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Breaking News on Beverage Technology & Markets

News on functional drinks: hydration, diabetes, heart health, beauty beverages, brain drinks

Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

Sports Nutrition 2014 delivers business ammunition

It’s free, jammed full of sports nutrition sector insights – and it’s just days away: Sports Nutrition 2014 .

Nebraska Cultures joins rush to put probiotics into food with GRAS status on bacillus coagulans ingredient

Nebraska Cultures has joined the ranks of probiotics suppliers competing in the functional food realm with spore-forming bacterial ingredients with the announcement of GRAS status on its ProDura Bacillus coagulans ingredient....

The Protein Works builds its muscles with diverse portfolio

UK sports nutrition company The Protein Works says that it plans to capitalise on worldwide appeal for its brand over the next year.

Survata is 'democratizing' consumer insights, says CEO

Consumer insights are no longer a luxury only big brands can afford, says online survey expert

Until pretty recently, food marketers looking to test new product ideas, brand names or pack designs could look to friends, family, and colleagues for cheap - though notoriously unreliable -...

Powerful Yogurt preparing to launch high-protein Greek yogurt drink

Powerful Yogurt is preparing to launch a high-protein yogurt drink that it says harnesses continuing demand for both Greek yogurt and high-protein beverages.

News in brief

Almond milk accounts for almost 70% of sales in plant-based beverage category, says WhiteWave Foods

Almond milk now accounts for almost 70% of sales in the US plant-based beverage category compared with 55% this time last year, says WhiteWave Foods.

'One swallow could make a digestive soda summer', Mintel Canada suggests

Over forty per cent of Canadian consumers would be interested in carbonated soft drinks such as Coca-Cola if they aided digestive health, according to Mintel.

ENERGY GIANT RUMORED TO BE READYING LAUNCHES TO GRAB MORNING, AFTERNOON, EVENING CONSUMPTION

Monster Energy trademarks Ultra Sunrise: Taking on Mountain Dew Kickstart?

Monster Energy has filed a US trademark for the term Ultra Sunrise and one analyst predicts the name will be used for a CSD that will take on $150m brand...

Consumer uproar forces Coke to strip stevia out of Glaceau Vitaminwater

The Coca-Cola Company has ditched stevia as a sweetener for Glaceau Vitaminwater in the US and will revert to the original sweetening system – which used crystalline fructose and, in...

5-Hour Energy hits back at biochemist claims shot ‘unsupported by science’

5-Hour Energy has hit back at a sports science researcher who says there is ‘chasm’ between the claims made by America’s top-selling energy shot and the scientific evidence for its...

You’ll regret it in the morning: Review suggests alcohol-caffeine combo does not ‘mask’ intoxication

Mixing alcohol with energy drinks or other caffeinated beverages across different doses may not alter the awareness of intoxication as previously suggested, according to a meta-analysis.

DSM reads 'fini' in green tea and leaves it to Japanese

Dutch-Swiss ingredients giant DSM Nutritional Products (DNP) has called ‘time’ on Teavigo, a decade after launching the proprietary, weight management-focused green tea extract.

Protein rich super smoothies with microalgae: Allma’s high hopes for chlorella

Microalgae supplier Allma tells BeverageDaily.com why it believes nutrient-rich ‘super algae’ chlorella has a big future in juices and smoothies as it inks a supply deal with Frulact.

Think Drinks plans top-tier science for ‘first functional nootropic beverage’

US neurotech startup Think Drinks says it plans to conduct high-calibre peer-reviewed study to prove the benefits of what it claims is the world’s ‘first functional nootropic’ brain beverage.

Consumer research finds 'steady energy' resonates

‘Sustained energy’ not as powerful a message as we thought: Cargill

No matter how much or how little consumers understand the concept of “energy”, one thing’s for certain. They want more of it. 

Caffeine taken during training and even in small doses may boost sports performance: Researcher

Already one of the most widely-used stimulants in sport, recent research suggests there may be greater scope for caffeine to be used in a wider range of sports as well...

Hoping for a VITHIT Stateside: Ireland’s No.1 health drink enters US

The founder of Ireland’s best-selling health drink VITHIT insists the brand can succeed in the UK where US vitamin waters have failed, and reveals plans to launch the drink in...

Bella! EC backs beauty health claims; must be judged case-by-case

Beauty claims are permissible under the EU nutrition and health claim regulation (NHCR) a European Commission committee has said in what an analyst says is a “first blessing” the EC may have...

Vitamin enriched Coca-Cola anyone? Soda giant patents ‘vitamin-rich fermentates’

The Coca-Cola Company has patented what it says is a new method allowing it to naturally fortify beverages including colas with high vitamin levels using a single micro-organism.

FOCUS ON: FERMENTED FUNCTIONAL DRINKS

The Kvass of 2014? ‘Next generation’ fermented functional drinks show promise

Brands are increasingly using modern bio-technology to develop ‘next generation’ fermented functional beverages, researchers say, but they warn that many drinks still face challenges prior to possible commercialization.

Sparkling Ice, Monster and Lipton Tea: US C-Store winners in 2014

Bottled water, energy and iced tea are expected to win big in 2014 as C-store operators predict a ‘banner year’ in packaged beverages led by brands including Sparkling Ice, Monster...

FULL-SUGAR LEMONADE DRINKERS FELT MORE GUILTY THAN STEVIA PLACEBO GROUP

Sugar-sweetened soda drinkers feel more guilty after inadvertent 'bad' deeds

An intriguing French study suggests that students who drank sugary lemonade before completing a ‘guilt inducing’ task felt more guilty than peers who consumed a stevia-sweetened zero-calorie alternative.

‘We’re targeting anyone with a brain’: Brainwave insists cognitive health drink holds mass appeal

Brainwave Drinks insists it’s targeting anyone with a brain and says the drink will appeal to consumers as keen on maintaining a healthy mind as warding off Alzheimer’s or dementia....

Hormel & Virun help ease omega-3 F&B fortification headaches

Think you need to pop pills to get a decent dose of omega-3? Think again, say Hormel and Virun

While food & beverage manufacturers have been fortifying their wares with omega-3 fatty acids EPA + DHA for years, few have been able to include anywhere close to the efficacious...

Pure Gold Collagen shot slammed by UK advertising regulator for ‘implied beauty claim’

The most successful ‘beauty shot’ on the UK market Pure Gold Collagen has been rapped by the Advertising Standards Authority for making ‘implied beauty and appearance claims’.