Diageo says Crown Royal Regal Apple has been the star of the show in its North American whiskey portfolio, helping attract new consumers to the category thanks to its versatility.
Rumble, a company that produces an all-natural “supershake” drink, is launching its brand in the US after ramping up business across Canada.
Back in 2011/12, nerves were getting very frayed at Hiball Energy, which was doing a steady trade in upmarket energy drinks in elegant glass bottles, but “losing more and more money”, recalls founder Todd Berardi. In May 2012 he switched to aluminum cans, and the brand “just exploded”.
Symbolic information on a food label can change the perception of a product – even when consumers are aware that this perception is false, write researchers.