10-13. Malibu, Svedka, Glenfiddich…
The best of the rest in the Digital IQ spirits report features Malibu who tied with Grey Goose on 125 (a successful recipe-driven site matches videos to selected content), and Svedka, 121. New packaging, a reworked website and the ‘Bold’ campaign transformed its digital fortunes in 2013.
Glenfiddich posted a score of 118 with its Rare Variant Finder, Malt Master Class videos complement the ‘Family Run Since 1887’ campaign.
Belvedere Vodka (116) and Maker’s Mark (116) also crept into the ‘gifted’ category.
