DRINKTEC 2013: LIVE FROM THE SHOW FLOOR
7. Energy drinks break new ground...
More complex taste profiles, higher juice content and natural caffeine sources are all trending in the energy space, and Canadean tips the segment as Europe’s fastest-growing beverage segment, predicting a 11.3% sales increase in 2013.
Döhler concepts included a ginger and blueberry flavored drink, while in the sports segment the firm unveiled a lime mint guarana flavour, and said that functional protein drinks were stimulating growth alongside isotonics.
(Novel energy drinks are moving away from the classic taurine, B-vitamin and caffeine complex. Picture Credit: Mararie/Flickr)