Amazon launches its own spirits brand

By Rachel Arthur

- Last updated on GMT

Ecommerce giant Amazon launches Tovess today
Ecommerce giant Amazon launches Tovess today

Related tags ecommerce Gin

Amazon has launched its first premium spirits brand in the UK, called Tovess.

The new brand debuts with Tovess Single Batch Crafted Dry Gin – a premium dry gin – with more products to be added in the future.

The spirit – which is suitable for vegetarians and vegans – is described a “well-balanced gin… created using a sophisticated blend of botanical ingredients, infused with individually distilled lime and grapefruit peels, giving it fruity notes and a smooth Mediterranean taste.”

The gin is distilled on the outskirts of Birmingham, with the copper pot stills used for production among the oldest in the country.

Bottled at 41.5% ABV, the 70cl bottles are available via at £24.99 each; and can also be bought via Amazon in France and Germany.

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