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Trends > Emerging Markets

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Emerging Markets

Established markets still generate high profits for firms selling everything from soda to spirits, wine and beer to filling lines. But Latin America, China, Southeast Asia, the Middle East and Africa plus Eastern Europe and Russia are driving global growth. Track major players' moves in these markets - from Coke to Krones and Heineken.

MillerCoors promises ‘frictionless shopping experience’ with Amazon connected home technology

MillerCoors has launched 'Miller Lite On-Demand', that pledges to restock a consumer’s fridge with Miller Lite within the hour using connected home technology. 

Kombucha Brewers International aims to set standards for kombucha industry

Kombucha Brewers International (KBI) is working to connect the relatively small but burgeoning kombucha industry by providing common resources and testing standards. 

AB InBev to bring beer to Mars

AB InBev has announced ambitious plans to bring a “microgravity” beer to Mars, a mission that will likely take decades to accomplish.

Mighty Leaf Tea launches three-tier premium tea program to tap into US foodservice sector

Mighty Leaf Tea has tapped into the $2.3bn hot tea market in the US foodservice sector with the launch of three new lines of premium tea.  

'We've learned how much fun it is to embrace competition'

Former PepsiCo exec among angel investors helping Shaka Tea strategically expand

Since launching one year ago, ready-to-drink (RTD) brand Shaka Tea now has plans for targeted national expansion in the US after closing its first round of seed investment.

Energy drinks still largely unaffordable for most of the world with Egypt being largest untapped market

The market potential for value-priced energy drinks remains largely untapped in much of the world, according to a recent Euromonitor report. 

PepsiCo, Coke India secure minor victory as Tamil protests rage on

The world’s biggest softs drinks companies were given some respite this week from a furious protest against their products in Tamil Nadu when the state high court overturned a ban...

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Vegetable-based, fermented, and animal-based beverages are all rising players in the savory drinks category as consumers look for simpler, more convenient ways to achieve their nutrition goals.

Asia leads the way in global coffee growth

Three of the four fastest-rising retail coffee markets are in Asia, with global leader Indonesia having witnessed 19.6% growth over each of the last five years.

Dateline Southeast Asia

Win a boy band: Thailand’s drinks draw silly season gets under way

As temperatures begin soaring in Thailand, pulses will also start racing among soft drinks buyers tantalised by the big name prizes on offer once again this season, including cars and...

News in brief

Slingsby Gin gains recognition in China

Slingsby Navy Strength Gin distributed by Spirit of Harrogate has been recognized by the China Wine & Spirits Awards (CWSA) for Best Value 2017.

Molson Coors Canada and striking union workers reach benefits contract agreement

Molson Coors Canada and union workers at the Etobicoke, Ontario, Canada, facility reached a collective agreement on employee benefits after nearly seven weeks of protests. 

India

Pepsi and Coke ready for storm as Tamil Nadu’s boycott begins

Many grocery store owners, restaurant proprietors and refreshment vendors will stop selling drinks made by multinational brands in the south Indian state of Tamil Nadu from March 1—though shopkeepers have...

Baby water boom? This could be the next untapped market for firms in China’s infant nutrition space

There are “huge opportunities” for sales of baby water products to soar in China, with consumers extremely concerned about mixing infant formula with polluted tap water, analysts say.

News in brief

Tetra Pak and Lahore University sign dairy sector agreement

Tetra Pak Pakistan has joined forces with Lahore University of Management Sciences (LUMS) to sign a dairy sector agreement.

China

Australian team start studying grain in world’s biggest selling spirit

Research is underway to help Australian farmers better understand a key ingredient in baijiu, China’s national drink and the world’s top-selling spirit.

Coca-Cola HBC reports good growth led by Nigeria and Romania

Coca-Cola Hellenic Bottling Company (HBC), a bottler of The Coca-Cola Company, has reported its financial results for the full year ended 31, December 2016.

Dateline Southeast Asia

Tetra Pak to make packaging closures at new $26m East Asia plant

Prompted by a market that is showing signs of substantial growth, one of the world’s leading food packaging companies will invest US$25.6m to build a plant to manufacture packaging closures...

New 7UP campaign meant to boost and reposition struggling soda brand

Dr. Pepper Snapple Group-owned 7UP will focus on highlighting the carbonated soft drink as an essential staple for baking, cooking, and cocktails in its upcoming campaign.

Coca-Cola's focus on still beverage portfolio pays off in Q4, while soda sales slide

Coca-Cola's efforts in expanding its non-carbonated drinks portfolio have resulted in strong net revenue gains for still beverages across all major markets for Q4 and the full-year ending Dec. 31, 2016.

Ethnicity not found to affect GI beverage response in Asia

The glycaemic response (GR) to beverages does not vary depending on Asian ethnicity, with Chinese, Indian and Malay displaying similar responses, a first of its kind study has established.

Coffee pods driving global hot drinks market growth in developed countries: Euromonitor

Coffee pods will continue to be a major factor of global coffee growth especially in developed markets, such as North America and parts of Europe, which account for 90% of...

Brazilian dairy company Itambé expands its milkshake packaging line

Brazilian dairy company Itambé has expanded its milkshake packaging line with a fourth filling machine from SIG Combibloc.

Kosher wine popularity booms among non-kosher consumers, says Royal Wine Corp.

Kosher wine is a beverage trend that continues to grow in popularity, especially among mainstream consumers, because of its perceived higher-quality image due the exacting process the wine must go...

Diageo Scotch & whiskey global sales rebound from sluggish growth one year ago

Diageo reported a strong sales gain for the second half of 2016 due to rising global demand for Scotch and whiskey following increased marketing efforts in the US.

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