The packaging is available for original Holla vodka and select naturally infused varieties in the recyclable Boozin’ Bags in 750ml and 1.75L.
To celebrate the launch the company has released two more infusions including: Lemon’s End and Thirsty, Orange Ya?.
The Boozin’ Bags will also be available in a variety of holiday and lifestyle themes.
“Next generation consumers expect socially responsible options from brands, and they expect those options to be available for delivery right to their door,” said Patrick Shorb, president, Holla Spirits.
"The packaging is made from mixed plastics. They are recyclable under Code 7, which is for mixed plastics, wherever mixed plastics recycling is accepted."
He added, another advantage which benefits the brand is PLCB (Pennsylvania Liquor Control Board) is now allowing Pennsylvania limited distilleries to ship spirits directly to consumers within its state borders.
As a result, Holla now delivers all its direct-to-consumer orders in the lightweight eco-bags, which it packages and ships in custom-decorated boxes. The company no longer sells glass-bottled spirits on its website.
Less shipping costs
Shorb said the packaging is environmentally friendly because they have a low carbon footprint (80% less than 750ml glass bottles, less shipping costs because the material is lighter weight than glass bottles and reduced waste because it is recyclable and demands less landfill space than glass bottles.
All Holla vodka direct-to-consumer orders are shipped and an adult signature is required upon delivery. The packaging labels also feature child warnings.
Holla vodkas are made in Pennsylvania from corn or sugar cane, depending on the infusion, and all of its vodkas are naturally gluten-free and kosher.