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Trends > Future Flavors

Future soft drinks flavors, beer, cider, wine and spirits: Givaudan, Sensient, WILD, Dohler, Coke, Pepsi

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

'CHERRY IS THE FLAVOR OF THE SUMMER': INSTANT.LY

Pepsi's new cherry-flavored brands top US ‘purchase intent’ chart

US consumer insights platform Instant.ly says its August survey measuring consumer intent to purchase recent soft drinks launches puts PepsiCo’s Gatorade Fierce Blue Cherry at the top of the chart....

NEW PRODUCT GALLERY: SIX HEINEKEN 2014 INNOVATIONS

‘We’re less afraid of failure!’ Heineken exec on UK innovation

Heineken UK marketing director Jacco van der Linden insists the company has changed its culture to be less afraid of failure and more realistic in its volume and value expectations...

'DON'T BE FOOLED BY THE LACK OF MILLENNIALS AT NAPA VALLEY TASTINGS,' RESEARCHERS WARN

‘Don’t miss the point with US millennials’, Wine Intelligence warns industry

Wine Intelligence believes the millennial impact on the current US wine market has been overstated but says only those firms that cater for their future buying habits will survive.

‘Everyone thinks they know Moonshine, but no-one’s tried it!’ Palmetto UK distributor

The UK supplier of one of the largest US moonshine brands Palmetto believes the corn-based spirit can thrive after he overcame regulatory hurdles to launch it on this side of...

Survata is 'democratizing' consumer insights, says CEO

Consumer insights are no longer a luxury only big brands can afford, says online survey expert

Until pretty recently, food marketers looking to test new product ideas, brand names or pack designs could look to friends, family, and colleagues for cheap - though notoriously unreliable -...

GMCR 'hitting milestones' for 2015 Keurig Cold launch

Green Mountain Coffee Roasters CEO Brian Kelley insists the firm is on track for a fiscal 2015 launch of its cold carbonated soft drinks system and is working closely with...

News in brief

Almond milk accounts for almost 70% of sales in plant-based beverage category, says WhiteWave Foods

Almond milk now accounts for almost 70% of sales in the US plant-based beverage category compared with 55% this time last year, says WhiteWave Foods.

26-SERVE SQUEEZABLE PACK WILL SHARE SAME FORMAT AS NESTEA PRODUCT

Nescafe's answer to Mio: Nestle USA beverage boss hails 'major market innovation'

Nestle USA is poised to launch a 26-serve Nescafe ‘to go’ liquid coffee concentrate that consumers can add to water to create RTD coffee on demand, along the same lines...

‘Coke didn’t treat Nestea like tea!’ Nestle Waters boss suggests soda giant had half-hearted approach

Nestle Waters USA CEO Tim Brown says he doesn’t think Coke ‘had a lot of heart’ for RTD tea brand Nestea in the US and suggests it blundered by treating...

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand...

Protein rich super smoothies with microalgae: Allma’s high hopes for chlorella

Microalgae supplier Allma tells BeverageDaily.com why it believes nutrient-rich ‘super algae’ chlorella has a big future in juices and smoothies as it inks a supply deal with Frulact.

Australia

Nothing bitter about craft beer’s rising popularity

The remarkable rise in popularity of craft beer in Australia might be driving mainstream brewery executives to the bottle, but for Glenn Cary, chief executive of the independent Balmain Brewing...

Comax Flavors agrees US local flavors trend 'challenges' big brands

Comax Flavors agrees that the trend in the US towards greater flavour differentiation and localization is challenging for big beverage brands as it launches a range targeting Hispanic, Asian and...

EDITOR'S COMMENT: JULY 2014

‘I ditched the Coca-Cola Life-style’: A millennial confession

Coca-Cola Enterprises (CCE) boss John Brock insists people in the UK think Coca-Cola Life tastes just like standard Coke ahead of its September launch, but is this lack of differentiation...

ANALYSTS WARN DR PEPPER NEEDS 'CATALYSTS' TO DRIVE TOP-LINE GROWTH

‘They all want the next Glaceau deal!’ Dr Pepper’s Larry Young loves young entrepreneurs but finds them expensive

Dr Pepper Snapple CEO Larry Young says he loves the young entrepreneurs who run his allied brands – these include Bai 5 and Vita Coco – but says the buyout...

Will Keurig Cold disrupt or disappoint?

Beverage Entrepreneurs Forum: Is mid-calorie cola a failed concept, why Keurig Cold may disappoint, and is ‘healthy’ in the eye of the beholder?

While beverage’s biggest guns have pumped some serious cash into developing ‘mid-calorie’ versions of their iconic brands (Dr Pepper TEN, Pepsi Next, Coca-Cola Life), not everyone is convinced they will...

Hoping for a VITHIT Stateside: Ireland’s No.1 health drink enters US

The founder of Ireland’s best-selling health drink VITHIT insists the brand can succeed in the UK where US vitamin waters have failed, and reveals plans to launch the drink in...

BEVERAGEDAILY BASEMENT TAPES: TYLER BALLIET, SECOND GLASS

'People don't throw chairs and break windows': Second Glass boss on starting US Wine Riots

Dubbed the 'Prince of Boston's Wine Revolution' by Stuff magazine, Second Glass founder Tyler Balliet tells us how to start a wine riot and his excitement about speaking at Wine...

Monster Energy launches energy-soda Assault on UK CSD mainstream

Monster Energy has launched two new drinks in the UK market via Coca-Cola Enterprises (CCE), with soda-energy blend Monster Assault seemingly pitched at more mainstream CSD drinkers.

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

Big Interview: Drazil Kids Tea founder Christine Wheeler

Kids’ tea could overtake 100% juice as healthy ‘gold standard’: Drazil founder

The CEO of Drazil Kids Tea thinks this unusually named (lizard spelled backwards!), ready-to-drink tea brand has what it takes to become the industry leader in the growing tea for...

Register for the Foodnavigator-USA beverages entrepreneurs forum on July 23

Can natural sweeteners pull diet soda out of its funk?

Is diet soda in the doldrums because shoppers are suspicious of aspartame, or because they are just bored of Diet Coke and Diet Pepsi? And will naturally-sweetened products such as...

Steve Hills, European contract manufacturing director, reveals ambitious six-year plan

‘Agile capital-light innovation’: PepsiCo Europe targets 600% growth in contract manufacturing

PepsiCo Europe says it plans to grow the size of its contract manufacturing business six-fold in as many years to accelerate food and beverage innovation and boost productivity.

Heineken USA boss: ‘We like to call the US the Silicon Valley of beer’

Heineken USA boss Dolf van den Brink says the brewer splits consumers into those who ‘live thoughtfully’ and ‘live legendary’ to understand beer-buying habits in an especially innovative market.

Consumers are tired of bars, says quinoa 'snack in a bottle' founder

NUWI ‘drinkable snacks’ pioneer on building a new category: Be patient, be persistent, and be flexible

While a scary percentage of new food & beverage brands end up quietly disappearing when their backers run out of cash, luck, or endurance, a small number succeed. But what...