DRINKTEC 2013: LIVE FROM THE SHOW FLOOR
9. More adult taste profiles
This is a trend, not an innovation – but the adult desire (and populations in established markets are aging) for more sophisticated, less sweet flavors is pushing the likes of WILD to produce products on a more natural platform, with flavors ranging from fruity to spicy and mint ingredients increasingly used. Low-calorie concepts are also sweetened with stevia.
(Picture Credit: Dohler)