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Trends > Future Flavors

Future Flavors

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

Coca-Cola enters meal kit market with Chef’d partnership: ‘Beverages are an integral part of the meal occasion’

As consumers continue to seek new flavors and experiences, Coca-Cola is exploring the booming US meal kit market in a new partnership with Chef’d that offers co-branded meal kits with...

Andes Mountains ‘healing water’ WanKu to launch in the US

Founders of beverage startup WanKu are aiming to bring a local Ecuadorian herbal infusion drink - traditionally known as a 'healing water' - to the US in 2017.

Consumers interested in cold brew coffee in European retail: Mintel

Cold brew coffee has become popular in the US, but the segment is still emerging in European retail. But Mintel observes that the concept is attracting interest from consumers this...

IFT 2017

‘Consumers will not compromise on taste,’ says FlavorHealth

FlavorHealth has found that most consumers will pick an indulgent beverage over a better-for-you option when given the choice, even when they say trends like sugar reduction are among their...

Brewers’ pursuit of new beer flavors drives hop acreage growth in US

Hop acreage in the US Pacific Northwest (Idaho, Oregon, and Washington) is spreading; driven by brewers’ quest to develop new and novel beer flavors to satisfy consumers evolving tastes. 

World Tea Expo 2017

Omiberry to bring ‘five-flavor berry’ RTD tea to US market

Hyojongwon Corp. of South Korea has expanded its reach to the US where it will launch Omiberry RTD cold brew tea, made from the Schisandra Chinensis berry, later this year. ...

Healthy and handcrafted beverages add to appeal of fast casual dining

Fast casual restaurants are tapping into the increasingly time-crunched, yet health-focused schedule of consumers, by providing healthy, guilt-free beverage options while satisfying their desire for occasional indulgence. 

Innovations in flavor, packaging and design help Perrier ride bottled water boom

Sparkling waters are the fastest growing segment of the booming bottled water industry: and Perrier is seeing ‘tremendous growth’ - particularly in the unsweetened flavors segment - as consumers look...

Trend watching in tea & coffee: New varieties, artisanal products and functional attributes

The tea and coffee categories are evolving: particularly with the rise of a variety of RTD products that appeal to the all-important millennial consumer group. From functional products to new...

BeatBox Beverages shifts to more age-inclusive marketing and expands distribution of single-serve format

BeatBox Beverages has grown from $230,000 in revenue (over 14 months) to more than $2m in sales, helped by a $1m investment from entrepreneur Mark Cuban, which the company has...

Craft spirit growth outpaces craft beer with premium whiskey leading the way

Craft spirit growth is outpacing that of craft beer in the US, registering a CAGR of 13% and 6% respectively, with premiumization and on-premise alcohol sales being key trends driving...

Craft Brewers Conference 2017

Hopsteiner sees craft brewers’ thirst for new flavors balance with an economical mindset

Hopsteiner debuted new “experimental” hop varieties at the Craft Brewers Conference in Washington D.C., to answer craft brewers’ need for flavor innovation at an economical price point.

Somatik founder sees a not-too-distant day where cannabis coffee is mainstream

Somatik, a cannabis cold brew coffee company, has finished its accelerator program with Gateway Works and founder Chris Schroeder now hopes to move into the recreational cannabis space as the...

Britvic eyes up opportunities in ‘vibrant’ soft drinks category

British soft drinks producer Britvic says there are still ‘huge opportunities’ for growth within the soft drinks category: notably in low/no calorie drinks, personalized drinks, and the convenience channel. ...

Starbucks develops a barrel-aged coffee for Seattle Reserve Roastery

Starbucks has applied the oak barrel-aging technique typically reserved for whiskey to coffee at its Seattle Roastery.

Natural Products Expo West

Shatavari is rising star in herbal tea, although turmeric & matcha still reign supreme, Pukka exec says

After years of struggling to balance energy drinks and sleep aids, Americans are beginning to turn to adaptogens in herbal teas to help meet and “harmonize” their bodies’ needs, according...

Clean-label SweetSense developed during ‘critical time’ for beverage industry

Beverage development company Imbibe has launched SweetSense, a clean-label ingredient designed to optimize sweetness perception in beverages.

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far...

RTD tea: A ‘star performer’ with high growth trajectory predicted to continue

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011. And F&B market consultancy Zenith Global predicts this impressive growth is set to continue with...

Somerville Brewing Company spoons in Cap’n Crunch cereal into latest beer recipe

Somerville Brewing Company of Massachusetts is set to release its new Belgian-style ale featuring an unexpected ingredient: Cap’n Crunch Berries breakfast cereal. 

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Vegetable-based, fermented, and animal-based beverages are all rising players in the savory drinks category as consumers look for simpler, more convenient ways to achieve their nutrition goals.

True Citrus draws consumers to powdered beverage with flavor being the key

True Citrus credits its past years of accelerated business growth to its simple brand strategy rooted in taste and transparency.

ARYA Curcumin+ aims to be turmeric beverage with mainstream appeal

Since partnering with LA Libations, ARYA Curcumin+ has positioned itself as an affordably-priced luxury beverage aiming to solidify its mainstream consumer appeal. 

News in brief

Monster Energy Ultra Citron launches as low calorie energy drinks rise 32%

Coca-Cola European Partners (CCEP) has launched a new citrus flavor for sugar-free Monster Energy Ultra, seeing a 32% rise in sales of low calorie energy drinks and a shift in...

Manufacturers take purist approach as European demand for variety-specific juice increases

Similar to wine varietals, consumers are selecting premium juice based on the type of fruit used, particularly in apple juice, leading juice manufacturers to come out with variety-specific products. 

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