As the Coke marketing machine rolls out personalized bottles with popular first names worldwide, it risks tarnishing its own by excluding some for fear of offending local ethnic sensibilities.
The rise of discount retailers – along German lines – will create huge challenges and opportunities in Poland’s RTD beverage market through to 2020, says the general manager of Coca-Cola Hellenic Polska.
Innocent co-founder Richard Reed tells BeverageDaily.com that he anticipates the brand will probably attempt to crack Latin America using Coke’s marketing muscle, before launching in the US.
Trade union Unite has described the threat to 290 Britvic jobs across three UK sites as a ‘bitter blow’and aims to talk with management next week in a bid to save the firm’s historic Chelmsford factory.
Stevia and sucralose are the best natural and non-natural sweeteners on the US market, according to one beverage developer, with savvy formulators able to iron out the former’s aftertaste issues.
Mintel analyst Laura Jones tells BeverageDaily.com that use of monk fruit as an all-natural, zero calorie sweetener has tripled in the past five years, but says she believes it still has taste issues to overcome.
The number of stevia-sweetened products launched around the world in 2012 'nearly doubled' compared to 2011 – a figure that leading stevia manufacturer, PureCircle, attributes to a recent steady stream of naturally-sweetened beverage launches.
Mid-calorie carbonated soft drink manufacturers must deal with the aftertaste issues associated with stevia, as the natural sweetener becomes more widely accepted by consumers, according to Datamonitor consumer analyst, Melanie Felgate.
Ajinomoto’s industrial aspartame business lost billions of yen in 2012, but the company’s Senior VP for North America tells BeverageDaily.com it is working hard to ‘stabilize profitability’.
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