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Functional Beverages

Once upon a time, hydration was enough. Now people want functional hydration and more. From 'beauty beverages' with collagen to cinnamon extracts in soft drinks to tackle diabetes or Omega-3s for heart health. Functional drinks are exciting, but regulators such as EFSA and the FDA keep a close eye on product safety and health claims.  

Kombucha Brewers International aims to set standards for kombucha industry

Kombucha Brewers International (KBI) is working to connect the relatively small but burgeoning kombucha industry by providing common resources and testing standards. 

Special Edition: Functional Foods

Storming growth for energy, water and tea in functional beverages

Functional beverages are set to boom with projected 8% annual growth, with energy drinks, waters and teas strong performers – but are consumers growing weary of gimmicks.

New product launches in the tea aisle

What’s hitting the shelves? Spotlight on tea

Tea: a category full of innovation with new flavors and formats hitting the shelves around the world. We take a look at some of the new products launched so far...

RTD tea: A ‘star performer’ with high growth trajectory predicted to continue

The global ready-to-drink tea market reached 37 billion liters in 2016: up 40% since 2011. And F&B market consultancy Zenith Global predicts this impressive growth is set to continue with...

Farmhouse Culture raises $6.5m in financing round led by Gen Mills 301 INC, unveils new sparkling probiotic line

A $6.5m funding round led by General Mills’ 301 INC arm will help Farmhouse Culture - which specializes in fresh organic sauerkraut, sauerkraut chips and fermented 'gut shots' – expand...

Probiotics in space testing is ready for lift off, says Yakult

Yakult is ready to begin carrying out tests on the consumption of probiotics in space, by undertaking experiments on astronauts on board the International Space Station (ISS).

AQUAhydrate targets 'everyday warriors' as premium pH segment continues to grow

Celebrity-backed AQUAhydrate has doubled its distribution over the past 18 months from around 30,000 to 60,000 outlets by appealing to a broad set of ‘everyday warriors’ it claims are seeking...

Whey out? Could cricket protein rival whey as a sports nutrition and functional drinks ingredient?

Crickets could become a functional protein ingredient to rival casein and whey in nutritional beverages and sports drinks, researchers suggest.

Plant sterol fortified soy milk shows inflammation benefits: Singapore study

Soy milk fortified with combination of plant sterols can alleviate lipid peroxidation and inflammation, a Singapore clinical trial has concluded.

The energy drinks market is maturing - and so should brands’ marketing strategies, says XYIENCE

The energy drinks market is maturing and so too is its consumer base, prompting the category to expand its marketing position to better appeal to a slightly older demographic.

ARYA Curcumin+ aims to be turmeric beverage with mainstream appeal

Since partnering with LA Libations, ARYA Curcumin+ has positioned itself as an affordably-priced luxury beverage aiming to solidify its mainstream consumer appeal. 

Polyphenols specialist Artemis rebrands core line, branches out into purple tea

Polyphenols specialist Artemis International is rebranding its core berry-based product line and is branching out into other dark-colored botanicals including a unique purple tea. The company is also starting to develop...

Cap winner? Reusable seals offer healthy beverage options

Cap-based nutrient delivery systems have been around for several years but have not won widespread uptake on-shelf. A reusable cap featured at the recent Health Ingredients Europe (HiE) trade show...

Tea sales climb steadily on product development, emergence of tea houses & innovative marketing

Ongoing development of ready-to-drink tea and growing awareness of the health benefits and cultural importance of tea continue to drive sales of the beverage in the US, but future growth...

What are the key trends of the Chinese beverage market in 2017?

Several market research firms have predicted key trends that might be observed in the Chinese beverage market this year, including natural and energy ingredients.

Dispatches from the #SNC16 congress in Frankfurt

Could energy drinks be cut out of the EU caffeine claim loop?

The European Specialist Sports Nutrition Alliance (ESSNA) is lobbying for two different solutions to the EU caffeine claim hold up, one of which could see use of the claims limited to...

Consumers willing to pay 75% more for known ingredients: Survey

Branding ingredients has a mixed record of success but a survey reveals worldwide demand for recognisable ingredients.

Consumers see smoothies as the best vehicle for health and functional benefit customization, says Imbibe

A recent roundup of seven smoothie trends identified by beverage innovation center, Imbibe, shows that consumers are prioritizing health and wellness but with their own personalized spin. 

Dateline Southeast Asia

Vietnamese consumers frugal with food but splash out on healthy drinks

As Vietnam’s 93m population grows in size and purchasing power, healthy soft drinks are becoming more attractive for food and beverage sector investors.

Applied Food Sciences fills gap in natural and functional beverage space with new soluble organic extracts

For beverage companies looking to stay purely organic, Applied Food Sciences (AFS) is introducing two organic, water-soluble extracts: PurGinger and Pur-C. 

Role Tea balances function with flavor to attract health conscious consumer (who still has a cheat day)

Recently-launched Role Tea strives to bring function without sacrificing taste in its ready-to-drink iced tea line by combining ingredients like turmeric and fruit juice.

Where there’s a will…iced coffee concept makes whey protein cool

Arla Foods Ingredients has developed an on-trend whey protein iced coffee concept that it is confident will be “on the market and available to consumers very soon”, but can it dispel...

PepsiCo acquires kombucha company KeVita

PepsiCo is to acquire KeVita, a North American company that produces fermented probiotic and kombucha beverages. 

Industry call: Maastricht Uni researchers hungry for satiety trial funding

Maastricht University researchers are seeking sponsors – preferably from a drink or shot maker – for a weight management trial exploring ‘intestinal brakes’ that has showed promising phase 1 results.

JAMA rejects cranberry for UTI; industry says Yale study infected with fault

The cranberry industry and academics have rubbished a cranberry-UTI study and accompanying commentary published in JAMA in the past week, saying the research is “misleading” and “suffering from fatal flaws.”...

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