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PepsiCo's new Mountain Dew Kickstart flavors target ‘cross-cultural millennial males’

PepsiCo brand Mountain Dew Kickstart tells us its two new flavor lines with higher juice content, coconut water and slightly less caffeine are targeted at a core ‘cross cultural millennial male’ consumer.

dew kickstart
BEVERAGE BITES: 19/01/15-23/01/15

Refresco Gerber under hammer for $1.7bn, Coke splashes cash on London Eye

Here’s what made the headlines during the working week commencing Monday January 19 2015, in our new section Beverage Bites, which brings you the best bite-sized beverage news.

Chinese rain strikes sales but SAB Miller predicts return to 'normal state of play'

SAB Miller says the knock-on effects China’s wet summer continued to hold back the group’s performance in Q3 2014, but tells BeverageDaily.com it is confident the market will bounce back, while its pending JV in Africa will enlarge its soft drinks platform.

‘Our RTD tea will taste of tea. Not sugar. Not malic acid!’ Ex-Coke exec says it’s time for Tg…

Former Coca-Cola executive Sophia Nadur insists the UK market is ready for her low calorie whole leaf RTD tea brand Tg, which she says is markedly different from what she dubs 'tea-flavored sodas'.

'Honey - they're drunk, the kids!' Study links TV alcohol ads to hazardous underage drinking

A new US study has linked viewing and liking alcohol advertising on TV with the onset of drinking, binge drinking and hazardous drinking among underage youths.

Suja Juice predicts revenues of $70-80m in 2015 as super-premium juice category explodes

There is room for new players in the burgeoning super-premium juice category, but the barriers to entry are pretty high, says San Diego-based Suja Juice, which exploded onto the scene in 2012, generated revenues of $18m in 2013, $45m in 2014 and is forecasting $70-80m in 2015. 

Spotlight

Zen and the Art of Japanese Beverage Packaging...
ASK THE EXPERT: FOCUS ON JAPAN

Zen and the Art of Japanese Beverage Packaging...

As EP Resources reports on a changing Japanese beverage landscape marked by a C-store surge, report author...

Beauty and that beast of a beverage market…Bella Berry targets UK launch

Beauty and that beast of a beverage market…Bella Berry targets UK launch

London-based startup Bella Berry tells BeverageDaily.com that it is negotiating with buyers with a view to launching...

wine alcohol heart failure Harvard Medical School

A glass of wine a day keeps heart failure away? Researchers link moderate alcohol intake to reduced risk

Consuming up to seven drinks a week could lower the risk of developing heart failure, according to...

Coffee capsule maker sues Nestlé Nespresso for €150m
NESPRESSO 'CONFIDENT' IT HAS NOT INFRINGED PATENT

Coffee capsule maker sues Nestlé Nespresso for €150m

A manufacturer of third-party capsules designed to work on Nestlé’s Nespresso coffee machines today sued the firm for...

Heineken Ethiopia Africa brewery Walia Kilinto

Heineken inaugurates Ethiopia's biggest brewery

Heineken has officially inaugurated what it claims is Ethiopia’s biggest brewery. With a total capacity of 1.5m...

Counting Sheep Coffee valerian root decaffinated US Canada Coffee Fest

Coffee that helps you sleep?! 'This brand can explode,' says Counting Sheep Coffee

A Vancouver startup believes it’s on the brink of exploding into mainstream success with its 40 winks...