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Big Brands > PepsiCo

PepsiCo acquires kombucha company KeVita

PepsiCo is to acquire KeVita, a North American company that produces fermented probiotic and kombucha beverages. 

South Asia radius

Beverage industry licks wounds after regulatory and GST notifications

The Indian food regulator has amended the national food regulations to include a definition for carbonated fruit beverages, much to the disappointment of beverage makers, who are still reeling at...

PepsiCo & TB Alliance partner to improve tuberculosis drug taste

PepsiCo and TB Alliance are partnering to improve the bitter and unpleasant taste of today’s tuberculosis (TB) treatments - important in the treatment of children.

Cargill believes it has passed stevia taste test just in time for new nutrition labels

Consumer research leads Cargill to believe that it has finally rounded the stevia taste bend, just in time for the revamp of nutrition labeling phases in over the next several...

PepsiCo sets sugar reduction targets

By 2025, at least two-thirds of PepsiCo’s beverages will have 100 calories or fewer from added sugar per 12oz serving, according to targets announced by the company today. 

PepsiCo: ‘There is nothing misleading about Naked Juice’

A lawsuit alleges that PepsiCo “misleadingly markets Naked Juice as predominantly containing high-value ingredients such as acai berry and kale, when the predominant ingredient is usually cheap, nutrient-poor apple juice.”...

Best global brands: Which beverages make the 2016 list?

Coca-Cola takes third place in Interbrand’s 2016 Best Global Brands Report, but which other beverage brands make the list?

Could a shot of orange juice boost brain power for men?

Scientists from PepsiCo and the University of Reading (UK) report that a single glass of flavonoid-rich orange juice may boost cognitive function, compared to placebo.

Warning labels on soft drinks may affect purchasing decisions of teens: study

Teens are more than 15% less likely to purchase soft drinks or other sugary beverages that have warning labels, according to a new study by researchers from the Center for...

Protein boosts muscles but not cycling performance: Study

Protein supplementation during intensive cycle training increases muscle growth and improves heart rate, but does not have a measurable impact on performance, according to a study.

New product launches: August 2016

What’s hitting the shelves? Jam & gin, drinking vinegar and hard iced tea

Our monthly round-up takes a look at some of the new products reaching aisles across the globe.

Uflex fights war on counterfeiting with 3D Nescafé tamper-proof seal

Uflex has created a ‘Seal of Authenticity’ tamper-proof 3D seal for Nescafé Classic manufactured by Nestlé India.

Pepsi’s Stubborn Soda hits US shelves: heralding ‘the next generation of carbonated soft drinks’

PepsiCo’s craft soda line, Stubborn Soda, is launching on shelves across the US today.

New product launches, June 2016

What’s hitting the shelves? Smirnoff fruit cider, Nespresso Cuban coffee, craft soda & energy water

Smirnoff has announced its entry into the growing fruit cider category, while Nespresso is launching the first Cuban coffee to be sold in the US for more than 50 years....

Diet Pepsi brings back aspartame with launch of Diet Pepsi Classic Sweetener Blend

Last year PepsiCo ditched aspartame from Diet Pepsi in the US, having seen it fall out of favor with some consumers. Now it has announced it will launch an aspartame-sweetened...

Aspartame-sweetened Diet Pepsi to return as 'classic' sub-brand

Old Diet Pepsi recipe to return in the fall as 'classic' sub-brand: A savvy move or is Pepsi rearranging deckchairs on the Titanic?

Aspartame, said PepsiCo in April 2015, “is the #1 reason why US consumers say they are drinking less diet cola, so we’re confident that with this change [to sucralose], consumers will come...

Veto motion tabled

MEPs brew final caffeine claims battle as approval beckons

A European Parliament motion to veto the Commission’s approval of four caffeine health claims could prove the final stumbling block on their long road to EU law books.

Analyst: ‘It may be too early to say Pepsi True is a flop, but it’s definitely not a success’

The 2014 launch of Pepsi True was a low-key affair, so the complete radio silence from the brand ever since could just reflect a desire to keep things that way....

new product launches april 2016

What’s hitting the shelves? Pepsi premium cola, organic Capri Sun and new Pimm’s cider

From protein waters to bourbon brands, we take a look at some of the new products bounding into beverage aisles across the globe this month. 

PepsiCo reduces reliance on colas, focusing on ‘guilt-free’ beverages instead

PepsiCo believes a decreased reliance on colas and its increased portfolio of “guilt-free” products will put it ahead of competitors in 2016. 

News in brief

Mountain Dew launches Mtn Dew Black Label

No puppy monkey baby this time. Mountain Dew's recent Black Label launch will appeal to a classier and more refined crowd, says the brand.

PepsiCo US management shake-up as Frito-Lay boss Greco leaves

PepsiCo has announced a senior management shake-up following the departure of Frito-Lay North America chief Tom Greco.

Taking on the big brands: Canadian organic sports drink prepares for US launch

Vancouver-based NorthStar Organic is preparing to enter the US sports drink market this year, according to the company’s president, Shahab Samimi.

PepsiCo rolls out ‘PepsiMoji’ campaign, as packaging gets more creative and personal

PepsiCo is expanding its ‘PepsiMoji’ campaign across more than 100 markets this year, championing the use of a ‘universal language system’ to engage with consumers worldwide. 

Soda companies rapped for allegedly targeting low and middle income countries

The soda industry has vigorously defended itself against claims it is “borrowing a page from the tobacco industry playbook” by trying to spread its products in low- and middle-income countries.

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