An oversupply of wine in the US has producers rethinking their branding and marketing strategies to reach millennials and Gen Z drinkers. The Silicon Valley Bank’s Wine Division (SVB) advises wineries to tap into the ‘better-for-you’ trend and health-forward...
From landing successful contracts with Heineken, ABB, Pernod Ricard, The Ocean Cleanup and Animo, entrepreneur Willemijn Schneyder is changing the way companies track data using digitlization set against a competitive Industry 4.0 environment.
The Al Ain Plant Bottle from Agthia Group PJSC is the region's first plant-based water bottle. It is biodegradable and compostable within 80 days and is part of the company’s broader sustainability initiatives.
New Hope’s Natural Products Expo West tradeshow was postponed due to coronavirus fears on Monday night, just hours before the first events were set to kick off on Tuesday. More than 80,000 people were initially expected to attend.
In a sea of US craft distilleries perfecting bourbon, scotch and tequila, Holla Spirits is turning its attention to vodka. Rare savory ingredients like jalapenos and pickle brine are taking a stab at reinventing the category.
The sale of alcohol in the US passes through a three-tiered system: producers, distributors and retailers. For years this has impacted alcohol’s digital presence, forcing consumers to shop brick-and-mortar or turn to third parties.
Wolf’s Ridge Brewing in Ohio has been setting a sustainability precedent for independent craft beer brands. Managing waste through composting has been their biggest success and advice to their fellow brewers.
In the face of health and wellness concerns and low-to-no alcohol trends, craft brewers of heavy, boozy beer are rethinking their methods. Line extensions and new packaging formats are the advice of Massachusetts-based Night Shift Brewing.
Bacardi is enlisting the help of 7,000 global employees to track new trends in cocktails and wider alcohol by sending them to local bars and restaurants. This year mindful drinking is expected to go mainstream, and natural, fresh ingredients will be at...
Local cider sales in the US are up 15% since last year. And despite recent challenges from hard seltzer and FMBs, regional ciders are tracking double-digit growth. The industry now focuses on conveying the diversity of the cider category.
Million-dollar commercials, glitzy halftime performances and a championship football game all come together in one of alcohol’s biggest holidays of the year. Every year, Americans prepare for Super Bowl Sunday with more than $2bn in booze sales.