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Trends > Emerging Markets

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Emerging Markets

Established markets still generate high profits for firms selling everything from soda to spirits, wine and beer to filling lines. But Latin America, China, Southeast Asia, the Middle East and Africa plus Eastern Europe and Russia are driving global growth. Track major players' moves in these markets - from Coke to Krones and Heineken.

News in brief

One-third of Hong Kong’s foodservice drinks have excess sugar levels

A consumer watchdog has called on the foodservice industry to do more to tackle sugar consumption after a study found that one-third of the drinks served in Hong Kong outlets...

Mexico and Mexican beer offer huge potential for Heineken

Mexican beers and expansion in the Mexican market have strong potential for growth for Heineken, according to a company executive.

AB InBev and SABMiller deal: Public health scientists suggest ‘threat to global health’ but AB InBev pledges positive impact

The tie-up between AB InBev and SABMiller could have consequences for public health, particularly in emerging markets such as Africa, say scientists writing in the BMJ. In response, AB InBev points...

Constellation Brands to pay $1bn to purchase Ballast Point Brewery

Constellation Brands has announced that it will purchase Ballast Point Brewery for $1bn.

Xi pub visit prompts newfound interest in British IPA

Images of China’s president enjoying a pint of British beer in an Oxfordshire pub alongside Prime Minister David Cameron have sparked a Far East “frenzy” for real ale.

Dateline Southeast Asia

Thailand mulls action to curb extravagant soft drink promotions

Thailand’s government is considering measures to regulate the advertising of soft drinks, including green tea, which it says is behind the country’s soaring sugar consumption. 

Entrepreneur to bring hot canned beverage to the US

After years of popularity in Japan, an entrepreneur is bringing hot canned coffee to the US.

‘A new distribution mechanism for craft beer:’ Pico lets beer fans recreate their favorite brands at home

A new device has been created that will allow people to brew their own craft brews at home.

Gulfood Manufacturing 2015, Dubai

Tate & Lyle launch Middle Eastern recipes with a healthier twist

Tate & Lyle launched a menu of Middle Eastern recipes with a healthier twist at Gulfood Manufacturing, in Dubai last week (October 27–29) to tackle the growing number of consumers...

Spotlight on Asia: What to watch in bottled water

Asia Pacific gulps up bottled water market share

Asia Pacific continues show strong growth in the bottled water market: taking an increasing share of global volumes.  

Global Bottled Water Congress, Lisbon

‘Our consumers are too poor to buy cheap things.’ AJE’s strategy for success in emerging markets

Brands often fall into the trap of thinking that consumers in emerging markets only want cheap, generic products. But these consumers are just as savvy as those in developed markets...


PepsiCo science chief: Food industry must innovate in grains to feed growing population

The baking and snacks industry must explore innovations in grains to meet the challenges of a growing population, according to PepsiCo's global R&D head.

Gulfood Manufacturing 2015, Dubai

PepsiCo, Mars, Mondelēz and Fonterra throw spotlight on Middle East

PepsiCo, Mars, Mondelēz and Fonterra will focus their efforts on the Middle East at Gulfood Manufacturing in Dubai next week (October 27-29) with two conferences entitled Next Generation Manufacturing and...

A global beer shake-up: AB InBev and SABMiller deal

AB InBev CEO Carlos Brito has championed the tie-up with SABMiller as the creation of ‘the first truly global beer company.’ But where are the regions to watch: and where...

Gulfood Manufacturing 2015, Dubai

Kliklok top load cartoning equipment for tea expands in the Middle East

Kliklok International will showcase its top load cartoning equipment in partnership with KayDee Solutions at Gulfood Manufacturing 2015 in Dubai this month (October 27 –29).

AB InBev deal set to change region’s beer landscape

With the deal to create the world’s biggest brewer agreed in principle, the Chinese and Australasian beer landscapes are destined to change, say analysts.

Pack Expo 2015

Consumer trends changing the world of packaging

Consumer trends are actively changing how food items are packaged, according to a report released at this year’s Pack Expo Las Vegas and Pharma Expo 2015.

Official: Pepsi will launch a smartphone in China

Pepsi China will enter the mobile phone business, ending 24 hours of frenzied and incredulous speculation by technology web sites, some of which suspected the move was an elaborate hoax.

AB InBev makes bid for SABMiller; reveals two prior rejected offers

Anheuser-Busch InBev has made an offer to SAB Miller, valuing the company at around $103.6bn / £68bn, it announced this morning.  It says the combination of the two companies can...

A post-workout brew: Crafting a protein-packed beer for the fitness crowd

Supplemental Brewing has launched a protein-infused beer for athletes "who don’t want their workouts to get in the way of their weekend."

Entrepreneur looks to add beer syrup to the craft cocktail lexicon

Craft beer is a versatile drink, with flavors spanning from light and fruity to dark and ashy. Kentucky native Russ Meredith has taken versatility a step further, concocting a way...

ASA ruling

Weetabix ‘proper breakfast’ ad doesn’t infer health benefit, says UK watchdog

The UK’s Advertising Standards Authority (ASA) has rejected a complaint that a Weetabix ‘proper breakfast’ advert implied the product was good for overall health.

Nescafé and Google in virtual reality coffee experience: ‘People feel as if they are right there in the plantation’

Transparency on sustainability needs to go beyond data on packaging if it is to really engage consumers, says Nescafé, as it partners with Google to launch a virtual reality coffee...

Crown to open second beverage can line in Turkey

Crown Holdings is planning to open a second beverage can line at its plant in Osmaniye, Turkey, with operations expected to begin in the first quarter of 2017.

Heineken launches joint venture in Ivory Coast with $172m brewery

Heineken has announced a joint venture in Ivory Coast to produce and market beer in the country, under the name Brassivoire. The foundation stone for a $172m beer production site...

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