Sprite Chill: The drink that gets colder as you drink it

The drink uses a proprietary blend of cooling agents to deliver a ‘uniquely elevated sensory experience’.

The Coca-Cola Company’s R&D team went through several rounds of development and testing before landing on the optimal formulation with the right cooling intensity. The drink is designed to build the cooling sensation from the first sip to the last: using a similar technology to that in confectionery and baking.

Sprite Chill is flavored with a twist of cherry lime to the brand’s signature lemon-lime taste – marking a departure from the usual mint flavor used to deliver cooling sensations.

“Consumers today are looking for multisensorial beverage experiences, so we saw a unique opportunity to elevate the crisp, refreshing taste Sprite fans expect with a first-of-its-kind cooling sensation,” said Felicity Boucetla, Senior Director, Product Development for Sparkling Flavors. 

Sprite Chill and Sprite Chill Zero Sugar will be available in North America through July while supplies last. It will be accompanied by a creative campaign anchored around an icy blue and frosted cherry color palette and jagged iceberg-inspired graphics.

The brand has also partnered up with NBA star Trae Young, the Atlanta Hawks point guard nicknamed ‘Ice Trae’.

Sprite Chill is the latest in a series of LTO offerings, which are designed to keep interest and excitement around a brand which has been sold in the US since 1961. Past flavors include Sprite Winter Spiced Cranberry and Sprite Lymonade Legacy.

“When people think about Sprite, they think about cut-through refreshment,” said Kate Schaufelberger, Brand Director, Sprite. “With Sprite Chill, we’re doubling down on these signature intrinsics while continuing our legacy of strategic flavor innovation and quenching fans’ thirst for variety and the exclusive badge value associated with trying and sharing limited-time-only beverages and experiences.”