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Big Brands > Coca-Cola

COKE'S MONSTER MARRIAGE: CRACKING CHINA

‘Monster Energy can crack China with Coke’s help’: CEO Rodney Sacks

Monster Energy CEO Rodney Sacks insists the brand will be well-placed to crack the Chinese market using the distribution might of new shareholder The Coca-Cola Company.

COKE'S MONSTER MARRIAGE: WINNERS AND LOSERS

Coke’s Monster Marriage: The 5 Key Talking Points

As Coke inks a $2bn+ deal to buy a stake in Monster Energy, we explore the implications for energy drinks – and predict a harder fight for PepsiCo and Red Bull.

COKE'S MONSTER MARRIAGE: SPECIAL EDITION

Coke’s $2.15bn bite of Monster Energy: Soda giant’s ‘exclusive energy play’

Coke says that Monster Energy will become its ‘exclusive energy play’ after it finally moved to seal a significant 16.7% stake in the controversial beverage company.

Former Coca-Cola head joins Cavitus and opens US office

Doug Dichting, former VP at Del Monte Foods, The Coca-Cola Company and Schweppes Beverages has joined Cavitus as president and opened an office in Atlanta, Georgia.

GMCR 'hitting milestones' for 2015 Keurig Cold launch

Green Mountain Coffee Roasters CEO Brian Kelley insists the firm is on track for a fiscal 2015 launch of its cold carbonated soft drinks system and is working closely with...

INDUSTRY VOICES: Seth Hillstrom, American Beverage Consortium Managing Partner

‘We’re closer than ever to personalized beverage marketing!’ – eBev exec

As we gear up for eBev 2014 in Atlanta Georgia, the American Beverage Consortium’s Seth Hillstrom tells us that personalized beverage marketing is here to stay, but warns that getting...

'One swallow could make a digestive soda summer', Mintel Canada suggests

Over forty per cent of Canadian consumers would be interested in carbonated soft drinks such as Coca-Cola if they aided digestive health, according to Mintel.

‘Profits are sent to the corrupt West!’ Russian Communists push for Coke, Pepsi sanctions

Coca-Cola Hellenic says it's too early to comment after the Russian Communist Party called for sanctions on Coke and Pepsi, whose profits the party insists ‘are sent to the corrupt...

Dispelling the US diet soda dirge: Moody’s says Coke best-placed to profit

Moody’s Investor Service believes Coke is better placed than PepsiCo and Dr Pepper Snapple to ride out the US diet soda storm, due to its strong position in international markets...

Coca-Cola Company won’t ditch stevia in the UK

Sugar reduction campaigners have praised the Coca-Cola Company’s (CCC’s) refusal to drop the natural sweetener stevia in its Glaceau Vitaminwater in the UK, as it has done in the US....

Coke launches ‘Source Africa’ initiative to ensure ethical Kenyan tea production

Coke CEO Muhtar Kent insists Africa is the ‘most dynamic region in the world I can see right now’ as he unveils a further $5bn system investment there and ethical...

PURECIRCLE COMMENTS AFTER FACEBOOK FIRESTORM FORCES GLACEAU TO DITCH STEVIA

Vitaminwater style reformulations ‘always challenging’: Stevia supplier PureCircle

Coke stevia supplier PureCircle insists formulating beverages such as Vitaminwater is especially challenging but says hundreds of drinks have been successfully reworked with the zero-calorie sweetener.

Consumer uproar forces Coke to strip stevia out of Glaceau Vitaminwater

The Coca-Cola Company has ditched stevia as a sweetener for Glaceau Vitaminwater in the US and will revert to the original sweetening system – which used crystalline fructose and, in...

‘When you overdo it it’s an arms race!’ IRI Consulting warns of US food and beverage promo fever

IRI Consulting warns that US food and beverage manufacturers risk a significant impact on their profitability when they get sucked into unduly aggressive promotional cycles.

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Hoping for a VITHIT Stateside: Ireland’s No.1 health drink enters US

The founder of Ireland’s best-selling health drink VITHIT insists the brand can succeed in the UK where US vitamin waters have failed, and reveals plans to launch the drink in...

The energy drinks aisle lacks packaging guile: Why Coke's NOS can't catch Monster

PepsiCo and Coca-Cola energy drinks brands AMP, NOS and Full Throttle continue to lose ground on Red Bull and Monster despite a massive advertising spend – because of unappealing packaging…

Datalogic to supply packaging machine sensors for SMI Group

SMI Group has partnered with Datalogic to integrate its sensors in its bottling and packaging machines, which are delivered to F&B corporations including Carlsberg, Coca Cola, Danone, Heinz and Nestlè. ...

‘Coke's Mini Can Can!’ Muhtar Kent salutes small package 'romance'

The Coca-Cola Company CEO Muhtar Kent says the ‘romance of the smaller package’ is critical to building more romance around brands such as Coke in the US.

Vitamin enriched Coca-Cola anyone? Soda giant patents ‘vitamin-rich fermentates’

The Coca-Cola Company has patented what it says is a new method allowing it to naturally fortify beverages including colas with high vitamin levels using a single micro-organism.

‘Confusion and fear’ underpin beverage naturalness trend: Mintel

Confusion and fear of the unknown continue to drive interest in simplified product labels and natural ingredients, Mintel says.

PepsiCo, Heineken, Diageo trend up in 2013 global FMCG league but Tingyi steals show

PepsiCo, Heineken, Diageo and SAB Miller are all risers in the OC&C league table of Global Top 50 FMCG players in 2013, but China's Tingyi Holdings was the rising beverage...

News in brief

Cash for Ash: Coke offers Chinese workers 'environmental hardship allowance'

Coke is offering an 'environmental hardship allowance' to staff in China as it tries to attract and retain talent, the Times of India reports.

Insight

Turning tables: NGOs commend multinational for transparency in Myanmar

In a rare move, NGOs and rights experts commended Coca-Cola for a report it has submitted with the US State Department regarding its responsible business practices in Myanmar.