6. Jim Beam (132)
Heritage elements on the site provide a backdrop for ‘Make History’ – Jim Beam’s first ever global marketing campaign, featuring 22-year-old actress Mila Kunis, who L2's experts say in the Digital IQ report brought an “enthusiastic young face to the 200-year-old brand”.
The campaign focus is on educating millennials on Jim Beam’s history and encouraging them to make their own history. Kunis appears in a video vignette that covers the brand’s founding, a warehouse fire, the Civil War and other historical events before challenging viewers.
“That’s how Jim Beam makes history – how will you make yours?” she asks.
