Gin

Pic:getty/sarahmason

Gin ‘fingerprinting’ could help futureproof the category

By Rachel Arthur

A new technique that takes a chemical fingerprint of gin in seconds could hold 'huge potential' for the industry: allowing producers to create better and more consistent gins; enable regulators to detect fraudulent products; and even help create...

Vodka will serve as a base for many Christmas cocktails, predicts Bacardi. Pic:getty/wmaster890

Vodka and gin cocktails can conquer Christmas, says Bacardi

By Rachel Arthur

Bacardi believes people will throw out the festive rule book this year and mix up their drinks choices: with over a third (38%) of people it recently surveyed looking forward to embracing ‘more modern’ Christmas customs.

Diageo to acquire Ryan Reynolds Aviation Gin

Diageo to acquire Ryan Reynolds’ Aviation Gin

By Rachel Arthur

Diageo will acquire Aviation American Gin, which is co-owned by actor Ryan Reynolds, through the acquisition of Aviation Gin LLC and Davos Brands LLC in a $610m deal.

Pernod Ricard invests in Japanese gin brand

Pernod Ricard invests in Japanese gin brand

By Rachel Arthur

Pernod Ricard has made a ‘significant investment’ in KI NO BI Kyoto Dry Gin: which will be used primarily to build a new, state-of-the-art, distillery to meet the growing demand for ultra-premium gin.

'Ginette'

Gin created by artificial intelligence

By Rachel Arthur

Circumstance Distillery is launching the world’s first gin created using an artificial intelligence programme named ‘Ginette’.

Can Pantone's colour of the year 2019 - 'Living Coral' - challenge the popularity of pink? Pic:getty/sanny11

Trend-spotting in spirits

By Rachel Arthur

What's the worldwide potential of whisky? Could the colour 'Living Coral' be 2019's challenger to pink? Diageo eyes up some of the top spirits trends.

Pink and premium: Pink gin, rosé wine and colourful cocktails are on trend

Not just for Valentine’s: Pink gin is now driving the ginaissance

By Rachel Arthur

Pink drinks traditionally see a Valentine's Day surge: but the category is more than a one-day wonder. Pink gin is driving growth in the gin category; rosé wine is becoming a year-round favourite; and colourful cocktails are trending on Instagram....

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit.

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.