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Sectors > Energy & Sports

Sports drinks sector unites to fight UK sugar tax

UK sports drink manufacturers have formed a lobby group to win exemption from the UK’s sugar tax – due to be levied in 2018.

MEPs vote to veto 4 caffeine health claims

The European Parliament’s Environment and Public Health Committee (ENVI) has adopted a last-minute motion that could see four controversial caffeine claims vetoed in a move the energy drink sector warns...

UAE firms buy Power Horse stake

Two UAE-based investment firms have bought a significant stake in Austrian energy drink producer Power Horse, and plan to expand the business’s reach beyond its Middle Eastern stronghold. 

Sector to grow 40% by 2020

The world’s unquenchable thirst for energy drinks

Global sales of energy drinks hit €38.2 billion last year and will be worth €53.4bn in 2020 according to Euromonitor International, even as regulatory winds blow ill beneath the sector's wings. 

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

‘There’s an opportunity to broaden the appeal of energy drinks’: Thailand’s Carabao on potential of UK market

Asian energy drink Carabao has launched in the UK, and while it admits it’s a competitive market, it still sees significant untapped potential beyond the niche categories of ‘lads, high-octane...

Leicester City signs sports supplements deal

Welsh firm Pro Athlete Supplementation (PAS) has signed a deal that makes it the exclusive sports supplements supplier to reigning English Premier League (EPL) champions Leicester City Football Club.

EFSA panel concludes E 444 limit can be doubled

An EFSA re-evaluation of the safety data for sucrose acetate isobutyrate (E 444) as a food additive has doubled the acceptable daily intake limit (ADI).

'Green Beans M Java Monster' canned

You’ve got fax: Monster mashed in EU trademark battle

Monster Energy Company has lost a trademark battle with the European Union Intellectual Property Office (EUIPO) for the wording ‘Green Beans’ following a three year argument over a lost fax.

The First Lady unveils the new Nutrition Facts Label with added sugars included

First Lady Michelle Obama unveiled the long-awaited new Nutrition Facts label as a “landmark achievement” that serves as a capstone to her dedicated efforts to improve the health of America’s...

ROAR Beverages CEO: ‘We’re not trying to be another Gatorade’

Looking to bridge the gap between sports and functional drinks, ROAR Beverages created a line of performance drinks using coconut water and packaged it with bold designs to cater towards...

Product strategy expert says palatinose's 'time has come'

As consumer knowledge about blood sugar level management builds, low-glycaemic sweetener Palatinose could be about to enjoy its day in the sun, according to author and marketing guru Julian Mellentin. ...

Saudi Arabia smacks energy drinks with new fines

Saudi Arabia has announced further restrictions on energy drinks, with fines to be levied against outlets serving the beverages, but the impact will be minimal, according to Euromonitor.

Coca-Cola CEO: ‘Our still business is performing well’

Coca-Cola is increasing focus on its non-carbonated product portfolio, and repackaging existing namesake sodas.

new product launches april 2016

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

From protein waters to bourbon brands, we take a look at some of the new products bounding into beverage aisles across the globe this month. 

PepsiCo reduces reliance on colas, focusing on ‘guilt-free’ beverages instead

PepsiCo believes a decreased reliance on colas and its increased portfolio of “guilt-free” products will put it ahead of competitors in 2016. 

‘The way to tackle obesity is…’ ICBA president on alternatives to sugar tax

The debate on how to tackle obesity has been thrown fully into the limelight following the announcement of a UK sugar tax on beverages. Jim Goetz, president of the International...

5-Hour Energy awarded $20 million in counterfeiting case

5-Hour Energy has settled its claims against most of the more than 70 defendants named in a high-profile, consolidated lawsuit concerning a nationwide counterfeit operation.

Sugar reduction now a 'key mindset' of consumers, survey shows

Reducing sugar intake has become a key concern amongst many European consumers, with a quarter of those surveyed now preferring low sugar food products, a 2,500-strong survey has found.

Dr Pepper Snapple increases investment in Bodyarmor

Dr Pepper Snapple Group has increased its equity investment in the makers of premium sports drink brand Bodyarmor.

How sweet is sweet? Valiber technology eyes up opportunities in era of personalization

Israeli start-up Valiber, which has developed technology that measures how sweet a drink is, sees huge opportunities in an era of personalization and health awareness. It aims to extend its...

News in brief

Mountain Dew launches Mtn Dew Black Label

No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.

Coca-Cola is ‘Relentless’ as it redesigns energy drink

Coca-Cola has redesigned its Relentless energy drink, launching an additional flavour called Passion Punch and a 4 x 500ml multi pack in the brand’s best-selling Origin flavour.

PepsiCo US management shake-up as Frito-Lay boss Greco leaves

PepsiCo has announced a senior management shake-up following the departure of Frito-Lay North America chief Tom Greco.

Special edition: Getting more from your milk

Whey permeate can help sports recovery drinks

Despite the current ‘war on sugar,’ carbohydrate energy is a consumer need in sports nutrition, backed up by the most recently EU-approved health claim related to carbohydrates and recovery from...

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