The craft gin was launched in Germany in 2010, and uses 47 plant ingredients with around a third of these coming from the Black Forest (such as lingonberries, elderflower, sloes and blackberry leaves). It is available in a number of global markets, including the US and UK.
Founder Alexander Stein will remain active in an advisory capacity after Pernod Ricard takes full ownership.
“The agreement is the logical consequence of the brand´s progress following the partnership with Pernod Ricard,” he said. “It has been a fantastic journey and I look forward to personally contributing to Monkey 47’s future trajectory.”
Pernod Ricard is the world’s No. 2 producer of wine and spirits, with brands including Absolut Vodka, Chivas Regal, Jameson Irish Whiskey, Beefeater gin and Malibu liqueur.
It also bought super-premium Italian gin Malfy in 2019; acquired a remaining stake in ultra-premium Avion tequila in 2018; and invested in Japanese gin brand Ki No Bi earlier this month.
On the hunt for Spruce Shoots - Black Forest— Monkey 47 (@MONKEY_47) March 3, 2020
Read more: https://t.co/DO1xN46fC2 (Link in Bio)#monkey47#spruceshoots#blackforest#schwarzwald#botanicals#gin#monkeybusiness#ginlover#ingredients#production#distillerypic.twitter.com/1Us7oXoHTF