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Dispatches from Canadean Innovation in Non-Alcoholic Beverages, London

Vita Coco and Jimmy’s Iced Coffee on samples, meeting consumers and building a brand: 'You can't just slap a product on a billboard'

Handing out free samples is not a new marketing strategy: but it’s an important one that’s been a key part of building Vita Coco coconut water and Jimmy’s Iced Coffee, say the CEOs behind the brands. 

Festivals, sporting events, concerts, food events - where can you meet new consumers?

Entrepreneur looks to add beer syrup to the craft cocktail lexicon

Craft beer is a versatile drink, with flavors spanning from light and fruity to dark and ashy. Kentucky native Russ Meredith has taken versatility a step further, concocting a way craft beer can be used in cocktails, as a meat glaze and even on top of waffles.

World’s first LED bottle cap ‘Illumicap’ to go on sale in 2016

The Kirin Group F&B company in Tokyo has partnered with WHITE design agency to create the World’s first Internet of Things (IoT) LED bottle cap.

Update on European Commission Phase II proceedings

Ball receives warning Rexam deal may increase price of aluminium cans and bottles

Ball has allegedly received a statement of objections (SO) from competition watchdogs over its deal with Rexam, warning it may increase the price of aluminum cans and bottles.


Moonlighting winemakers exploit thirst for boutique gin

The growing demand for boutique gin has seen a steady increase in Australian winemakers working on the side as distillers.

More than half of consumers eat across a 15-hour span daily, study finds

Consumers end up eating for much longer stretches of the day than they had anticipated with over half of adults eating over a 15-hour span daily, says new research.

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