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Big Brands > Heineken

Strongbow ad banned for suggesting alcohol is as important as personal relationships

The UK’s advertising watchdog has banned a Strongbow advert for implying that a “relationship with Strongbow was as important as a significant romantic relationship.”

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the...

Heineken launches joint venture in Ivory Coast with $172m brewery

Heineken has announced a joint venture in Ivory Coast to produce and market beer in the country, under the name Brassivoire. The foundation stone for a $172m beer production site...

Lagunitas deal shows big potential for US craft beer worldwide: Mintel

There’s still room for newly minted superstars in the worldwide craft beer industry, one Mintel analyst says.

Which food and drink companies use social media well – and which don't?

Nearly one third of UK tweets are about food and drink companies - an impressive figure.  But as we reported yesterday , most companies aren't making...

Back to the farm: Companies need to zoom in on climate risks in agriculture, says CDP

Many multinational food and beverage brands are missing their biggest chance to address climate risks, according to the global non-profit group CDP, which says companies need to work closer with...

Heineken on packaging R&D

Don’t work in silos! Heineken design manager on creating trendy beer packaging

How can designers create packaging that’s fresh, original and relevant to today’s consumers – without losing the company’s established branding? 

Beverage bites: News up to July 31, 2015

Tea with ‘alcohol at potentially intoxicating levels’ recall; Blue Moon in Canada; & if Carlsberg did cases

A fermented tea brand is recalling products which could contain alcohol ‘at levels that may be intoxicating,’ while Ball announces it will close its Bristol, US, can end plant. Meanwhile,...

New product launches

What's hitting the shelves? A wine monster, pineapple vodka and more

Heineken, Nestlé, Beam Suntory and Diageo all have launches in our round up of beverages springing onto shelves across the globe. 

'Brewers shouldn’t fear society’s drive towards healthy living' - but it’s not all plain sailing, warns industry body

Increased information about beer will help consumers fit the beverage into a balanced diet - but The Brewers of Europe warns ‘misguided’ policies from governments and public health advocates damage...

Diageo sells Gleneagles, Spanish wine warfare, and more beverage bites

Diageo announces the sale of luxury hotel and golf resort Gleneagles, while Heineken and Ball Packaging launch ‘groovy’ cans. Meanwhile, Spain’s annual wine fight takes place… read on for more...

dispatches from canadean international beer strategies conference, amsterdam

‘Cool is a big word’ Heineken on making moderation trendy

Responsible drinking should not be promoted defensively, but treated in a way that is progressive, proactive, and an intrinsic part of a brand, says Heineken.

Beverage bites: news up to April 24, 2015

Heineken sees Asian growth, wine gets the comedy treatment, and more beverage bites

This week Ball Corporation announced expanded capacity for can ends at a Poland plant, while Coca-Cola said it was eyeing up the growing plant-based protein drinks market in China. Meanwhile,...

Beverage Bites: news up to April 9, 2015

Bacardi thinks fashion, Heineken cuts water consumption, and more beverage bites

This week international brewer Heineken set itself a new water consumption challenge, while a small UK brewer found itself in a twitter spat with a politician. Read on for more...

Heineken and Carlsberg back brewers’ pledge for nutritional labeling on beer

Heineken, Carlsberg, SAB Miller, and AB InBev are backing a pledge from The Brewers of Europe, which commits to listing ingredients and nutritional information on beer. 

Beverage Bites: news up to March 12, 2015

Nestlé goes flying, Tesco vs Coca-Cola, and other Beverage Bites

Heineken invests in a new Mexican brewery; Tetley USA donates 10 million cups of tea; and Ardagh’s birthday present for Coca-Cola: some of the nuggets of news in this week’s...

Malt beverage brands must innovate to maintain impressive growth: Canadean

The global malt beverage industry has grown by 42% over just five years, with particularly fast growth in MENA, says market research body Canadean. 

Beverage Bites: news up to February 12, 2015

Coca-Cola and milk, stevia without the plant and more beverage bites

A feast of financial results from some of the industry’s big players (Coca-Cola, PepsiCo, Crown Holdings, Pernod Ricard, and Heineken); a potential shake up in beverage can manufacturing; and stevia...

Heineken’s tribute to Sophrosyn: No and low-alcohol innovation helps brewer hit €1.5bn jackpot

Heineken says moderation is increasingly important for today’s consumers as its growing no- and low-alcohol beer portfolio helped deliver €1.5bn in innovation-related sales in 2014.

A canny $6.6bn deal? Ball Corp in talks to buy UK rival Rexam

US giant Ball Corporation is in talks to buy UK rival Rexam, in a £4.3bn ($6.6bn) deal that would combine two of the world’s largest beverage can manufacturers. 

Heineken inaugurates Ethiopia's biggest brewery

Heineken has officially inaugurated what it claims is Ethiopia’s biggest brewery. With a total capacity of 1.5m hectolitres, it says the €110m ($95m) Kilinto brewery will enable it to meet...


Celebrating Beverage Brilliance! Personality of the Year 2014 open for entries

The global beverage sector is thriving - driven by dynamic and creative individuals around the world. But do you or a colleague have what it takes to be recognized by...


‘Big fight in a Mini business’: Super Bock glosses Portuguese beer battle with Sagres

Unicer’s innovation head explains how adding pull-off caps to 200ml ‘Mini’ beer bottles allowed the Super Bock brand to win back market share from Portuguese rival Sagres in the late...

Heineken CFO: Deadly Ebola virus has only hit our Sierra Leone business

Heineken CFO Rene Hooft Graafland says the deadly Ebola virus has only hit the brewer’s business in Sierra Leone thus far, as lower European beer sales hit its bottom line...

News in brief

Heineken beer subsidiary debuts 'Mozzie Box' to deter airborne raiders

Heineken subsidiary SP Brewery launched a special beer carton this summer designed to repel uninvited guests – namely malaria-carrying mosquitos in Papua New Guinea.

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