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Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

Entrepreneurs spy ‘root’ into sports & energy drink space

The first production of a new ginger-based sports energy drink is currently underway, after raising over £6,500 (€7515) in pre-orders through a Kickstarter crowd-funding campaign.

Ganeden receives non-GMO verification for its probiotic ingredient

Ganadean has announced that its GanedenBC30  probiotic ingredient has received Non-GMO Project Verification

Vitamin drink slugs double digit growth (without claims)

The EU should “quicken its step” and raise the upper limit of stevia that is permitted in soft drinks, says VitHit’s founder, Gary Lavin, whilst dismissing health claims as “unnecessary” when marketing a vitamin...

Protein boosts muscles but not cycling performance: Study

Protein supplementation during intensive cycle training increases muscle growth and improves heart rate, but does not have a measurable impact on performance, according to a study.

Mintel: 52% of UK sports and energy drink consumers would cut back or stop the habit if sugar tax is enacted

The upcoming UK sugar tax in 2018 is expected to have an adverse effect on volume sales of sports and energy drinks with 52% of consumers in the UK saying...

Sirco seeks fresh blood with EU claim-backed juice

Whether “ahead of its time” or just very niche, blood flow beverage brand Sirco is seeking to attract a broader consumer base, with the launch of of two new ‘easy to drink’ products....

OMEGAWATER uses encapsulation technology to deliver omega-3s in liquid form

OMEGAWATER, a health water product enhanced with omega 3s and eight vitamins, is planning to launch a line of beverage products across the UK.

Alkaline water brand could increase health benefits of milk powder

High-quality drinking water from Australia is being touted as a perfect companion product to help quench China’s thirst for “clean and green” infant milk powder.

Study reveals caffeine’s link to preventing memory problems

Researchers have uncovered a direct link between caffeine-binding receptors in the brain and age-related memory problems, suggesting that caffeine may help reverse memory deficits.

Arla increases focus on beverage market, eying up opportunity for milk-based drinks

Global dairy company Arla has announced it will triple its business in the beverage market, saying it can challenge the soft drinks market with healthier milk-based alternatives.

Chinese plant protein drinks grow as manufacturers look beyond soy

Manufacturers in China should be looking at moving past traditional soy-based drinks by incorporating multiple types of plant protein in functional beverages, says Mintel.

Germany overtakes US as top energy drink innovator

For the first time Germany has overtaken the US as the top energy drink innovator with the highest rates of new product development (NPD) in 2015, according to Mintel. 

News in brief

Thai functional beverage firm takes US$4m stake in coconut processor

Thailand functional beverages manufacturer Sappe has taken a 40% stake coconut processor Coconut Factory Co Ltd for US$4 million. 

The future of tea: From hangover cures to tea jellies, Tetley’s top five predictions

From teas enriched with medicines to programmable tea taps, the humble brew could see a dramatic evolution over the coming years, says Tetley. Even the concept of tea consumed as...

Energy drinks linked to cardiac events

A new study of a patient with cardiac arrhythmia and bloody vomit after drinking Monster energy drinks provides new evidence the high-caffeine beverages may cause cardiac problems.

KRā ‘fills a void’ in the sport drinks market, CEO and co-founder says

KRā, a 90-day-old sports drink company started by three business professionals in the Chicago area, says it is filling a void in the sports hydration market with its USDA Certified...

What’s hot in functional beverages? Omega-3s, prebiotics and probiotics

Interest in probiotics is skyrocketing and the friendly bugs are increasingly turning up in functional beverages. But what are the challenges of this delivery system and what are the solutions?

Balancing the binges: We Are Tea ‘everyday good’ range taps into Millennial trends

We Are Tea is the latest functional tea brand to tap into the Millenial generation's search for products that offset eating indulgences, according to an analyst. 

Frankfurt, November 28, 2016

Game on: New conference spills sports nutrition beans beyond 2017

The multi-billion euro sports nutrition sector is changing faster than you can say ‘millennial buy-in’, but is your firm abreast of the game-changing shifts that matter most?

'this hasn't been seen before'

Ketone esters boost endurance in elite athletes: Study

A ketone ester drink developed by an Oxford University start-up for the US Army has shown benefits to elite endurance athletes by unlocking “greater human metabolic potential.”

BI Nutraceuticals foresees fiber and bitter drinks to be next trends in functional beverages

BI Nutraceuticals predicts that its fiber-rich and bitter-tasting ingredients will become as popular as protein currently is in beverage applications.

Chia seed drinks tap into consumer movement ‘away from all things sugary’

Chia seed based drinks can disrupt the beverage market thanks to two key attributes: around 33% less sugar than fruit juice and an array of functional benefits, according to chia...

Uncle Matt’s probiotic waters further blur line between juice, water and functional beverages

Uncle Matt’s Organic expands its portfolio beyond juice with the launch of its fruit-infused, cold-pressed probiotic waters, which also continue to blur an already fuzzy line between juice, water and...

Guest article

Fads in focus: Coconut oil – panacea or artery clogger?

There is barely a food or beverage category that has not been invaded by coconut in some shape or form, says Euromonitor International contributing analyst, Simone Baroke. But is the world...

NutriBlade offers wheatgrass in a convenient ready-to-drink format that ‘actually tastes good’

Athletes and health conscious consumers who for years have endured the strong taste and off-putting texture of wheatgrass and the mess that comes with juicing it as a tradeoff for...

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