Shifting consumer taste is causing major beverage companies to adapt, make ‘healthy’ drinks taste better and be more accessible. Coca-Cola is using its Freestyle machines and new bubbler dispensers to highlight its ‘craft, elevated’ drinks in the market.
Cape Cod and Samuel Adams Brewery in New England, US, have formed the first-of-its-kind partnership to launch a limited-edition Cape Cod Summer Potato Chips.
Taste sensitivity could be an untapped sector for beverages like wine and coffee, according to new research from Cornell University. Supertasters and nontasters respond differently to sensory information, with potential for new marketing strategies.
Over the past decade, the beverage category has been defined by the millennial generation, driven by local craft brands. The 2020s are expected to be shaped by Gen Z, with further digitization of brands using smart technology.
A collaboration between AB InBev and Keurig Dr Pepper is bringing its Drinkworks pilot program to new markets this spring. The Drinkworks Home Bar by Keurig is now available statewide in Missouri and Florida.
PepsiCo, Keurig Dr Pepper (KDP) and other major soda brands are still learning to grapple with the health and wellness wave that’s causing consumers to drop their sugary drinks for something ‘better-for-you’. Executives spoke at the 2019 Beverage Forum...
Alternate brewing methods, teas on tap, hard kombucha and more. The tea world is experimenting with “unique and more unusual, innovative ingredients” to keep consumers interested.
Coca-Cola Coffee and Coca-Cola Energy could spearhead the evolution of brand Coca-Cola, as beverage categories continue to blur and Coca-Cola looks to maintain momentum for its flagship brand.
The craft beer industry is navigating a more mature growth pattern in 2019: a theme that was explored at the 36th annual Craft Brewers Conference (CBC) in Denver.
Waterloo Sparkling Water debuted an expanded portfolio at Natural Products Expo West last month, launching Strawberry and Grape flavors. It’s the latest in the increasingly crowded sparkling water category, where brands are seeking to separate themselves...
Last fall Dunkin’ announced a limited edition partnership with Harpoon Brewery for its first-ever beer, the Harpoon Dunkin’ Coffee Porter. The two have teamed up again for a warm weather brew, the Harpoon Dunkin' Summer Coffee Pale Ale. Dunkin’ also...
