SUBSCRIBE

Breaking News on Beverage Technology & Markets

Sectors > Energy & Sports

What will we be eating and drinking in 2016? From banana water to vodka that tastes like birthday cake

Elaine Watson caught up with Anton Angelich, group VP marketing at New York-based flavor house Virginia Dare, to get the lowdown on new flavor trends and product concepts, from rooibos-based tea...

Pre hypertension link to risk in young adults widens scope for grape seed extract, Polyphenolics says

High blood pressure has been called the silent killer, and a recent study indicates its effects may be more widespread than previously believed.  It creates a market opportunity for those...

Energy drinks up swimmer performance: Research

Moderate caffeine consumption may help athletes improve performance, finds research with swimmers.

This week Down Under

Powerade still winning in race for sports drink supremacy

Powerade still winning in race for sports drink supremacy

‘We would hate to have stupid money in the business!’ Beverage start-up Akuō on finding the right investor for the brand

The vision, values and wisdom of an investor are just as important as the money, says beverage start-up brand Akuō. And it believes it has found the perfect fit for...

Energizing Zest Tea charts high-octane growth

Many a tea lover has settled for coffee or an energy drink when desperate for an energy fix. But Zest Tea hopes to change that with its high-caffeine brewed teas. ...

Rumbling into the US: ‘Supershake’ maker Rumble looks to start small, grow big

Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.

'We switched from glass to aluminum cans, and the brand just exploded'

Hiball Energy brand worth $15-20m in retail sales, says CEO: ‘The market is finally catching up with us’

Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more...

Sugar tops UK food concerns

The amount of sugar in food is the top food concern for UK consumers, according to a Food Standards Agency survey.

Could beetroot juice help you exercise for longer?

Chronic consumption of beetroot juice may improve cardiovascular health and potentially delay the onset of fatigue in healthy people, says a new study.

News in brief

PepsiCo and Starbucks join forces in Latin American RTD coffee market

PepsiCo and Starbucks are partnering to distribute RTD coffee and energy drinks from Starbucks in Latin America, eyeing up a market worth $4bn and projected to grow by 22% over...

Beverage bites: News up to July 24, 2015

Heat threatens craft beer hops, Nestlé’s naked baristas, and more beverage bites

Several big beverage players released quarterly results this week, while hot weather was identified as a concern in hop growing regions. Meanwhile, Nestlé’s latest campaign features ‘actors wearing little more...

Breaking news: ‘We knew that if we could pull this off we could change hydration forever’

Oil and water do mix: FATwater launched by Bulletproof CEO for ‘extreme hydration’

FATwater, a beverage which fuses water with nanoparticles of oil, has been launched by Bulletproof Coffee creator Dave Asprey. 

Sugary drinks linked to type 2 diabetes regardless of obesity: Meta analysis

Sugary drinks may cause type 2 diabetes regardless of obesity – and artificially-sweetened drinks or fruit juice are not necessarily healthier alternatives, according to new research.

New product launches

What's hitting the shelves? A wine monster, pineapple vodka and more

Heineken, Nestlé, Beam Suntory and Diageo all have launches in our round up of beverages springing onto shelves across the globe. 

Ball’s bid for Rexam hits EU competition hurdle

Ball Corporation’s $6.6bn (£4.3bn) proposed deal for Rexam is to be investigated by the European Commission after the agency said it had concerns it may reduce competition in the beverage...

UK ketones firm contacted by pro cycling teams

Ketones get rough ride at Tour de France

The use of potentially performance enhancing ketones at the Tour de France cycling race has raised questions about their efficacy, legality and scale of usage.

France goes off-piste with caffeine, carnitine, creatine, lycopene law? EFSA safe caffeine limit halved

France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food...

Brain health drinks could be as big as energy drinks

Demand for psychoactive drinks for adults is exploding, following new research showing the cognitive health benefits of various natural products, a leading analyst has claimed.

Energy drink launches based on branded ingredient message

A new energy drink product has launched based on the science behind two branded ingredients, Cognizin citicoline from Kyowa Hakko, and PurEnergy, a caffeine/pterostilbine crystalline combination manufactured by ChromaDex.

Energy drinks ride out tough economic times

Different flavours, artificial caffeine alternatives and a place in everyday life give energy drinks the staying power to survive the recession, says a Canadean report.

Sales of energy shots slump as consumers reach for drinks instead

Sales of energy shots are slumping as their medicinal taste and less favorable position as a supplement drive consumers to reach for energy drinks, which many shoppers consider safer, according...

Lawyer: EU’s on-hold caffeine claims are usable

Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.

Forget extreme sports – it’s about extreme parenting! Energy drinks may market to millennials but parents’ consumption is on the rise

The pressures of raising children, juggling work and home life, and other daily responsibilities mean older millennials are increasingly turning to energy drinks, according to a report from Mintel. 

Emerging markets drive global health & wellness growth (but one size does not fit all)

38 ‘developed’ nations delivered 54% of functional food and supplement and other health & wellness (HW) product sales in 2014, but these same nations will account for only 14% of growth between now and 2019.

Key Industry Events