South Australia’s reputation for being Australia’s epicurean centre is getting a boost, with spirits distilling now making a name for itself in the state, in addition to the wineries that first brought it that distinction.
Should you utter the word brandy in some gentile Asian setting, the chances are someone will correct you. “Do you mean cognac, old chap?” they might put it, pointedly. “Isn’t brandy something cheap the English drink?”
The world’s top 100 fastest-growing spirits brands grew collectively by 11% last year, compared to total category growth of 0.8%, according to the latest figures from the IWSR.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’
French spirits group La Martiniquaise-Bardinet has bought Scotch whisky brand Cutty Sark from Scottish premium spirits company Edrington, as it seeks to expand its international reach.
As Asian consumers look to spend more on speciality drinks, spirits companies are using brand ambassadors to present their products to the region's increasingly wealthy aspirational drinkers.
In 2014 Bacardi set out a goal to reduce its packaging by 10%, but says that since then it’s learned that sustainability in packaging is about a lot more than weight.
France-based company Saverglass has started production at its first North American factory, in Jalisco, Mexico. The $120m facility has created 400 jobs producing high end and premium glass bottles.
Mainstream culture has seen huge changes with the rise of social media, the internet, ecommerce and smartphones. Innovation and disruption has turned many industries upside down when it comes to retail and marketing, but to date the drinks industry has...
