Dr Pepper Snapple CEO Larry Young insists Dr Pepper will always be a priority, despite the brand’s decline against growth of some of the group’s other beverages.
While cynics might paraphrase PepsiCo’s move to axe aspartame from Diet Pepsi as ‘Pepsi replaces one very unpopular artificial sweetener with another slightly less unpopular artificial sweetener’, it highlights the challenge facing big soda marketers, say branding experts.
China’s thirst for wine and spirits is accompanied by a passion to learn more about products, according to the Wine & Spirit Education Trust (WSET).
KonaRed, the Hawaii-based manufacturer of supplements and functional beverages, reported a 39% net sales rise for 2014. Sales rose to $1.3 million.
While aspartame is safe, many US consumers don’t want it in their cola, said PepsiCo this morning, announcing plans to ditch the much-maligned sweetener from Diet Pepsi, Caffeine Free Diet Pepsi and Wild Cherry Diet Pepsi in the U.S from August.