DRINKTEC 2013: LIVE FROM THE SHOW FLOOR
10. ‘Freshly brewed tea’ RTDs
Canadean predicts 5.4% growth for the RTD tea segment in 2013, and both WILD and Döhler note the growing importance of brewed teas in premium formulations, rather than tea extracts, which allows brands to declare ‘freshly brewed tea’ on labels.
(Picture Credit: Ed Yourdon/Flickr)