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Dispatches from Vitafoods, Geneva

Vitafoods 2015: Browsing the beverages

Vitafoods Europe - a global nutraceutical event - and Finished Products Europe are in full swing in Geneva this week. And beverages are well represented.

Nutritional drink marketing linked to music, sports & politics may be most effective, study reveals

Manufacturers of high-end juices, nutritional shakes and smoothies likely will get more bang from their advertising buck in marketing associated with music, sports, technology and politics, according to consumer research conducted by CivicScience.

Australia

Off the grog: Australian drinking now at a 50-year low

Australians are drinking less alcohol now than at any time in the last 50 years, according to official figures. 

Smurfit Kappa launches double head filling machine for bag-in-box liquids sensible to oxygen, such as wine

Smurfit Kappa has launched an automatic bag-in-box (BIB) filling machine, as an addition to an existing range, which includes the BIB 700 Evolutive and the BIB 700 SUP machines.

Coca-Cola and Danone take the lead on biobased packaging

Wageningen UR to launch public-private partnership on biobased food packaging

Wageningen UR is looking for companies to jointly launch a public-private partnership to answer questions about what consumers want in terms of biobased packaging of food products and how this can strengthen the position of a brand, citing Coca-Cola and Danone as examples.

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