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Big Brands > Brown-Forman

Diageo, Brown-Forman & Pernod Ricard help launch new Alcohol Information Partnership

The Alcohol Information Partnership (AIP) has been launched in the UK this week. With Diageo, Brown-Forman and Pernod Ricard among its members, the group aims to ‘ensure the debate around...

‘Our efforts are far from over’: Responsible drinking alliance highlights 2015 progress

The International Alliance for Responsible Drinking – a group supported by global alcohol beverage companies including AB InBev, Heineken and Diageo – says ‘good progress’ has been made on a...

‘An important opportunity against a competitive backdrop’: 150th anniversary for Jack Daniel’s can draw in new consumers, says Brown-Forman

The Jack Daniel Distillery celebrates its 150th anniversary this year, and Brown-Forman sees the milestone as an opportunity to promote its flagship brand in a competitive market where craft is...

new product launches april 2016

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

From protein waters to bourbon brands, we take a look at some of the new products bounding into beverage aisles across the globe this month. 

News in brief

Brown-Forman completes Southern Comfort and Tuaca sale

Brown-Forman has completed the sale of the Southern Comfort and Tuaca trademarks to Sazerac.  

Best global beverage brands: Who joins Coca-Cola, Pepsi and Budweiser?

Coca-Cola has taken the #3 spot in Interbrand’s annual Best Global Brands Report, which identifies the most valuable brands across the world. Pepsi, Budweiser, and Nescafé also feature in the...


Brown-Forman starts construction of $50m Slane Distillery

The official ground breaking ceremony for Brown-Forman’s $50m Slane Distillery in Ireland took place today, representing its entry into distilling Irish whiskey. 

Top 5 most valuable worldwide whiskey brands

Top whiskeys are usually discussed as the top volume sellers, but Spiros Malandrakis, senior alcoholic drinks analyst for Euromonitor, says this sometimes skews the results away from good, recognizable brands.

Jack Daniel's varieties can attract new consumers - without cannibalizing parent brand, says Brown-Forman

Brown-Forman acknowledges increased competition in the American whiskey and flavored whiskey categories, but is determined Jack Daniel’s can power through the challenges.

Brown-Forman strong in US, but global economy leads to sales drop

Although net sales were up in the US, the rough global economy lead to a down quarter for liquor giant Brown-Forman.

Brown-Forman identifies ‘favorable dynamics’ which will boost business into 2016

The popularity of flavored whiskey, premium spirits, and strong demand for authentic American whiskey brands across the world will drive growth for Brown-Forman into 2016, the corporation predicts. 

Land of Fire and Honey...Jack Daniel’s fuels Brown-Forman

Jack Daniel’s Tennessee Fire could replicate the success of Tennessee Honey, Brown-Forman says, as it pushes the cinnamon-flavored whiskey out across the US. 

Brown-Forman CEO: ‘Mixability & premiumization’ potential gives US whiskey edge over Scotch

Brown-Forman boss Paul Varga insists that Scotch and vodka are less versatile than American whiskey, as the distiller of Jack Daniel’s and Southern Comfort revealed its Q3 fiscal 2015 results.


Caught in the headline headlights! Top 10 stories of 2014

As voted for by you the readers - effectively - and checked by us on Google Analytics, here are our Top 10 most read news stories of 2014 – from...

Brown-Forman seeks Jack Daniel’s Tennessee Fire not ‘flash in pan’ with US-wide launch

Brown-Forman will launch cinnamon-flavored bourbon Jack Daniels Tennessee Fire across the US in 2015 and says it is working hard to ensure such flavor line extensions aren’t simply a ‘flash...


Celebrating Beverage Brilliance! Personality of the Year 2014 open for entries

The global beverage sector is thriving - driven by dynamic and creative individuals around the world. But do you or a colleague have what it takes to be recognized by...


Cinnamon toast: Jack Daniel’s takes Tennessee Fire whiskey to further five US states

Brown-Forman will launch cinnamon-flavored whiskey Jack Daniel’s Tennessee Fire in a further five US states this October after successful trials this spring.

'Genius' Bacardi leads Gentleman Jack: Spirits rise for digital stars

Bacardi is unique among spirits brands as a ‘genius’ when it comes to harnessing digital, according to L2's Digital IQ Index, with its online presence a unique form of ‘competitive...

Tennessee Whiskey wars! Diageo attacks Brown-Forman ‘sleight of hand’

Diageo has hit back at Brown-Forman in an acrimonious dispute over the designation of ‘Tennessee Whiskey’ claiming its ‘Jack Daniel’s recipe law’ stifles innovation.


Social media ‘mobbing’ denting whiskey sales in US bars? Brown-Forman glosses Southern Comfort slide

Brown-Forman CEO Paul Varga says less affluent millennial drinkers may be shunning bars – where US whiskey brand Southern Comfort sales are falling – for social media ‘mobbing’ in the home.

EU spirits industry keen to tap ‘unfulfilled potential’ in Vietnam

spiritsEUROPE tells that the EU is keen to seal a free trade agreement (FTA) with Vietnam to help members including Diageo, Beam Inc. and Pernod Ricard open up a...


Capri Sun success alerts US brands to ‘untapped’ pouch potential

Capri Sun’s runaway success in North America for Kraft Foods is alerting other beverage brands to the potential stand-up pouches offer, while machine line speeds are increasing all the time....

Brown-Forman salutes Aussie taste for super-premium Gentleman Jack RTD

Brown-Forman CFO Donald Berg says he is encouraged by ‘nice consumer interest’ in the Australian launch of Gentleman Jack RTD, the first market where the spirits giant has rolled out...

Liquid profit: Coca-Cola Enterprises CEO tops US drinks rich list

As we await the latest Forbes league tables listing US executive pay, we look back at the 2012 list that saw Coca-Cola Enterprises CEO John Brock take the laurels as...

Jack Daniel’s Tennessee Honey halo: ‘US bourbon is hot', Brown-Forman

Brown-Forman’s US flavored whiskey revolution continues, with Jack Daniel’s Tennessee Honey sales nearly doubling in the firm’s fiscal year to date, as the firm hails a ‘hot’ US bourbon category....

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