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How can beer appeal to women?

Creating a 'beer for women' simply won't work: instead, brands and retailers need to think carefully about how beer is labeled, advertised, and presented if they are to appeal successfully to female drinkers.

'Women are just like men: they are subjective in their taste, you cannot make one beer that suits half the planet's population.'  Pic:©iStock/gpointstudio

Winners and losers in the alcoholic drinks market: Mintel

Gin’s impressive growth continues: but what other drinks are doing well in today’s UK alcoholic beverage market? 

Winners and losers in non-alcoholic drinks: Mintel

With consumers concerned about the sugar content of their drinks, bottled water is a clear winner in today’s UK non-alcoholic beverage market. But what other drinks are doing well - and which ones are struggling?

Sales of sugar-containing sports drinks facing a ban in some of Australia's leisure centres

Stopping sales of 'unhealthy soft drinks' in Australian sports centres leads to increases in purchases of healthier beverages and the same level of total dollar transactions, claims new research, with sugar-containing sports drinks now facing a ban too.

Food flops in Sweden's Museum of Failure: When NPD goes seriously wrong

From Colgate's lasagne to Heinz's purple and green ketchup, Sweden's Museum of Failure opens next month with several food and drink products on display. We ask the exhibition curator and a market analyst how big companies can get it so wrong. 

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