The 500ml and 700ml clear glass bottles features a dimpled geometric design, which demonstrates a premium quality by both visual and touch.
The dimpling effect clears to reveal a front label, and at the back of the bottle the brand name is embossed. The closure is a wooden debossed API cap.
Eden Mill is Scotland’s first single-site distillery and brewery, crafting gin, whisky and beer.
The Love Gin Liqueur range takes inspiration from nostalgic tastes of summer and comes in three flavours – raspberry, vanilla and meringue liqueur, mango and pineapple liqueur, and spiced rhubarb crumble liqueur.
“We gave Croxsons a challenging brief. We wanted a bespoke bottle design that was unique and distinguishable, to stand out in a heavily populated gin market,” said Tony Kelly, co-owner, Eden Mill.
“The bottle also needed to complement the existing range and preserve our brand image. The result is a quality on-brand bottle that retains the playfulness of the range concept.
“A standalone colour choice for each flavour gives a bold, striking impact, which the clear glass bottle takes advantage of.”
Flavoured gin on the rise
According to The Wine and Spirits Trade Association its end of year report showed 41% more gin bottles were bought in 2018 than the previous year, and flavoured gin drove over half of all gin growth.
“Eden Mill’s brand has an established ceramic look, but to drive sales into new markets we made the switch to glass to give it a more sophisticated aesthetic that would work well in off and on-trade channels,” said Tim Croxson, chief operating officer, Croxsons.
“Our brand and structural design teams built on the successes of the ceramic design, whilst carrying some cues from the established whisky bottle to create packaging that is both striking and stylish.”
Croxons used a screen print for a premium finish, which provides precise engineering with the label panels so that they fit flush with the exterior of the dimples of the design, for a sensory experience.