Gin

Sipsmith only partners with people who already have a passion for gin and knowledge of the spirit.

How influencer marketing is buoying craft spirits brands

By Beth Newhart

Influencer marketing, paid posts and sponsored content have turned into a massive global market on social media platforms like Instagram. But its use with independent craft spirits brands is still in its infancy, poised for an explosion.

Pic:iStock/nisimo

British gin exports to US rise 553% in the last decade

By Rachel Arthur

2016 has been a ‘record breaking year for UK gin’ with the spirit continuing to grow in popularity in the country. Meanwhile, the popularity of Downton Abbey and James Bond has helped boost exports to the US. 

Pic:iStock/bhofack2

Ginnovation: What does the future hold for gin?

By Rachel Arthur

Some of the more weird and wonderful innovations in gin include ant gin, meat gin, and lobster gin. Back in the mainstream, innovation has helped the category reach new consumers and revive the category - but what’s next?

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