The world's fastest growing spirits brands

By Rachel Arthur contact

- Last updated on GMT

pic: getty/semensalivanchuk
pic: getty/semensalivanchuk

Related tags: spirits

The world’s top 100 fastest-growing spirits brands grew collectively by 11% last year, compared to total category growth of 0.8%, according to the latest figures from the IWSR.

The figures from the IWSR Drinks Market Analysis Global Database show spirits continue to enjoy great consumer loyalty against a backdrop of beer and wine declines, says the drinks market analysis company.

In particular, gin saw the largest gain in global beverage alcohol consumption.

The 100 brands – categorised by respective case volume growth – represent 690.5m nine-liter cases. This is out of a global total of 3.17bn cases of spirits. The 100 brands come from across the major spirits categories, including whiskey, gin and vodka.

The top-selling brand in the world - which is also the product that added the most cases to its total volume last year - was Korea’s Jinro soju. The brand grew 6.4% to a total of 80.9m cases.

The majority of brands that top the list of fastest-growing are national or regional products, including soju, baijiu, and Indian whisky.

Growth has been calculated on the actual increase of the number of nine-liter cases that each brand grew  (regardless of brand total volume size) globally between 2017 and 2018. In some instances, brands may have grown quickly from a relatively small base of total case volume. 

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