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Trends > Future Flavors

Future Flavors

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

Starbucks develops a barrel-aged coffee for Seattle Reserve Roastery

Starbucks has applied the oak barrel-aging technique typically reserved for whiskey to coffee at its Seattle Roastery.

Natural Products Expo West

Shatavari is rising star in herbal tea, although turmeric & matcha still reign supreme, Pukka exec says

After years of struggling to balance energy drinks and sleep aids, Americans are beginning to turn to adaptogens in herbal teas to help meet and “harmonize” their bodies’ needs, according...

Clean-label SweetSense developed during ‘critical time’ for beverage industry

Beverage development company Imbibe has launched SweetSense, a clean-label ingredient designed to optimize sweetness perception in beverages.

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far...

RTD tea: A ‘star performer’ with high growth trajectory predicted to continue

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011. And F&B market consultancy Zenith Global predicts this impressive growth is set to continue with...

Somerville Brewing Company spoons in Cap’n Crunch cereal into latest beer recipe

Somerville Brewing Company of Massachusetts is set to release its new Belgian-style ale featuring an unexpected ingredient: Cap’n Crunch Berries breakfast cereal. 

‘Bitter is better’ in growing fermented beverage market, Imbibe says

Vegetable-based, fermented, and animal-based beverages are all rising players in the savory drinks category as consumers look for simpler, more convenient ways to achieve their nutrition goals.

True Citrus draws consumers to powdered beverage with flavor being the key

True Citrus credits its past years of accelerated business growth to its simple brand strategy rooted in taste and transparency.

ARYA Curcumin+ aims to be turmeric beverage with mainstream appeal

Since partnering with LA Libations, ARYA Curcumin+ has positioned itself as an affordably-priced luxury beverage aiming to solidify its mainstream consumer appeal. 

News in brief

Monster Energy Ultra Citron launches as low calorie energy drinks rise 32%

Coca-Cola European Partners (CCEP) has launched a new citrus flavor for sugar-free Monster Energy Ultra, seeing a 32% rise in sales of low calorie energy drinks and a shift in...

Manufacturers take purist approach as European demand for variety-specific juice increases

Similar to wine varietals, consumers are selecting premium juice based on the type of fruit used, particularly in apple juice, leading juice manufacturers to come out with variety-specific products. 

Blossom Water expects to be in full bloom in 2017 as demand for floral essence water grows

Within six years, the founders of Blossom Water, Trish and Steve Fortuna, have been able to take the floral essence beverage from their backyard garden to thousands of retail stores...

Guest article

Harnessing yeast’s natural biodiversity to help fuel innovation in craft brewing

Yeast, the humblest and most fundamental of beer ingredients, is back in the spotlight and ready to play a starring role in the new world of beer, write Zachari Turgeon...

AB InBev and Keurig announce R&D joint venture for in-home alcohol drink system

Anheuser-Busch InBev and Keurig Green Mountain are partnering to create an in-home alcohol drink system, covering a range of alcoholic beverages. 

Pernod Ricard announces ‘world’s first connected cocktail library’

Pernod Ricard has turned its attention to the rise of ‘hometainment’ - consumers turning to their homes for new social experiences alongside the concept of the smart home - and...

What will the top texture trends be in 2017?

In 2016 15% of new food products launched in Europe employed themes concerning texture combinations – often on well-established product types such as yoghurt. FoodNavigator looks at some of the...

Hop Pop: Hops-flavored craft soda has the ‘IPA aftertaste’ without the hangover

A team of Chicago-based t-shirt printers and part-time “soda enthusiasts” collaborated to make non-alcoholic Hop Pop, a hops-flavored soda that can function as a standalone craft beverage or as a...

Role Tea balances function with flavor to attract health conscious consumer (who still has a cheat day)

Recently-launched Role Tea strives to bring function without sacrificing taste in its ready-to-drink iced tea line by combining ingredients like turmeric and fruit juice.

Michigan craft brewery first to use 100-year-old barley in limited-edition lager

New Holland Brewing Co. will be Michigan’s first craft brewer to revive the use of Spartan barley, a relic grain that has just started sprouting up in the state after...

Dr Pepper Snapple to acquire Bai Brands for $1.7bn

Dr Pepper Snapple Group is to acquire Bai Brands, a US company known for its antioxidant-infused beverages, for $1.7bn. 

Feature: Virtual reality

How virtual reality is helping create today's beverages

Virtual reality can be a bit of fun for consumers: offering bonus content via a 3D experience. But behind the scenes in the F&B industry, it has important roles to...

Not just for cafes: Nitro coffee craze has great potential as at home experience

Nitro coffee  –  a craze that’s attracting consumers in US coffee shops – has the potential to grow in popularity as an at-home experience, thanks to the technology available in...

Bai Brands heralds ‘new generation of carbonation’ with Bai Black

Bai Brands has unveiled Bai Black, a line of carbonated beverages without sugar or artificial sweeteners.

Coca-Cola Ginger launches in Australia

Coca-Cola hopes its new ginger flavor will attract occasional and lapsed Coca-Cola drinkers back to the category. 

What's next for craft beer?

It’s a big question, so we put it to beer gurus from around the globe. Crowdfunding, a split between ‘mass craft’ and ‘true craft’, and the continued rise of premiumization...

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