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Breaking News on Beverage Technology & Markets

Sectors > Energy & Sports

Frankfurt, November 28, 2016

Game on: New conference spills sports nutrition beans beyond 2017

The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?

'this hasn't been seen before'

Ketone esters boost endurance in elite athletes: Study

A ketone ester drink developed by an Oxford University start-up for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.”

It's time to put whey and casein back together, exec says

Cutting milk proteins apart has been all the rage in recent years. But Benoit Turpin of Milk Specialities Global said the market is now starting to come around to the...

Report calls for more measures to reduce energy drink consumption among children

A UK research group is calling for measures to curb excessive energy drinks consumption among children and young people: such as preventing sales to under 16s and banning marketing targeted...

Coca-Cola turns to baobab in new low calorie soft drink brand

Coca-Cola has launched a soft drink which counts baobab extract among its ingredients: a beverage that could be rolled out globally in the future. 

News in brief

Crown sets out 2020 sustainability goals

A new beverage can plant being built in Nichols, New York, will help support Crown Holdings’ progress in achieving its sustainability goals, says the company as it sets out its...

NutriBlade offers wheatgrass in a convenient ready-to-drink format that ‘actually tastes good’

Athletes and health conscious consumers who for years have endured the strong taste and off-putting texture of wheatgrass and the mess that comes with juicing it as a tradeoff for...

Energy drink concerns ‘nothing to do with sportspeople’, says frustrated ESSNA

The European Specialist Sports Nutrition Alliance (ESSNA) has called for a distinction to be made between the two blocked caffeine claims referring to endurance and a further two referring to...

EU caffeine claim ban

MEP caffeine vote 'disgraceful' victory of politics over science: Industry

Industry has lamented yesterday’s European Parliament plenary vote to block four caffeine claims, which otherwise seemed set to pass into EU law books after years of delay. 

Comment

Caffeine claim calamity should give nutrient profiles wings

The European Commission has started the first phase of its investigation into the need for nutrient profiles, with a report expected in spring 2017. Yet with the caffeine claim fiasco...

Commission asks: Can the EU go on without nutrient profiles?

The European Commission has started the first phase of its investigation into the need for nutrient profiles, which it hopes will settle the issue once and for all.

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

Closure affects 265 permanent and temporary employees

Aptar Group turns to its network of suppliers following blaze

A fire broke out at one of three production units belonging to Aptar Group at its facility in Annecy, France on Saturday (June 25).

Findings that teenagers drink sports drinks 'socially' prompts call for tighter regulation

About 90% of teenagers drink sports drinks for the 'nice taste' not the intended functional purpose, which is needlessly increasing their risk of obesity and tooth erosion, according to a...

Sports drinks sector unites to fight UK sugar tax

UK sports drink manufacturers have formed a lobby group to win exemption from the UK’s sugar tax – due to be levied in 2018.

MEPs vote to veto 4 caffeine health claims

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns...

UAE firms buy Power Horse stake

Two UAE-based investment firms have bought a significant stake in Austrian energy drink producer Power Horse, and plan to expand the business’s reach beyond its Middle Eastern stronghold. 

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane...

Leicester City signs sports supplements deal

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

EFSA panel concludes E 444 limit can be doubled

An EFSA re-evaluation of the safety data for sucrose acetate isobutyrate (E 444) as a food additive has doubled the acceptable daily intake limit (ADI).

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

The First Lady unveils the new Nutrition Facts Label with added sugars included

First Lady Michelle Obama unveiled the long-awaited new Nutrition Facts label as a “landmark achievement” that serves as a capstone to her dedicated efforts to improve the health of America’s...

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards...

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