Amazon launches its own spirits brand

By Rachel Arthur contact

- Last updated on GMT

Ecommerce giant Amazon launches Tovess today
Ecommerce giant Amazon launches Tovess today

Related tags: ecommerce, Gin

Amazon has launched its first premium spirits brand in the UK, called Tovess.

The new brand debuts with Tovess Single Batch Crafted Dry Gin – a premium dry gin – with more products to be added in the future.

The spirit – which is suitable for vegetarians and vegans – is described a “well-balanced gin… created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste.”

The gin is distilled on the outskirts of Birmingham, with the copper pot stills used for production among the oldest in the country.

Bottled at 41.5% ABV, the 70cl bottles are available via at £24.99 each; and can also be bought via Amazon in France and Germany.

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