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Sponsor Coca-Cola says FIFA World Cup ideals have been ‘tarnished;’ Budweiser says it expects ‘strong ethical standards’

Coca-Cola and Budweiser speak out in response to FIFA corruption scandal

Long-standing FIFA sponsors Coca-Cola and Budweiser have responded to the FIFA corruption scandal, with Coca-Cola concerned that the ideals of the event have been ‘tarnished.’

Beverage bites: news up to May 29, 2015

Suntory goes shopping, Lipton launches festival, and more beverage bites

This week PepsiCo's Indra Nooyi was ranked #15 on Forbes’ Most Powerful Women list; while research said teens are ditching beer in favour of energy drinks. Meanwhile, Lipton is preparing for a big birthday party… read on for more beverage bites. 

KeVita proposes 'Verified Non Alcoholic' logo to reassure shoppers kombucha is below legal alcohol limit

Tens of thousands of kombucha bottles were pulled from US shelves in 2010 after it emerged they exceeded the 0.5% legal alcohol limit, so you’d assume products on shelf today are all fully compliant, right? Wrong, claims KeVita, which is proposing an initiative designed to reassure shoppers they not getting...

Soft drinks’ brand values up, despite health concerns

Soft drinks firms have increased the value of their brands globally over the past year, despite consumer health concerns about sugar and artificial sweeteners, new figures suggest.

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