Spirits

Stock picture: getty/matucha

Pernod Ricard to acquire Castle Brands

By Rachel Arthur

Pernod Ricard will acquire Castle Brands, a developer and marketer of premium and super-premium brands including Jefferson’s bourbon whiskey.

A potential aggressor to the market is European tariffs, particularly in wine trade with France. Pic: Getty/BrianAJackson

A healthy job market bolsters US wine and spirits

By Beth Newhart

Both large and small US wine and spirits (W&S) companies have been more progressive and competitive with work benefits and compensation than the market average, according to a talent report from ForceBrands.

pic: getty/semensalivanchuk

The world's fastest growing spirits brands

By Rachel Arthur

The world’s top 100 fastest-growing spirits brands grew collectively by 11% last year, compared to total category growth of 0.8%, according to the latest figures from the IWSR.

Unique flavors and alternate aging methods are a main focus area for craft distillers in specialized cocktails.  Pic: Getty/CabecaDeMarmore

BEVERAGE FORUM 2019

A ‘complex’ consumer base challenges US alcohol

By Beth Newhart

Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.

Can Pantone's colour of the year 2019 - 'Living Coral' - challenge the popularity of pink? Pic:getty/sanny11

Trend-spotting in spirits

By Rachel Arthur

What's the worldwide potential of whisky? Could the colour 'Living Coral' be 2019's challenger to pink? Diageo eyes up some of the top spirits trends.

'Manufacturers must focus on targeting quality-focused consumers; and offer an authentic consumption experience.' Pic: Getty/semensalivanchuk

Asia-Pacific spirits sector to grow by over $100bn by 2022

By Beth Newhart

The APAC region is seeing growth in health and wellness awareness, influencing spirits purchasing behavior. About 52% of consumers are now looking for options that ‘align with their health and wellbeing.’

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