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Cider restructure threatens jobs as Heineken invests £58M

Altogether 97 jobs could be affected at Heineken UK's Universal Beverages Ledbury (UBL) plant as it shifts cider production to Hereford and invests £58M there, the company has confirmed....

‘Young, free and flavored…’ A booming world beer category

Flavored or mixed beer is a booming US beer category tapping demand among younger drinkers – and strong global growth prospects are set to heighten competition among the big brewers. 

analyst notes 'Authenticity' aspect to beat away bud light competition

Heineken’s Lager Margarita...A Bud Light Rita beater?

Heineken will launch lager margaritas in the US from April as it bids to replicate the success of Anheuser Busch InBev’s Bud Light Ritas line.

Carlsberg steps up Ukraine security amidst tense Russian military standoff

Carlsberg tells it is concerned by Ukraine’s tense military standoff with Russia in Crimea and is ramping-up security but insists it's too early to say how sales could be...

Sizzling UK summer fails to ignite Heineken’s Strongbow sales

UK sales of Heineken brand Strongbow fell 1% last year despite the warmest, driest and sunniest summer since 2006 in the world’s largest hard cider market.


‘Ooh Ah, Cantona’s gone too far!’ UK regulator raps Kronenbourg advert

The UK Advertising Standards Authority (ASA) says two Heineken adverts for Kronenbourg 1664 beer featuring former Manchester United soccer star Eric Cantona are misleading.

Bottler buys Sidel Matrix hotfill for Gatorade

CCU Chile, which works with Heineken, Anheuser-Busch InBev, PepsiCo and Dr Pepper Snapple Group, has installed a Sidel Matrix hotfill system to produce Gatorade sports’ drinks.


‘We hope he’d be proud’: Heineken blunders as teetotal Methodist used to plug Bulmers

Heineken-owned brand Bulmers admits it scored an advertising own goal by mistakenly using a picture of a teetotal Welsh Methodist minister instead of its founder's father to promote the cider.

Tiger beer sales soar in Asia-Pacific as Heineken changes tack

Heineken attributes booming Tiger beer sales of 20% in Asia Pacific to a more mainstream market positioning slightly below its eponymous brand.

World's Top 10 'Most Valuable' Beverage Brands: Coke Keeps Effervescence

Coca-Cola has lost the No.1 spot to Apple in Interbrand’s definitive listing of the world’s most valuable brands for the first time ever, as our gallery rounding up the beverage...

‘Upscale, badge brand’ Heineken Light targets US turnaround

Heineken is confident it can restore growth to its struggling Heineken Light brand in the US by revamping the beer with new packaging and using Cascade Aroma hops favored by...

‘Heineken cannot compete with US craft beer phenomenon’: CEO

Heineken CEO Jean-François Van Boxmeer says the company’s flagship brand cannot directly compete with a craft beer sector that has hogged US beer growth over the past decade.


Diet Coke Hunk sweats on UK health and safety complaint to ASA

Today's podcast rounds up two UK drinks adverts involving a Diet Coke hunk, a lawnmower and a Chinook helicopter from Coke and Heineken, which led to Advertising Standards Authority (ASA)...


INDUSTRY VOICES: Royal Unibrew CFO hails ‘transformational’ $612m Hartwall takeover

As Royal-Unibrew inked a deal with Heineken last Thursday to buy Finnish drinks firm Hartwall for $470m (€612m), the Danish firm’s CFO Lars Jensen discusses the rationale for a ‘transformational’...

Heineken agrees $612m sale of Finnish business Hartwall

Heineken has agreed to sell its Finnish 'multi-beverage' business Hartwall to Danish Royal Unibrew for €470m and the two brewers will extend a licensing agreement allowing the latter to brew...


Six baby boom beer concepts: Heineken draws up shortlist

Heineken has shortlisted six ideas submitted via an open innovation challenge to create a better drinking experience for 60-70 year-olds based upon beer concept, packaging and serving experience.

Average-tasting Tui still scores with NZ beer drinkers

More New Zealand consumers drank Tui beer over an average four-week period than any other brand bar Heineken, despite the former’s relatively poor taste performance, says Roy Morgan Research.


Heineken ‘absolutely on top’ of fake beer threat after Vietnam gang bust

Heineken insists it is ‘absolutely on top’ of the counterfeiting issues that can appear in emerging markets, after a Vietnamese gang producing fake Tiger and Heineken was busted last week.

‘Stronger anti-monopoly laws’ could help craft brewers in Mexico: USDA report

US and native microbrewers could profit if Mexico’s antitrust regulator rules that controversial exclusivity deals, which benefit local giants Grupo Modelo and Cuauhtemoc Moctezuma, owned by AB InBev and Heineken...

Heineken follows Carlsberg into Burma with $60m brewery build

Heineken has signed a JV to produce and sell Heineken beers in Burma (Myanmar), and plans to build a $60m brewery there, following Carlsberg, Coke and Pepsi into the country.

Heineken CFO plays down flag brand’s global sales slump

Heineken has played down a 4.7% slump in global sales of its eponymous brand versus Q4 2012, blaming bad weather in Europe and retailer destocking in France and the US.

SAB Miller ‘quite positive’ over legal challenge to Mexican beer exclusivity

SAB Miller says it feels ‘quite positive’ about the possibility of Mexico opening-up as a beer market, with the nation’s competition authority poised to rule on the legality of exclusivity...

Heineken silent on $650m sale rumor regarding PepsiCo licensee

Heineken has refused to comment on rumors it has now put its Finnish business Hartwall up for sale seeking around €500m, after starting a strategic review of the unit in...

Heineken strives to ‘Ignite’ innovation with first ever interactive beer bottle

Heineken this week unveiled its first ever interactive beer bottle at the Milan Design Fair, as it seeks to inspire ‘new memorable brand experiences’ via design, technology and innovation.

Candidate for controversy? Heineken admits to ‘unusual’ digital campaign

Heineken acknowledges that its controversial online campaign The Candidate is ‘unusual’ but insists it handled the video’s young participants correctly and did not expose them to undue stress.