DRINKTEC 2013: LIVE FROM THE SHOW FLOOR
6. Cloudy mix drinks
Cloudy beer mixes now have a significant market presence in many countries, and – in addition to classic flavors such as beer mix with lemon, cloudy beer mixes with higher fruit content are also in demand among consumers.
Döhler’s new ‘cloudy shandy’ flavors include blood orange, rum-honey and ginger, while WILD’s cloudy non-alcoholic portfolio with juice includes pink grapefruit and green apple with lime and a cocktail option “inspired by this summer’s European trend drink” elderberry blossom and mint.
(Shandy in a UK supermarket. Picture Credit: Ofer Deshe/Flickr)