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‘Young, free and flavored…’ A booming world beer category

Flavored or mixed beer is a booming US beer category tapping demand among younger drinkers – and strong global growth prospects are set to heighten competition among the big brewers. 

News in brief

Stellar year for US craft beer: $14.3bn sales in 2013

US craft brewers grew their domestic market share to 7.8% of total beer volumes in 2013 as the Brewers Association insists drinkers are increasingly keen on fuller flavored local brews.

analyst notes 'Authenticity' aspect to beat away bud light competition

Heineken’s Lager Margarita...A Bud Light Rita beater?

Heineken will launch lager margaritas in the US from April as it bids to replicate the success of Anheuser Busch InBev’s Bud Light Ritas line.

Monster Energy Zero Ultra tops IRI’s 2014 NPD ‘pacesetters’ list

Monster Energy Ultra topped the IRI beverage league table for the best-selling newcomers in C-stores in 2013, while Red Bull Total Zero and Bud Light Lime Lime-A-Rita also starred.

‘Ho, ho, ho and a bottle of rum-flavored beer!’ from AB InBev

Anheuser-Busch InBev believes its Cubanisto beer flavored with rum will prove a hit with ‘tech savvy trend setters’ in the UK as sales of the spirit soar.

AB InBev keen to steal larger ‘share of throat’ from wine and liquor

Anheuser-Busch InBev (AB InBev) says its keen to capture a larger ‘share of throat’ from wine, hard liquor and other drinks by creating new consumption occasions for beer.

News in brief

Trophy packaging: Budweiser launches special edition World Cup bottle

Budweiser is launching a limited edition ‘trophy’ aluminum bottle in 40 countries worldwide this year in honor of the 2014 World Cup in Brazil.

Alcoa’s partnership is ‘cool twist’

Alcoa has partnered with Bud Light to launch a 16-ounce reclosable aluminium bottle.

AB InBev and Miller Coors adopt award-winning beer bottle carton

Graphic Packaging says its award-winning Tite-Pak paperboard beer bottle carton continues to gain market traction in the US after Miller Coors and AB InBev launched it in Q4 2013.

AB InBev splashes $5.8bn cash on Cass, buys South Korea’s No.1 brewer

Anheuser-Busch InBev will pay $5.8bn for South Korea’s largest beer player Oriental Brewery and says the deal provides a platform to export brands including Cass more widely.

AB INBEV BRAND EXTENDS DISTRIBUTION NATIONWIDE

Stella Artois Cidre draws US white wine drinkers

Stella Artois Cidre is poised for a US-wide launch after its introduction in 26 states last year, and the AB InBev brand claims white wine drinkers are flocking to the brand.

FEDERAL CARTEL OFFICE INVESTIGATION INTO OTHER BREWERS CONTINUES

Warsteiner shares €106m fine for German beer cartel, AB InBev escapes

Germany’s Federal Cartel Office is set to fine five of the nation's brewers including Warsteiner €106m for fixing beer prices from 2006-2008 but whistleblower AB InBev has escaped punishment.

Corona Light on tap can beat ‘tiny little’ craft beer brands: Constellation Brands

Constellation Brands expects ‘great things’ after launching Corona Light on tap and is confident it can boost draft sales to 10% of its business while beating craft beers on premise...

Cider sparkles, Champagne lacks lustre? UK winners and losers in 2014

Cider’s upward UK trajectory will continue in 2014 but Champagne’s struggles against rivals including Prosecco, Cava and even English sparkling wines could continue, according to Mintel.

CONSTELLATION BRANDS SLAMS 'VEXATIOUS' LITIGATION OVER UNTENABLE CLAIMS

Angry US beer drinkers allege AB InBev ‘puppet’ Constellation misled court on price hikes

Constellation Brands misled a Federal court by arguing that it would not co-ordinate beer prices rises to follow AB InBev after the Grupo Modelo takeover and then doing so, nine...

Bottler buys Sidel Matrix hotfill for Gatorade

CCU Chile, which works with Heineken, Anheuser-Busch InBev, PepsiCo and Dr Pepper Snapple Group, has installed a Sidel Matrix hotfill system to produce Gatorade sports’ drinks.

DIGITAL DISPATCHES FROM E-BEV 2013, OCTOBER 23-25, DENVER

Anheuser-Busch: Facebook beats any US broadcast network for consumer reach

Anheuser-Busch says Facebook now beats any US broadcast network in terms of consumer reach when marketing brands such as Budweiser and Bud Light, with one key driver rapid smartphone uptake.

BUT CONSUMER EDGE INSIGHT SURVEY SHOWS CHALLENGES FOR BEER

The Bud Light Lime-a-Rita effect: Fruit-flavored beers woo women

The US beer market is losing ground to spirits and wine among its core consumer groups but fruit-flavored brands such as AB InBev’s Bud Light Lime-a-Rita are attracting new female...

AB InBev sees ‘silver lining’ with Budweiser in bleak Russian market

AB InBev CEO Carlos Brito admits the firm is suffering in Central and Eastern Europe because of an historic focus on high volume, value brands, but notes strong growth for...

REUTERS ARTICLE GIVES NEW LIFE TO RUMORS OF POSSIBLE TIE-UP

Could soft drinks scupper potential $100bn AB InBev deal for SAB Miller?

SAB Miller’s association with Coca-Cola and AB InBev’s tie-up with PepsiCo in Latin America is one hurdle that could halt a mega merger between the world’s two biggest brewers, analysts...

ANHEUSER-BUSCH hits back, SLAMS 'FRIVOLOUS SUIT'

‘US Beck’s ain’t brewed in Germany!’ Angry man sues AB InBev for millions

A US man is suing AB InBev for millions of dollars for allegedly deceiving consumers into thinking that Beck’s beer sold in the States is still brewed in Germany, although...

Constellation Brands salutes 'successful, seamless' Modelo beer transition

Constellation Brands has heralded the handover of Grupo Modelo’s former US beer business as “successful and seamless”, following a second quarter net beer sales increase of more than 3%....

Dispatches from pack Expo

Intelligrated: Automation explosion due to high labour costs

High health care costs, a lack of interest in repetitive manual labour and rising worker wages has led to an explosion of automated machinery, according to Intelligrated.

Monell research bursts the bubble on carbonated drink perception

The characteristic bubbles of a carbonated beverage are not necessary to experience the sensory ‘bite’ of the drinks, according to new research from Monell.

'One is decidedly tipsy': 12 Top Tipples to toast Royal baby George Alexander Louis

The British Royal Family enjoy a variety of alcoholic drinks as our exclusive infographic shows. But does the Queen like kicking back with a pint of Boddingtons after a hard...