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‘Dr Pepper will always be a priority - I mean, it’s in the name!’ Group CEO says brand is fine despite decline

Dr Pepper Snapple CEO Larry Young insists Dr Pepper will always be a priority, despite the brand’s decline against growth of some of the group’s other beverages.

‘This is one step up the ladder of desperation to remain relevant’

Diet Pepsi reformulation: ‘Does making aspartame the bad guy solve diet soda’s problems? Probably not.’

While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the challenge facing big soda marketers, say branding experts.

Teaching the world about wine: Wine & Spirit Education Trust wins Queen’s Award as Chinese market grows

China’s thirst for wine and spirits is accompanied by a passion to learn more about products, according to the Wine & Spirit Education Trust (WSET).

KonaRed ends first year as public company with revenues, costs and losses all on rise

KonaRed, the Hawaii-based manufacturer of supplements and functional beverages, reported a 39% net sales rise for 2014.  Sales rose to $1.3 million.

Aspartame has been deemed safe by all major scientific and regulatory bodies

PepsiCo ditches aspartame from Diet Pepsi in US: ‘While decades of studies show aspartame is safe, we recognize that consumer demand is evolving’

While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S from August.

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