Pernod Ricard purchases remaining stake in Monkey 47 gin

By Rachel Arthur contact

- Last updated on GMT

Pernod Ricard purchases remaining stake in Monkey 47 gin

Related tags: Pernod ricard, Gin, Premium brands

Pernod Ricard has purchased the remaining stake in ultra-premium Black Forest dry gin Monkey 47: following its acquisition of a majority stake in 2016.

The craft gin was launched in Germany in 2010, and uses 47 plant ingredients with around a third of these coming from the Black Forest (such as lingonberries, elderflower, sloes and blackberry leaves). It is available in a number of global markets, including the US and UK.

Founder Alexander Stein will remain active in an advisory capacity after Pernod Ricard takes full ownership.

“The agreement is the logical consequence of the brand´s progress following the partnership with Pernod Ricard,” ​he said. “It has been a fantastic journey and I look forward to personally contributing to Monkey 47’s future trajectory.”

Pernod Ricard is the world’s No. 2 producer of wine and spirits, with brands including Absolut Vodka, Chivas Regal, Jameson Irish Whiskey, Beefeater gin and Malibu liqueur.

It also bought super-premium Italian gin Malfy in 2019; acquired a remaining stake in ultra-premium Avion tequila in 2018; and invested in Japanese gin brand Ki No Bi earlier this month.

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