4. Johnnie Walker (134)
Links to buy online, a retail outlet finder and business gift concierge endow the Johnnie Walker site with “rare commerce elements”, according to L2, which praises its clever data capture via a ‘House of Walker’ user registration process. The brand itself tied for fourth place with The Macallan, meaning there is no fifth place in this year's spirits index.
An engaging video starring Scottish actor Robert Carlyle, The Man who Walked Around the World, traces the history of the Johnnie Walker brand, and features prominently.
