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Trends > Future Flavors

Future Flavors

Future Flavors

Functionality, naturalness and sexy packaging is not enough. Flavor variation is vital to alcoholic and non-alcoholic beverage success. Tropical flavors are trending in soft drinks, vegetables are making juice inroads and savory style products are carving out a niche. Flavor houses like Givaudan, Sensient, WILD and Dohler are key players.

Boardroom Spirits launches B, the first of many vegetable spirits in its periodic-table inspired line

Pennsylvania-based craft distillery, Boardroom Spirits, believes that beets can be the root of the future for US cocktail culture and has launched B, an eau de vie or as co-owner...

New product launches: September 2016

What’s hitting the shelves? Protein Nesquik; vegetable brandy; and Baileys pumpkin spice

In the southern hemisphere Coca-Cola is heralding the first signs of spring with its ‘superfruity vavavoom’ (Glaceau fruitdropwater); while in the northern hemisphere, Baileys is embracing the autumnal months with...

Is pumpkin beer passé? Craft brewers see squashed demand as the fall favorite fades

It seems that every craft brewer worth its salt has made a pumpkin beer to appease the masses during the autumn months, but declined sales in 2015 have led some...

Tea company eteaket turns to sea buckthorn for its latest innovative tea blend

Scottish tea company, eteaket, has launched a new tea blend in the UK made with sea buckthorn, which has been widely used in other food and beverage products as a...

Carbonation 2.0: Cognitive health, botanicals, and alternative protein sources all drive functional beverage category

The future of functional beverages will focus on products that use ingredients that provide function naturally, rather than on products that are fortified with nutrients, Ilana Orlofsky, marketing coordinator for...

Pepsi’s Stubborn Soda hits US shelves: heralding ‘the next generation of carbonated soft drinks’

PepsiCo’s craft soda line, Stubborn Soda, is launching on shelves across the US today.

BI Nutraceuticals foresees fiber and bitter drinks to be next trends in functional beverages

BI Nutraceuticals predicts that its fiber-rich and bitter-tasting ingredients will become as popular as protein currently is in beverage applications.

Naturally technicolored beverages will emerge as next big trend, Mintel predicts

Technicolor product launches are an emerging trend among beverage startups and mainstream brands alike, serving as a legitimate marketing tool for reaching a digital audience. 

Summer Fancy Food Show

Numi Organic Tea rides rising wave of turmeric’s & matcha’s popularity

Matcha and turmeric continue to rise in popularity as consumers and manufacturers embrace the ancient ingredients for their health benefits, unique flavor profiles and brilliant colors. 

Could Hawaiian māmaki be the new super leaf? Shaka Tea shakes things up with RTD tea line

Hawaii-based Shaka Tea aims to bring the taste and health benefits of the māmaki plant to the rest of the US with its line of shelf-stable RTD herbal tea.

North America alcohol sales stay afloat, as global alcohol consumption slowly sinks

Global alcoholic drink consumption declined 0.7% for the first time in over 10 years translating into a loss of roughly 450m gallons of alcoholic drinks sales since 2014, a new Euromonitor report revealed.

The rise of sophisticated soda: food pairings, craft creations, and alcohol alternatives

Sophisticated sodas offer an attractive alternative to alcoholic beverages: but the category also holds wider appeal, according to a report from Canadean.

DRY Sparkling coming in hot with launch of two limited edition summer flavors

DRY Sparkling is set to release its limited edition summer soda flavors: Serrano Pepper and Malali Watermelon this June with availability through August 2016. 

Should strawberry move over just yet? Pineberry flavored alcoholic drinks in the works

R&D company Comax Flavors has developed a pineberry flavor for alcoholic beverages that it hopes will become a mainstream flavor choice for consumers. 

Meet the entrepreneurs: Caliente

‘Our product is quite polarizing – and therefore engages people more’: Chili-infused drink Caliente

The kick of chili may not be for everyone: but chili-infused beverages can offer a real alternative to boring or unhealthy soft drinks, says Swedish start-up Caliente. 

Flavor simplicity, functional ingredients & clean label: Imbibe on beverage trends

Consumer demands are trending towards simplicity and authenticity in flavors, packaging, and ingredients, according to Andy Dratt, executive vice president of Illinois-based Imbibe (a full-service beverage development company). 

From juice crawls to cocktail mixers: Could millennials become generation juice?

Juice can gain traction among Millennials for its portability, easy-to-understand origins and artisanal nature, says Fona International. 

Is cactus water worth the hype? Why tea company Steaz chose to use it for new infused drink

Cactus water is gaining traction in the plant-based water market, and US company Steaz has spotted an opportunity to blend cactus water with ready-to-drink tea in its new beverage line.

The root to success: Aussie brewer predicts expansion of alcoholic root beer movement

Alcoholic root beer is thriving in the US, and now an Australian brewery believes the beverage will prove to be the perfect fit for its own country.   

Craft beer keeps growing: US craft brewers report 13% rise in volume in 2015

Small and independent craft brewers now account for a 12% market share of the US beer industry by volume, according to the Brewers Association.  

Grapefruit, habanero, pumpkin, chocolate: Mintel sees explosion in US flavored beer innovations

The proportion of new flavored beer product launches has grown from 15% of total US beer launches in 2010, to 27% of launches in 2015, according to data from Mintel. 

‘For something to taste good, it doesn’t need to be sweet!’ Ugly water eyes up new opportunities for unsweet beverages

The founders of Ugly, an unsweet, fruit infused sparkling water brand, believe consumer palates will become less focused on sweet in the coming years. This can open up opportunities for...

Guest article

Craft may have come of age, but the risk of becoming clichéd remains strong

Craft has become ever more visible in both brand DNA and marketing. And while craft doesn’t appear to be going away any time soon - has its success reduced its potency,...

Highlights from the 2016 Beverage Innovation Summit: Suja's 'dog years', soda in a funk, and high pH water on fire

Want to know the size of the cold brew coffee prize, when Suja finally broke even, and what all the fuss is about over alkaline water? Check out the highlights of...

Non-alcoholic Mocktail plans for expansion after initial success

Mocktail Beverages will soon see its brand expand, having inked a deal with United Natural Foods, Inc., according to the company’s founder.

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