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Breaking News on Beverage Technology & Markets

Top Headlines

Effective digital marketing for beer brands: 5 top tips

Digital marketing brings myriad opportunities for brands to reach a wide audience: but communications need to be carefully tailored if they are to be effective. 

Some tips for effective digital marketing were shared at the International Beer Strategies Conference in Barcelona recently. Pic: ©iStock/Wavebreakmedia

Nestea scales up new brand identity with ‘less is more’ campaign

Nestea unveiled its new packaging and reformulated lines of RTD tea to US consumers earlier this year and has now launched its “Less is More” campaign.

Interpack 2017

Multivac signs MoU with Meyn Food Processing Technology and Cabinplant

Multivac has completed a strategic alliance (Memorandum of Understanding) with Meyn Food Processing Technology and Cabinplant to sell joint processing, filling, weighing and packaging technology.

Pro Mach acquires P.E. Labellers with plans to open more facilities

Pro Mach has acquired P.E. Labellers, which manufacturers self-adhesive, hot melt, cold glue, roll-fed and sleeve labeling technologies.

Key Industry Events