There’s no place for Coke in the Forbes 2013 list of The World’s Top 100 Most Innovative Companies, with Starbucks leading the beverage pack above Pernod Ricard and Beam Inc.
Forbes uses investor insight into firms it expects to be innovative both now and in the future, with one of the measures used to rank companies their ‘innovation premium’ – the difference between market capitalization and net present value of cash flow from existing businesses.
Starbucks Corporation – No.1 (19)
Roaster, marketer and coffee retailer Starbucks topped the Forbes list, and now operates across 60 countries, and sells coffees and teas through company-owned and licensed stores, as well as foodservice channels.
Starbucks is also a major drinks manufacturer – producing, for instance, RTD beverages, coffees and teas – and in February 2013 opened a roasting and packaging plant with partner Tata Coffee in Karnataka, India, to tap regional demand.
As of September 30 2012, Forbes says it operates 18000+ stores across the Americas, Europe, Europe, Middle East and Africa (EMEA) and China/Asia Pacific.
Beyond the flagship Starbucks brand, other names in the stable include Tazo Tea, Seattle’s Best Coffee and Starbucks Refreshers beverages.
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