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Brown-Forman CEO: ‘Mixability & premiumization’ potential gives US whiskey edge over Scotch

Brown-Forman boss Paul Varga insists that Scotch and vodka are less versatile than American whiskey, as the distiller of Jack Daniel’s and Southern Comfort revealed its Q3 fiscal 2015 results.

brown-forman

All Coke is equal: Coca-Cola GB shifts Life, Zero, and Diet to centre stage in new ‘one brand’ strategy

Coca-Cola Great Britain is rebranding its portfolio to integrate Coca-Cola Life, Coca-Cola Zero, and Diet Coke with its full calorie drink, seeking to spread the ‘enduring appeal’ of its flagship version. 

Beverage bites: news up to March 5, 2015

Bacteria and beer pong; Diageo’s Mexico investment, and more beverage bites

An ‘exploding’ African beer market; Diageo’s Mexican investment; and the bacteria involved in the game of beer pong: some of the nuggets of news in this week’s Beverage Bites feature. 

Land of Fire and Honey...Jack Daniel’s fuels Brown-Forman

Jack Daniel’s Tennessee Fire could replicate the success of Tennessee Honey, Brown-Forman says, as it pushes the cinnamon-flavored whiskey out across the US. 

‘We are not on an anti-Tetra Pak mission’

Ecolean: 'European dairy consumption is going down replaced by water and juice'

Ecolean is expanding and will open an office in Kuala Lumpur in Malaysia, this year as part of its expansion in Southeast Asia.

Sports drinks aren’t enough to boost performance - salt may help: Research

Salt supplementation may improve exercise performance according to Spanish researchers – but health claims for sodium are still not authorised.

News in brief

Innovia Films partners with Carrington Company to launch a line of teas using NatureFlex packaging

Carrington Tea has launched its organics tea line using Innovia Films NatureFlex packaging film.

Spotlight

Fanta's 1940 birth in Germany had no association with Nazi Party, clarifies Coca-Cola, after ad backlash

Fanta's 1940 birth in Germany had no association with Nazi Party, clarifies Coca-Cola, after ad backlash

Coca-Cola has apologized for any offence caused by an online Fanta video, after viewers suggested it referred...

South Africa calls for bulk wine withdrawal to ‘create value at origin’

South Africa calls for bulk wine withdrawal to ‘create value at origin’

The South African wine industry is keen to raise the country’s reputation as a premium wine producer...

PepsiCo and Coca-Cola Hellenic announce Russian beverage plant closures

PepsiCo and Coca-Cola Hellenic announce Russian beverage plant closures

PepsiCo Russia and Coca-Cola Hellenic have both announced plans to shut down beverage plants in Russia, with...

Japanese C-store sales boom fires Monster Energy's international turnaround

Japanese C-store sales boom fires Monster Energy's international turnaround

Monster Beverage Corporation CEO Rodney Sacks hopes the company's recent deal with Coke will fire further international...

'As close to raw juice as possible': Fruitapeel Juice invests $3.5m in HPP

'As close to raw juice as possible': Fruitapeel Juice invests $3.5m in HPP

Fruitapeel Juice is investing £2.3m ($3.5m) in HPP technology, and says the processing technique will help meet...

Do you talk about tea, gossip about juice, or brew over beer? Take a look at this year's special editions

Do you talk about tea, gossip about juice, or brew over beer? Take a look at this year's special editions

BeverageDaily.com runs a series of special edition newsletters – each turning the spotlight on an important industry...

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