Innocent co-founder Richard Reed tells BeverageDaily.com that he anticipates the brand will probably attempt to crack Latin America using Coke’s marketing muscle, before launching in the US.
Canadean has pointed to ‘alarming’ data showing that low calorie sodas are losing market share in Mexico, despite its dubious distinction of having the highest rate of childhood obesity worldwide.
Mintel analyst Chris Wisson tells BeverageDaily.com that a 2012 slump in Scotch whisky exports to France is ‘quite surprising’ but insists the category’s global future remains bright.
A clutch of crazy and sometimes simply plain daft flavored vodka varieties took the US by storm from the early noughties, but new Mintel data suggests growth might be stalling.
Dannon has begun targeting “fitness-minded men” with its Oikos Greek yogurt brand, and is “exploring the possibility” of marketing its Greek yogurt portfolio to men in the long-term.
The composition of the gut microbiota in a new-born baby may have a significant impact on the rate of growth during early infancy, according to new research.
Nestlé India has quashed rumours that it will withdraw from its first dairy unit in the country by committing to a Rs250 crore (US$45m) expansion to the Moga plant in Punjab.