4. Hennessy Cognac
Hennessy launched its ‘Team Hennessy’ email marketing campaign, and integrated brand ambassador Nas (a rapper, songwriter and actor) is present across digital channels for its ‘Wild Rabbit’ campaign.
Nas’s active presence on Twitter (50 Tweets mentioning the brand in 2013 hit his 1.42m followers) helped the brand grow 574% on Twitter in 2013 to 39,016 followers – putting it fifth behind @MakersMark, @Bacardi, @JimBeamOfficial and @Ciroc.
