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Trends > Emerging Markets

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Emerging Markets

Established markets still generate high profits for firms selling everything from soda to spirits, wine and beer to filling lines. But Latin America, China, Southeast Asia, the Middle East and Africa plus Eastern Europe and Russia are driving global growth. Track major players' moves in these markets - from Coke to Krones and Heineken.

Dairy packaging major increases production in Punjab

A border town in Punjab has played host to the opening of a Rs1bn (US$14.9m) fully-integrated aseptic beverage manufacturing facility. 

Naturally technicolored beverages will emerge as next big trend, Mintel predicts

Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience. 

Vero Water targets restaurant diners, offering affordable premium bottled water

Vero Water believes it can make ordering premium bottled water at a restaurant as common place as ordering tap water through its in-house water filtration and bottling technology. 

Danone+WhiteWave reaction

Frost & Sullivan: ‘More dairy companies will expand into the dairy alternative category to offset flat liquid milk sales’

More dairy companies will look to expand into the dairy alternative category to offset flat liquid milk sales and take advantage of the +15% compound annual growth rate witnessed by...

Diageo delves into non-alcoholic spirits with Seedlip investment

Diageo-funded Distill Ventures has confirmed its investment in Seedlip, a distilled non-alcoholic spirit brand located in the UK. 

Coconut Beach competes on quality and price with ¢99 coconut water

Coconut Beach is aiming to break down the perception that coconut-based beverages have to retail at a higher price point by selling products across its entire beverage line for $0.99. 

Asi Tea taps into yerba mate drinker market with ‘less bitter’ RTD tea

Founder of Asi Tea Company, Lou Thomann, describes tea brewed from the Yaupon tree as a “local version of mate” and believes it can capture an even broader consumer audience. ...

Singapore

C&C ties up third Asia-Pacific distribution deal in two months

C&C Group has announced yet another new distribution partnership to distribute more of its portfolio brands in Asia with the signing of an agreement with InterBev in Singapore, a subsidiary...

US consumers seek hydration over energy from RTD teas, Mintel analyst says

Roughly half of consumers wanted a tea that was healthy and hydrating compared to just 26% of consumers who wanted an energizing tea, when asked to create their ideal RTD...

Tickle Water brings unsweetened sparkling water for kids to market

Tickle Water has launched its unsweetened sparkling water in the US, responding to a need to "make water fun" for children.

C&C continues beer expansion in China with Tennent’s distribution deal

C&C Group has signed its fourth strategic partnership in recent months with a new distribution agreement with Vandergeeten to distribute its Tennent’s portfolio in China. 

URC Vietnam investigated for excess lead in soft drinks

Vietnam’s health ministry has blocked the sale of five containers of green tea and energy drinks manufactured by the local unit of a leading Philippines food and beverage firm, claiming...

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

What will global beverage consumption look like in 2021? Region by region data

Unprecedented growth for Asia beverage market

Asia’s beverage market will experience unprecedented growth, taking two-thirds of global incremental consumption by 2021, according to figures from Canadean.

Elopak enters Japanese market with Pure-Pak carton

Elopak has partnered with Nippon Paper Industries to launch its Pure-Pak carton in Japan.

Product strategy expert says palatinose's 'time has come'

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. ...

India

Regulator cracks down on illegal packaged drinking water manufacturers

India’s food regulator has directed state food safety officials to identify cases where packaged drinking water brands do not carry either the FSSAI or Bureau of Indian Standards’ certification marks,...

South Asia radius

Vimto returns to India as Nichols signs production deal with Iceberg

Vimto, an iconic global beverage brand, is due to make a comeback in India after its British manufacturer, Nichols Plc, agreed licensing terms with Delhi-based Iceberg foods.

Tennent’s beer to arrive in India through Mahou San Miguel partnership

C&C Group has signed a new partnership with Mahou India to brew and distribute selected Tennent’s beer lines in India.

Aussie winery finds success from ‘cellar door’ sales approach in China

Establishing cellar doors in China to provide a winery experience directly to consumers is proving a successful formula for a South Australian wine company.

Marina launches ‘SunStar’ in combidome carton bottle

SIG Combibloc: ‘Investments in Iran should start to prove easier in the future’

Investments in Iran should start to prove easier in the future, according to SIG Combibloc as it partners with Zarin Jam Marina to launch 21 varieties of its SunStar beverage...

Tea for three: Asia’s leading tea companies

Three out of the world’s five biggest tea companies are based in Asia, according to new market research by Technavio that predicts steady growth in the global market until at...

Joyride brings cold brew coffee by the keg to US offices and cafes

Joyride Coffee says it has one goal in mind: to make bad office coffee a thing of the past, by bringing cold brew coffee kegs with specialty coffee to offices...

Australia

Contrary to opinion, WA wines can break into China’s vast market

A common belief that Western Australian wine volumes are not big enough to make any significant inroads into the Chinese market is incorrect, and the state’s wineries are in fact...

Not Your Father’s Root Beer appeals to ‘whole new market’, founder says

Small Town Brewery has found success crafting distinct brews inspired by classic American flavors with Not Your Father’s Root Beer (NYFRB) and more recently, Not Your Father’s Ginger Ale, available...

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