Online sales represent less than 1% of alcohol’s total US sales, but it’s a fast-growing category that retailers are still trying to crack. A clean digital presence with simple navigation is key, experts say.
In the land of CBD alcohol alternatives, beer holds the most market share. Mirth Provisions is working to expand the US industry with its CBD-infused apple cider, available soon in 19 states.
The low alcohol movement is spurring a new category: session wine. Saturday Session’s 5.5% ABV cans hope to make wine more accessible in daytime drinking occasions.
After taking on the US cannabis industry with THC and CBD infused beer-like beverages, Two Roots Brewing has now leveraged its alcohol-removed beer formula for the low-to-no alcohol space.
Coffee brands have leaned into the cold brew trend in recent years: offering canned nitro cold brew, pre-mixed lattes and other versions of chilled RTD coffee. But consumers still haven’t abandoned their indulgent drinks.
Australian craft beer drinkers feel positive about the future of the category: with 93% believing the quality of brews is improving, while 87% would encourage family and friends to try craft beer.
A new organic oat-based beverage is set to launch in the US as a high-protein milk alternative. Oath sources its protein from almonds, pumpkin seeds and oats.
After years of Coors Light popping up on the social media pages of the Jonas Brothers, MillerCoors has made the relationship official. Limited edition Jonas Brothers Coors Light will launch next month.
Following the landmark success of George Clooney’s tequila brand Casamigos, a crop of celebrities have tried to mimic its popularity with their own labels in the US. But can the trend last and hold up against small label, craft tequilas?
While soda may have dominated shelves in the 1990s, today’s shoppers are seeking increasingly sophisticated functional beverages. Data company Kantar has analyzed consumer behavior in a new report that highlights the last three decades in the US beverage...
