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Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

‘Digestive health and tea are big markets; putting the two together just makes sense.’ Former Clipper Teas executives launch Daily Cultures

Tea offers a convenient and ‘everyday’ way to take probiotics, say two former Clipper Teas and Tropicana executives as they launch their Daily Cultures tea brand.

Canadian company claims its liposomal delivery massively boosts CBD bioavailability

Despite the regulatory haze that clouds the picture of hemp ingredients, innovation continues at an unrestrained pace. In the latest development, early stage company Lexaria says it has developed a...

‘The consumer has come a long way from vitamins and minerals’ HFactor launches hydrogen-rich water

Savvy consumers now look well beyond classic nutritional attributes such as vitamins and minerals, and are thirsty for functional beverages, says hydrogen-rich water HFactor.

‘We would hate to have stupid money in the business!’ Beverage start-up Akuō on finding the right investor for the brand

The vision, values and wisdom of an investor are just as important as the money, says beverage start-up brand Akuō. And it believes it has found the perfect fit for...

Energizing Zest Tea charts high-octane growth

Many a tea lover has settled for coffee or an energy drink when desperate for an energy fix. But Zest Tea hopes to change that with its high-caffeine brewed teas. ...

Rumbling into the US: ‘Supershake’ maker Rumble looks to start small, grow big

Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.

Breaking news: ‘We knew that if we could pull this off we could change hydration forever’

Oil and water do mix: FATwater launched by Bulletproof CEO for ‘extreme hydration’

FATwater, a beverage which fuses water with nanoparticles of oil, has been launched by Bulletproof Coffee creator Dave Asprey. 

UK ketones firm contacted by pro cycling teams

Ketones get rough ride at Tour de France

The use of potentially performance enhancing ketones at the Tour de France cycling race has raised questions about their efficacy, legality and scale of usage.

France goes off-piste with caffeine, carnitine, creatine, lycopene law? EFSA safe caffeine limit halved

France has proposed new legal daily limits for carnitine, creatine, lycopene and caffeine in supplements – the latter of which was half that defined as safe by the European Food...

Japan

KonaRed looks to Pacific neighbour for new coffee fruit market

Hawaiian antioxidant juice manufacturer KonaRed is moving into Japan with its nutritional supplements made from the American state’s indigenous coffee fruit.

Brain health drinks could be as big as energy drinks

Demand for psychoactive drinks for adults is exploding, following new research showing the cognitive health benefits of various natural products, a leading analyst has claimed.

Firm takes hit for customer’s online promotion: ‘If you benefit from it, you’re responsible for it’

Multi-level marketer Le-Vel Brands has been penalised by the UK’s Advertising Standards Authority (ASA) for the social media marketing of one of its promoter-come-customers.

Lawyer: EU’s on-hold caffeine claims are usable

Five caffeine health claims approved by the European Food Safety Authority (EFSA) but not yet EU-approved as industry, consumer and government stakeholders debate concerns, are in use anyway.

Emerging markets drive global health & wellness growth (but one size does not fit all)

38 ‘developed’ nations delivered 54% of functional food and supplement and other health & wellness (HW) product sales in 2014, but these same nations will account for only 14% of growth between now and 2019.

News in brief

BEUC calls for caffeine claim ban following EFSA opinion

With the European Food Safety Authority’s (EFSA) caffeine safety opinion finally published yesterday, the European Consumer Organisation (BEUC) has called now for the ‘obvious conclusions’ to be drawn....

ASA ruling

Healthy water slugged over claims abuse

Scotland-based supplement and infused water distributor Water for Health  (WFH) has been censored by the UK Advertising Standards Authority (ASA) for making non-authorised immunity and other claims for chlorella and other infusions...

Dispatches from Vitafoods, Geneva

Tree-mendous: NPD boom in plant waters, with 'natural' and 'no preservatives' leading health claims

Plant waters such as aloe, birch, artichoke, maple, cactus, and almond water are starting to challenge coconut water’s pedestal, with NPD in this emerging category booming, according to Innova Market...

Dispatches from Vitafoods, Geneva

The taste test: How do you make a probiotic drink taste good?

Probiotic fruit drinks face different challenges to their dairy counterparts - but both face the same requirement to taste good.

Wrong said reg: Claims too sexy for NHCR

‘Bloody marvellous?’ ASA pulls beetroot blood claims from Juice Garden

An online UK juice, smoothie and healthy food merchant has fallen foul of the UK Advertising Standards Authority (ASA) over blood cleansing and other claims for some of its juices.

Dispatches from Vitafoods Europe

It’s getting juicy in the functional beverage aisle: Juices see success with healthy and natural positioning

Functional beverages are now less about fortification, and more about honing in on the natural health benefits of their ingredients, according to Innova Market Insights.

Dispatches from Vitafoods, Geneva

Vitafoods 2015: Browsing the beverages

Vitafoods Europe - a global nutraceutical event - and Finished Products Europe are in full swing in Geneva this week. And beverages are well represented.

Coffee antioxidants: From bean to brew

Australian researchers have tracked the anti-radical and antioxidant properties of coffee from bean to brew.

Special edition: Authentic Tea Tastes

What’s next in tea? Functional claims, hot tea pods, and increased attention from Coca-Cola

Major soft drink players are turning their attention to tea as a focal point for innovation and volume growth, delegates at World Tea Expo will hear this week.

VitaminFIZZ seeks to emulate meteoric success of Sparkling ICE in enhanced waters market

VitaminFIZZ – a new zero-calorie enhanced sparkling water backed by former Red Bull executives and other beverage industry veterans – is now available in 1,400+ stores in the US nine...

Science agency affirms safety at 400 mg daily for adults

EFSA adopts caffeine opinion

The European Food Safety Authority (EFSA) has adopted its opinion on the safe consumption of caffeine with little change to its controversial draft after a heated debate period.

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