive in recent years, but the failure of high profile launches such as PepsiCo’s Gatorade G Series Fit range shows that even the biggest players sometimes get things badly wrong, says one market...
The Coca-Cola Company insists it remains confident in the long-term resilience of its Chinese business, despite a 4% slump in volume sales during the last quarter of 2012.
PepsiCo brand Mountain Dew will launch a new fruit juice and coffee-based drink across the US from February 25 to provide a morning ‘pick me up’, and tap a key 2013 ‘natural energy’ trend.
Clinching global culture club membership by swigging Pepsi or Coke is not enough for soft drinks consumers in emerging markets, who are increasingly swayed by regional tastes, according to Euromonitor International.
PepsiCo has reportedly strengthened its relationship with US PR firm Weber Shandwick, by briefing the latter to oversee an extension of its AMP energy portfolio that taps the brand’s racing heritage.
The Coca-Cola Company and PepsiCo are looking to shift bottling assets onto strong franchise partners in order to refocus in house efforts on brand building and marketing.
