7. The Macallan (130)
L2 said that The Macallan – which as a small brand shows how digital elements can be used to allow it to punch above its weight – launched an “elegant, tablet-friendly” site in summer 2013, while its ‘Masters of Photography’ photo competition (see one entry above – winners can get their hands on a Leica camera) provides differentiated content.
Photo: 'Beach Digger' by Ronnie Orlando (entry on The Macallan Masters of Photography site)
