SUBSCRIBE

Breaking News on Beverage Technology & Markets

Trends > Future Flavors

Future Flavors

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

Role Tea balances function with flavor to attract health conscious consumer (who still has a cheat day)

Recently-launched Role Tea strives to bring function without sacrificing taste in its ready-to-drink iced tea line by combining ingredients like turmeric and fruit juice.

Michigan craft brewery first to use 100-year-old barley in limited-edition lager

New Holland Brewing Co. will be Michigan’s first craft brewer to revive the use of Spartan barley, a relic grain that has just started sprouting up in the state after...

Dr Pepper Snapple to acquire Bai Brands for $1.7bn

Dr Pepper Snapple Group is to acquire Bai Brands, a US company known for its antioxidant-infused beverages, for $1.7bn. 

Feature: Virtual reality

How virtual reality is helping create today's beverages

Virtual reality can be a bit of fun for consumers: offering bonus content via a 3D experience. But behind the scenes in the F&B industry, it has important roles to...

Not just for cafes: Nitro coffee craze has great potential as at home experience

Nitro coffee  –  a craze that’s attracting consumers in US coffee shops – has the potential to grow in popularity as an at-home experience, thanks to the technology available in...

Bai Brands heralds ‘new generation of carbonation’ with Bai Black

Bai Brands has unveiled Bai Black, a line of carbonated beverages without sugar or artificial sweeteners.

Coca-Cola Ginger launches in Australia

Coca-Cola hopes its new ginger flavor will attract occasional and lapsed Coca-Cola drinkers back to the category. 

What's next for craft beer?

It’s a big question, so we put it to beer gurus from around the globe. Crowdfunding, a split between ‘mass craft’ and ‘true craft’, and the continued rise of premiumization...

‘Kindred spirits’: Not Your Father’s Root Beer and Jägermeister team up to show flavor compatibility

Small Town Brewery’s Not Your Father’s Root Beer (NYFRB) has partnered with botanical liquor brand Jägermeister to help promote sales of both companies during the holiday season, after seeing the...

News in brief

‘An element of surprise is paramount’: Craft gin subscription service spurns the high street

A new gin members club is delivering unique craft gin straight to consumers’ doors. 

Wine and cheese do go hand in hand, study says

The Center for Taste and Feeding Behavior in Dijon, France, conducted a scientific study using a new sensory evaluation method to identify how exactly eating cheese with wine impacted an...

Boardroom Spirits launches B, the first of many vegetable spirits in its periodic-table inspired line

Pennsylvania-based craft distillery, Boardroom Spirits, believes that beets can be the root of the future for US cocktail culture and has launched B, an eau de vie or as co-owner...

New product launches: September 2016

What’s hitting the shelves? Protein Nesquik; vegetable brandy; and Baileys pumpkin spice

In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with...

Is pumpkin beer passé? Craft brewers see squashed demand as the fall favorite fades

It seems that every craft brewer worth its salt has made a pumpkin beer to appease the masses during the autumn months, but declined sales in 2015 have led some...

Tea company eteaket turns to sea buckthorn for its latest innovative tea blend

Scottish tea company, eteaket, has launched a new tea blend in the UK made with sea buckthorn, which has been widely used in other food and beverage products as a...

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

The future of functional beverages will focus on products that use ingredients that provide function naturally, rather than on products that are fortified with nutrients, Ilana Orlofsky, marketing coordinator for...

Pepsi’s Stubborn Soda hits US shelves: heralding ‘the next generation of carbonated soft drinks’

PepsiCo’s craft soda line, Stubborn Soda, is launching on shelves across the US today.

BI Nutraceuticals foresees fiber and bitter drinks to be next trends in functional beverages

BI Nutraceuticals predicts that its fiber-rich and bitter-tasting ingredients will become as popular as protein currently is in beverage applications.

Naturally technicolored beverages will emerge as next big trend, Mintel predicts

Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience. 

Summer Fancy Food Show

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the ancient ingredients for their health benefits, unique flavor profiles and brilliant colors. 

Could Hawaiian māmaki be the new super leaf? Shaka Tea shakes things up with RTD tea line

Hawaii-based Shaka Tea aims to bring the taste and health benefits of the māmaki plant to the rest of the US with its line of shelf-stable RTD herbal tea.

North America alcohol sales stay afloat, as global alcohol consumption slowly sinks

Global alcoholic drink consumption declined 0.7% for the first time in over 10 years translating into a loss of roughly 450m gallons of alcoholic drinks sales since 2014, a new Euromonitor report revealed.

The rise of sophisticated soda: food pairings, craft creations, and alcohol alternatives

Sophisticated sodas offer an attractive alternative to alcoholic beverages: but the category also holds wider appeal, according to a report from Canadean.

DRY Sparkling coming in hot with launch of two limited edition summer flavors

DRY Sparkling is set to release its limited edition summer soda flavors: Serrano Pepper and Malali Watermelon this June with availability through August 2016. 

Should strawberry move over just yet? Pineberry flavored alcoholic drinks in the works

R&D company Comax Flavors has developed a pineberry flavor for alcoholic beverages that it hopes will become a mainstream flavor choice for consumers. 

Key Industry Events

 

Access all events listing

Our events, Shows & Conferences...